{"id":102732,"date":"2024-12-13T16:37:50","date_gmt":"2024-12-13T08:37:50","guid":{"rendered":"https:\/\/www.073980.com\/?p=102732"},"modified":"2024-12-13T16:37:51","modified_gmt":"2024-12-13T08:37:51","slug":"z%e4%b8%96%e4%bb%a3%e6%ad%a3%e5%9c%a8%e6%88%90%e4%b8%ba%e6%b6%88%e8%b4%b9%e5%b8%82%e5%9c%ba%e7%9a%84%e4%b8%bb%e5%8a%9b%e5%86%9b%ef%bc%8c%e6%9b%b4%e5%96%9c%e6%ac%a2%e5%9c%a8shein%e3%80%81temu%e5%92%8ct","status":"publish","type":"post","link":"https:\/\/www.073980.com\/102732.htm","title":{"rendered":"Z\u4e16\u4ee3\u6b63\u5728\u6210\u4e3a\u6d88\u8d39\u5e02\u573a\u7684\u4e3b\u529b\u519b\uff0c\u66f4\u559c\u6b22\u5728Shein\u3001Temu\u548cTikTok Shop\u4e0a\u8d2d\u7269\uff1f"},"content":{"rendered":"\n<p>Z\u4e16\u4ee3\u6b63\u5728\u6210\u4e3a\u6d88\u8d39\u5e02\u573a\u7684\u4e3b\u529b\u519b\uff0c\u4ed6\u4eec\u7684\u6d88\u8d39\u4e60\u60ef\u548c\u504f\u597d\u6b63\u5728\u91cd\u5851\u6574\u4e2a\u96f6\u552e\u683c\u5c40\u3002\u9762\u5bf9\u8fd9\u4e00\u5e9e\u5927\u7684\u6d88\u8d39\u7fa4\u4f53\uff0c\u65b0\u8001\u54c1\u724c\u90fd\u5c55\u5f00\u4e86\u6fc0\u70c8\u7684\u4e89\u593a\u3002\u90a3\u4e48\uff0c\u65b0\u54c1\u724c\u7a76\u7adf\u5982\u4f55\u624d\u80fd\u5728\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u8d62\u5f97Z\u4e16\u4ee3\u7684\u9752\u7750\u5462?<\/p>\n\n\n\n<p>\u968f\u7740\u5065\u5eb7\u610f\u8bc6\u7684\u63d0\u5347\uff0cZ\u4e16\u4ee3\u5bf9\u996e\u6599\u7684\u9009\u62e9\u4e5f\u53d1\u751f\u4e86\u6539\u53d8\u3002\u4ed6\u4eec\u4e0d\u518d\u4e00\u5473\u8ffd\u6c42\u4f20\u7edf\u542b\u7cd6\u996e\u6599\uff0c\u800c\u662f\u5c06\u76ee\u5149\u6295\u5411\u4e86\u66f4\u5065\u5eb7\u3001\u66f4\u5177\u529f\u80fd\u6027\u7684\u4ea7\u54c1\u3002\u6839\u636e CivicScience \u7684\u8c03\u67e5\uff0c\u8d85\u8fc7 27% \u7684 21 \u81f3 24 \u5c81\u5e74\u8f7b\u4eba\u4ece\u4e0d\u996e\u9152\u3002\u9ea6\u80af\u9521\u7684\u7814\u7a76\u4e5f\u663e\u793a\uff0cZ \u4e16\u4ee3\u548c\u5343\u79a7\u4e00\u4ee3\u5728\u5065\u5eb7\u4ea7\u54c1\u548c\u670d\u52a1\u4e0a\u7684\u6d88\u8d39\u6bd4\u8001\u4e00\u8f88\u4eba\u66f4\u591a\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e00\u8d8b\u52bf\u76f4\u63a5\u50ac\u751f\u4e86\u65b0\u4e00\u4ee3\u529f\u80fd\u6027\u996e\u6599\u54c1\u724c\u7684\u5d1b\u8d77\u3002\u4f8b\u5982\uff0cOlipop \u548c Poppi \u51ed\u501f\u5176\u521b\u65b0\u7684\u53e3\u5473\u3001\u660e\u4eae\u7684\u5305\u88c5\u4ee5\u53ca\u5bf9\u5065\u5eb7\u7684\u5173\u6ce8\uff0c\u8fc5\u901f\u5728 Z \u4e16\u4ee3\u4e2d\u8d70\u7ea2\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"837\" height=\"457\" src=\"https:\/\/img.073980.com\/uploads\/2024\/12\/20241213083639691.png\" alt=\"\" class=\"wp-image-102734\"\/><\/figure>\n\n\n\n<p>\u300a\u5206\u5b50\u6742\u5fd7\u300b\u53d1\u5e03\u7684 2023 \u5e74 Z \u4e16\u4ee3\u9876\u7ea7\u54c1\u724c\u699c\u5355\u4e2d\uff0c\u8fd9\u4e24\u4e2a\u54c1\u724c\u5206\u522b\u4f4d\u5217\u7b2c\u4e00\u548c\u7b2c\u4e8c\u3002Poppi \u7684\u521b\u59cb\u4eba Allison Ellsworth \u8868\u793a\uff0c\u4ed6\u4eec\u6210\u529f\u7684\u5173\u952e\u5728\u4e8e\u6ce8\u91cd\u793e\u4ea4\uff0c\u5e76\u82b1\u8d39\u5927\u91cf\u7cbe\u529b\u4e0e\u7f51\u7edc\u793e\u533a\u5efa\u7acb\u8054\u7cfb\u3002\u65e9\u5728\u51e0\u5e74\u524d\uff0cPoppi \u5c31\u5c06 TikTok \u4f5c\u4e3a\u8425\u9500\u91cd\u5fc3\uff0c\u76ee\u524d\u5728\u5e73\u53f0\u4e0a\u62e5\u6709\u8d85\u8fc7 40 \u4e07\u7c89\u4e1d\u3002\u8fd9\u4e00\u7b56\u7565\u663e\u7136\u53d6\u5f97\u4e86\u663e\u8457\u6548\u679c\u3002<\/p>\n\n\n\n<p>\u4e0e\u6b64\u540c\u65f6\uff0c\u53ef\u53e3\u53ef\u4e50\u548c\u767e\u4e8b\u53ef\u4e50\u7b49\u4f20\u7edf\u996e\u6599\u5de8\u5934\u867d\u7136\u62e5\u6709\u5f3a\u5927\u7684\u54c1\u724c\u4f18\u52bf\u548c\u6210\u719f\u7684\u4f9b\u5e94\u94fe\uff0c\u4f46\u5b83\u4eec\u5728\u9762\u5bf9 Z \u4e16\u4ee3\u6d88\u8d39\u8005\u7684\u5065\u5eb7\u9700\u6c42\u65f6\uff0c\u4e5f\u9700\u8981\u4e0d\u65ad\u8c03\u6574\u548c\u521b\u65b0\u3002\u867d\u7136\u8fd9\u4e24\u5bb6\u516c\u53f8\u5728 2024 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u90fd\u5b9e\u73b0\u4e86\u51c0\u6536\u5165\u589e\u957f\uff0c\u4f46 Olipop \u548c Poppi \u7684\u6210\u529f\u4e5f\u8868\u660e\uff0c\u4f20\u7edf\u54c1\u724c\u9700\u8981\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u6d88\u8d39\u8005\u8d8b\u52bf\uff0c\u624d\u80fd\u4fdd\u4f4f\u5e02\u573a\u4efd\u989d\u3002<\/p>\n\n\n\n<p>\u5728\u4ef7\u683c\u65b9\u9762\uff0cShein\u3001Temu \u548c TikTok Shop \u7b49\u65b0\u5174\u7535\u5546\u5e73\u53f0\u51ed\u501f\u4f4e\u4ef7\u7b56\u7565\u8fc5\u901f\u6293\u4f4f\u4e86 Z \u4e16\u4ee3\u7684\u5fc3\u3002\u8fd9\u7fa4\u5e74\u8f7b\u6d88\u8d39\u8005\u6b63\u5728\u79ef\u6781\u5bfb\u627e\u7701\u94b1\u7684\u8d2d\u7269\u65b9\u5f0f\u3002Earnest