{"id":102007,"date":"2024-12-10T14:39:21","date_gmt":"2024-12-10T06:39:21","guid":{"rendered":"https:\/\/www.073980.com\/?p=102007"},"modified":"2025-01-20T14:41:16","modified_gmt":"2025-01-20T06:41:16","slug":"tiktok%e5%b9%bf%e5%91%8a%e8%b4%a6%e6%88%b7%e5%bc%80%e9%80%9a%e5%90%8e%e5%a6%82%e4%bd%95%e5%88%9b%e5%bb%ba%e5%b9%bf%e5%91%8a%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.073980.com\/102007.html","title":{"rendered":"TikTok\u5e7f\u544a\u8d26\u6237\u5f00\u901a\u540e\u5982\u4f55\u521b\u5efa\u5e7f\u544a\uff1f"},"content":{"rendered":"\n<p>\u968f\u7740 TikTok \u5728\u5168\u7403\u8303\u56f4\u5185\u6380\u8d77\u77ed\u89c6\u9891\u70ed\u6f6e\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u54c1\u724c\u548c\u5546\u5bb6\u5f00\u59cb\u5c06\u76ee\u5149\u6295\u5411\u8fd9\u4e2a\u5145\u6ee1\u6d3b\u529b\u7684\u5e73\u53f0\u3002\u5982\u679c\u4f60\u4e5f\u60f3\u5728 TikTok \u4e0a\u5206\u4e00\u676f\u7fb9\uff0c\u5374\u82e6\u4e8e\u4e0d\u77e5\u5982\u4f55\u4e0b\u624b\uff0c\u90a3\u4e48\u8fd9\u7bc7\u6587\u7ae0\u5c31\u662f\u4e3a\u4f60\u91cf\u8eab\u5b9a\u5236\u7684\uff01\u4eca\u5929\uff0c\u6211\u4eec\u5c31\u6765\u4e00\u6b65\u6b65\u62c6\u89e3 TikTok \u5e7f\u544a\u7684\u521b\u5efa\u548c\u7ba1\u7406\u6d41\u7a0b\uff0c\u8ba9\u4f60\u4ece\u5165\u95e8\u5230\u7cbe\u901a\uff0c\u8f7b\u677e\u73a9\u8f6c TikTok \u5e7f\u544a\uff01<\/p>\n\n\n\n<p><strong>1. \u767b\u5f55\u5546\u52a1\u4e2d\u5fc3\u5e76\u719f\u6089\u754c\u9762<\/strong><\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u60a8\u9700\u8981\u767b\u5f55TikTok\u7684\u5546\u52a1\u4e2d\u5fc3(Business Center)\uff0c\u8fd9\u662f\u60a8\u7ba1\u7406\u5e7f\u544a\u8d26\u6237\u548c\u8fdb\u884c\u5e7f\u544a\u6295\u653e\u7684\u6838\u5fc3\u5e73\u53f0\u3002\u767b\u5f55\u540e\uff0c\u719f\u6089\u754c\u9762\u5e03\u5c40\uff0c\u4e86\u89e3\u5404\u4e2a\u529f\u80fd\u6a21\u5757\uff0c\u5305\u62ec\u5e7f\u544a\u7cfb\u5217\u7ba1\u7406\u3001\u62a5\u544a\u548c\u5206\u6790\u7b49\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"743\" height=\"489\" src=\"https:\/\/img.073980.com\/uploads\/2024\/12\/20241210063543960.png\" alt=\"\" class=\"wp-image-102008\"\/><\/figure>\n\n\n\n<p><strong>2. \u7ed1\u5b9a\u5e7f\u544a\u8d26\u6237\u4e0e\u5e97\u94fa<\/strong><\/p>\n\n\n\n<p>\u767b\u5f55\u540e\uff0c\u627e\u5230\u201c\u6210\u5458(Member)\u201d\u8fd9\u4e2a\u9009\u9879\uff0c\u5728\u8fd9\u91cc\u4f60\u53ef\u4ee5\u6dfb\u52a0\u548c\u7ba1\u7406\u4f60\u7684\u5e7f\u544a\u4e3b\u8d26\u53f7\u3002<\/p>\n\n\n\n<p>\u91cd\u70b9\u6765\u4e86\uff01\u00a0\u786e\u4fdd\u4f60\u7684\u5e97\u94fa\u5df2\u7ecf\u548c\u5e7f\u544a\u8d26\u6237\u7ed1\u5b9a\u6210\u529f\u3002\u8fd9\u5c31\u597d\u6bd4\u7ed9\u4f60\u7684\u5e7f\u544a\u627e\u5230\u4e86\u4e00\u4e2a\u201c\u5bb6\u201d\uff0c\u8ba9\u5b83\u4eec\u77e5\u9053\u8be5\u53bb\u54ea\u91cc\u201c\u53d1\u5149\u53d1\u70ed\u201d\u3002<\/p>\n\n\n\n<p>\u7279\u522b\u63d0\u9192\u8de8\u5883\u5356\u5bb6\uff1a\u00a0\u5982\u679c\u4f60\u662f\u8de8\u5883\u5e97\u94fa\uff0c\u4e00\u5b9a\u8981\u4f7f\u7528\u6b63\u786e\u7684\u94fe\u63a5\u8fdb\u5165\u540e\u53f0\uff0c\u6bd4\u5982 TikTok Shop \u4e1c\u5357\u4e9a\u8de8\u5883\uff0c\u5c31\u9700\u8981\u4ece\u7279\u5b9a\u7684\u5165\u53e3\u8fdb\u5165\u3002<\/p>\n\n\n\n<p><strong>3. \u5206\u914d\u6743\u9650\u7ed9\u56e2\u961f\u6210\u5458<\/strong><\/p>\n\n\n\n<p>\u505a\u5e7f\u544a\u6295\u653e\uff0c\u5f80\u5f80\u9700\u8981\u56e2\u961f\u534f\u4f5c\u3002\u5728\u201c\u6210\u5458(Member)\u201d\u91cc\uff0c\u4f60\u53ef\u4ee5\u9080\u8bf7\u4f60\u7684\u56e2\u961f\u6210\u5458\u6216\u8005\u5408\u4f5c\u4f19\u4f34\u52a0\u5165\uff0c\u5e76\u7ed9\u4ed6\u4eec\u5206\u914d\u4e0d\u540c\u7684\u6743\u9650\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\uff0c\u4f60\u53ef\u4ee5\u8ba9\u8d1f\u8d23\u5185\u5bb9\u521b\u4f5c\u7684\u540c\u4e8b\u62e5\u6709\u521b\u5efa\u5e7f\u544a\u7684\u6743\u9650\uff0c\u8ba9\u8d1f\u8d23\u6570\u636e\u5206\u6790\u7684\u540c\u4e8b\u62e5\u6709\u67e5\u770b\u62a5\u544a\u7684\u6743\u9650\u3002\u8fd9\u6837\uff0c\u5927\u5bb6\u5404\u53f8\u5176\u804c\uff0c\u6548\u7387\u81ea\u7136\u8e6d\u8e6d\u5f80\u4e0a\u6da8\uff01<\/p>\n\n\n\n<p><strong>4. \u521b\u5efa\u5e7f\u544a\u7cfb\u5217<\/strong><\/p>\n\n\n\n<p>\u70b9\u51fb\u201c\u65b0\u5efa\u5e7f\u544a\u7cfb\u5217(Create a new campaign)\u201d\uff0c\u5f00\u59cb\u521b\u5efa\u60a8\u7684\u7b2c\u4e00\u4e2a\u5e7f\u544a\u3002\u60a8\u9700\u8981\u4e3a\u5e7f\u544a\u7cfb\u5217\u547d\u540d\uff0c\u5e76\u9009\u62e9\u5e7f\u544a\u7684\u76ee\u6807\u3002TikTok\u63d0\u4f9b\u4e86\u591a\u79cd\u76ee\u6807\u9009\u9879\uff0c\u5305\u62ec\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u6d41\u91cf\u3001\u5e94\u7528\u5b89\u88c5\u3001\u89c6\u9891\u89c2\u770b\u91cf\u7b49\u3002\u6839\u636e\u60a8\u7684\u8425\u9500\u76ee\u6807\u9009\u62e9\u5408\u9002\u7684\u76ee\u6807\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"643\" height=\"270\" src=\"https:\/\/img.073980.com\/uploads\/2024\/12\/20241210063801666.png\" alt=\"\" class=\"wp-image-102009\"\/><\/figure>\n\n\n\n<p><strong>5. \u9009\u62e9\u5e7f\u544a\u683c\u5f0f<\/strong><\/p>\n\n\n\n<p>TikTok \u63d0\u4f9b\u4e86\u591a\u79cd\u70ab\u9177\u7684\u5e7f\u544a\u683c\u5f0f\uff0c\u8ba9\u4f60\u53ef\u4ee5\u5c3d\u60c5\u6325\u6d12\u521b\u610f\uff1a<\/p>\n\n\n\n<p>In-Feed Ads (\u4fe1\u606f\u6d41\u5e7f\u544a)\uff1a \u8fd9\u662f\u6700\u5e38\u89c1\u7684\u4e00\u79cd\u5e7f\u544a\u683c\u5f0f\uff0c\u5b83\u4f1a\u81ea\u7136\u5730\u878d\u5165\u5230\u7528\u6237\u7684 TikTok \u89c6\u9891\u6d41\u4e2d\uff0c\u5c31\u50cf\u7528\u6237\u5e73\u65f6\u5237\u5230\u7684\u77ed\u89c6\u9891\u4e00\u6837\u3002<\/p>\n\n\n\n<p>Branded Hashtag Challenges (\u54c1\u724c\u6807\u7b7e\u6311\u6218)\uff1a \u4f60\u53ef\u4ee5\u53d1\u8d77\u4e00\u4e2a\u6709\u8da3\u7684\u6311\u6218\u6d3b\u52a8\uff0c\u5e76\u9080\u8bf7\u7528\u6237\u53c2\u4e0e\uff0c\u4ece\u800c\u63d0\u9ad8\u54c1\u724c\u66dd\u5149\u5ea6\u548c\u7528\u6237\u53c2\u4e0e\u5ea6\u3002 \u4f8b\u5982\uff1a \u7f8e\u5986\u54c1\u724c\u53ef\u4ee5\u53d1\u8d77 #\u590f\u65e5\u5986\u5bb9\u6311\u6218\uff0c\u9080\u8bf7\u7528\u6237\u5206\u4eab\u81ea\u5df1\u7684\u590f\u65e5\u5986\u5bb9\uff0c\u5e76\u4f7f\u7528\u54c1\u724c\u7684\u6307\u5b9a\u6807\u7b7e\u3002<\/p>\n\n\n\n<p>Branded Effects (\u54c1\u724c\u7279\u6548)\uff1a \u4f60\u53ef\u4ee5\u5b9a\u5236\u4e13\u5c5e\u7684\u54c1\u724c\u8d34\u7eb8\u3001\u6ee4\u955c\u6216\u7279\u6548\uff0c\u8ba9\u7528\u6237\u5728\u62cd\u6444\u89c6\u9891\u65f6\u4f7f\u7528\uff0c\u4ece\u800c\u589e\u5f3a\u54c1\u724c\u8da3\u5473\u6027\u3002<\/p>\n\n\n\n<p>\u9009\u62e9\u54ea\u79cd\u5e7f\u544a\u683c\u5f0f\uff0c\u53d6\u51b3\u4e8e\u4f60\u7684\u8425\u9500\u76ee\u6807\u548c\u9884\u7b97\u3002\u5efa\u8bae\u65b0\u624b\u53ef\u4ee5\u4ece In-Feed Ads \u5f00\u59cb\u5c1d\u8bd5\uff0c\u8fd9\u79cd\u683c\u5f0f\u76f8\u5bf9\u5bb9\u6613\u4e0a\u624b\uff0c\u6210\u672c\u4e5f\u6bd4\u8f83\u53ef\u63a7\u3002<\/p>\n\n\n\n<p><strong>6. \u7cbe\u51c6\u5b9a\u4f4d\u53d7\u4f17<\/strong><\/p>\n\n\n\n<p>TikTok \u5f3a\u5927\u7684\u5b9a\u4f4d\u529f\u80fd\uff0c\u53ef\u4ee5\u5e2e\u4f60\u7cbe\u51c6\u9501\u5b9a\u76ee\u6807\u4eba\u7fa4\u3002\u4f60\u53ef\u4ee5\u6839\u636e\u5e74\u9f84\u3001\u6027\u522b\u3001\u5730\u7406\u4f4d\u7f6e\u3001\u5174\u8da3\u7231\u597d\u7b49\u591a\u4e2a\u7ef4\u5ea6\u6765\u7b5b\u9009\u4f60\u7684\u53d7\u4f17\u3002<\/p>\n\n\n\n<p>\u66f4\u5389\u5bb3\u7684\u662f\uff0c\u4f60\u8fd8\u53ef\u4ee5\u521b\u5efa\u81ea\u5b9a\u4e49\u53d7\u4f17\u6216\u7c7b\u4f3c\u53d7\u4f17\uff0c\u8fdb\u4e00\u6b65\u6269\u5927\u4f60\u7684\u5e7f\u544a\u8986\u76d6\u8303\u56f4\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"647\" height=\"338\" src=\"https:\/\/img.073980.com\/uploads\/2024\/12\/20241210063833587.png\" alt=\"\" class=\"wp-image-102010\"\/><\/figure>\n\n\n\n<p><strong>7. \u8bbe\u7f6e\u9884\u7b97\u548c\u51fa\u4ef7<\/strong><\/p>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u4f60\u9700\u8981\u8bbe\u7f6e\u4f60\u7684\u5e7f\u544a\u9884\u7b97\u548c\u51fa\u4ef7\u7b56\u7565\u3002<\/p>\n\n\n\n<p>\u9884\u7b97\uff1a \u4f60\u53ef\u4ee5\u4e3a\u6574\u4e2a\u5e7f\u544a\u7cfb\u5217\u8bbe\u7f6e\u4e00\u4e2a\u603b\u9884\u7b97\uff0c\u4e5f\u53ef\u4ee5\u4e3a\u5355\u4e2a\u5e7f\u544a\u8bbe\u7f6e\u6bcf\u65e5\u9884\u7b97\u3002<\/p>\n\n\n\n<p>\u51fa\u4ef7\uff1a \u4f60\u53ef\u4ee5\u9009\u62e9 CPC (\u6309\u70b9\u51fb\u4ed8\u8d39) \u6216 CPM (\u6309\u5343\u6b21\u5c55\u793a\u4ed8\u8d39) \u7b49\u4e0d\u540c\u7684\u51fa\u4ef7\u6a21\u5f0f\u3002<\/p>\n\n\n\n<p>\u5efa\u8bae\uff1a \u524d\u671f\u53ef\u4ee5\u8bbe\u7f6e\u4e00\u4e2a\u8f83\u5c0f\u7684\u9884\u7b97\uff0c\u8fdb\u884c\u6d4b\u8bd5\uff0c\u6839\u636e\u6570\u636e\u53cd\u9988\u4e0d\u65ad\u4f18\u5316\u4f60\u7684\u51fa\u4ef7\u7b56\u7565\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"663\" height=\"389\" src=\"https:\/\/img.073980.com\/uploads\/2024\/12\/20241210063901145.png\" alt=\"\" class=\"wp-image-102011\"\/><\/figure>\n\n\n\n<p><strong>8. \u521b\u610f\u5236\u4f5c\u4e0e\u4f18\u5316<\/strong><\/p>\n\n\n\n<p>\u73b0\u5728\u6765\u5230\u4e86\u6700\u6fc0\u52a8\u4eba\u5fc3\u7684\u73af\u8282\u2014\u2014\u521b\u610f\u5236\u4f5c!\u8bb0\u4f4f\uff0c\u5728 TikTok \u4e0a\uff0c\u521b\u610f\u5c31\u662f\u738b\u9053!<\/p>\n\n\n\n<p>\u4f60\u9700\u8981\u5236\u4f5c\u51fa\u5438\u5f15\u773c\u7403\u7684\u89c6\u9891\u6216\u56fe\u7247\uff0c\u624d\u80fd\u5728\u6d77\u91cf\u7684\u4fe1\u606f\u6d41\u4e2d\u8131\u9896\u800c\u51fa\u3002TikTok \u7684\u7528\u6237\u559c\u6b22\u65b0\u9c9c\u3001\u6709\u8da3\u3001\u6709\u521b\u610f\u7684\u5185\u5bb9\uff0c\u6240\u4ee5\u4f60\u4e00\u5b9a\u8981\u5728\u521b\u610f\u4e0a\u4e0b\u8db3\u529f\u592b!<\/p>\n\n\n\n<p><strong>9. \u63d0\u4ea4\u5ba1\u6838\u548c\u53d1\u5e03<\/strong><\/p>\n\n\n\n<p>\u5f53\u4f60\u5b8c\u6210\u4e86\u4ee5\u4e0a\u6240\u6709\u6b65\u9aa4\u540e\uff0c\u5c31\u53ef\u4ee5\u63d0\u4ea4\u4f60\u7684\u5e7f\u544a\u8fdb\u884c\u5ba1\u6838\u4e86\u3002TikTok \u7684\u5ba1\u6838\u56e2\u961f\u4f1a\u5bf9\u4f60\u7684\u5e7f\u544a\u8fdb\u884c\u5ba1\u6838\uff0c\u786e\u4fdd\u5b83\u7b26\u5408\u5e73\u53f0\u7684\u89c4\u8303\u3002\u5ba1\u6838\u901a\u8fc7\u540e\uff0c\u4f60\u7684\u5e7f\u544a\u5c31\u53ef\u4ee5\u6b63\u5f0f\u4e0a\u7ebf\u4e86\uff01<\/p>\n\n\n\n<p><strong>10. \u76d1\u63a7\u548c\u4f18\u5316\u5e7f\u544a\u8868\u73b0<\/strong><\/p>\n\n\n\n<p>\u5e7f\u544a\u4e0a\u7ebf\u540e\uff0c\u5e76\u4e0d\u610f\u5473\u7740\u4e07\u4e8b\u5927\u5409\u4e86\uff0c\u4f60\u8fd8\u9700\u8981\u6301\u7eed\u76d1\u63a7\u5e7f\u544a\u7684\u8868\u73b0\uff0c\u5e76\u6839\u636e\u6570\u636e\u53cd\u9988\u4e0d\u65ad\u4f18\u5316\u4f60\u7684\u5e7f\u544a\u7b56\u7565\u3002<\/p>\n\n\n\n<p>TikTok 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\u5982\u679c\u53d1\u73b0\u67d0\u4e2a\u5e7f\u544a\u7684\u70b9\u51fb\u7387\u6216\u8f6c\u5316\u7387\u5f88\u4f4e\uff0c\u53ef\u4ee5\u5c1d\u8bd5\u66f4\u6362\u65b0\u7684\u521b\u610f\u3002<\/p>\n\n\n\n<p><strong>11. 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