Analytics \u7684\u62a5\u544a\u663e\u793a\uff0c18 \u81f3 24 \u5c81\u7684 Z \u4e16\u4ee3\u5728 TikTok Shop \u8d2d\u7269\u7684\u53ef\u80fd\u6027\u662f\u666e\u901a\u6210\u5e74\u4eba\u7684 3.2 \u500d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"463\" src=\"https:\/\/img.073980.com\/uploads\/2024\/12\/20241213083623123.png\" alt=\"\" class=\"wp-image-102733\"\/><\/figure>\n\n\n\n<p>Shein \u6700\u521d\u4ee5\u5feb\u65f6\u5c1a\u8d77\u5bb6\uff0c\u73b0\u5728\u5df2\u7ecf\u6269\u5c55\u5230\u5bb6\u5c45\u3001\u7f8e\u5986\u7b49\u591a\u4e2a\u54c1\u7c7b\u3002Temu \u5219\u51ed\u501f\u8d85\u4f4e\u7684\u4ef7\u683c\uff0c\u5728\u77ed\u77ed\u51e0\u4e2a\u6708\u5185\u5c31\u83b7\u5f97\u4e86 5140 \u4e07\u7684\u65e5\u6d3b\u8dc3\u7528\u6237\uff0c\u751a\u81f3\u8ba9\u4e9a\u9a6c\u900a\u540c\u671f\u635f\u5931\u4e86 260 \u4e07\u7528\u6237\u3002\u300a\u534e\u5c14\u8857\u65e5\u62a5\u300b\u548c\u300a\u798f\u5e03\u65af\u300b\u90fd\u62a5\u9053\u4e86 Temu \u7684\u589e\u957f\u901f\u5ea6\u3002<\/p>\n\n\n\n<p>\u4e9a\u9a6c\u900a\u867d\u7136\u662f\u7f8e\u56fd\u6700\u5927\u7684\u7535\u5546\u96f6\u552e\u5546\uff0c\u4f46\u5b83\u5728 Z \u4e16\u4ee3\u4e2d\u7684\u5438\u5f15\u529b\u6b63\u5728\u4e0b\u964d\u3002\u82f1\u654f\u7279\u7684\u6570\u636e\u663e\u793a\uff0c\u8fd1\u4e00\u534a (47%) \u7684 Z \u4e16\u4ee3\u8868\u793a\u4ed6\u4eec\u6b63\u5728\u51cf\u5c11\u5728\u4e9a\u9a6c\u900a\u4e0a\u7684\u8d2d\u7269\u3002\u7ea6 60% \u7684\u4eba\u8ba4\u4e3a\u4e9a\u9a6c\u900a\u8fc7\u4e8e\u5f3a\u5927\uff0c\u800c 39% \u7684\u4eba\u5df2\u7ecf\u538c\u5026\u4e86\u542c\u5230\u8fd9\u5bb6\u96f6\u552e\u5546\u7684\u540d\u5b57\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u6570\u636e\u8868\u660e\uff0c\u5c3d\u7ba1\u4e9a\u9a6c\u900a\u5728\u5feb\u901f\u914d\u9001\u548c\u4f4e\u5ec9\u4ef7\u683c\u65b9\u9762\u5177\u6709\u4f18\u52bf\uff0c\u4f46\u65b0\u5174\u96f6\u552e\u5546\u5df2\u7ecf\u627e\u5230\u4e86\u4e0e\u4e9a\u9a6c\u900a\u7ade\u4e89\u7684\u65b9\u5f0f\uff0c\u5e76\u5728\u6b64\u8fc7\u7a0b\u4e2d\u8d62\u5f97\u4e86 Z \u4e16\u4ee3\u7684\u652f\u6301\u3002\u867d\u7136 eMarketer \u9884\u6d4b\u4e9a\u9a6c\u900a\u4eca\u5e74\u7684\u96f6\u552e\u7535\u5b50\u5546\u52a1\u9500\u552e\u989d\u4efd\u989d\u5c06\u589e\u957f\u81f3 40.4%\uff0c\u4f46\u5b83\u53ef\u80fd\u9700\u8981\u91cd\u65b0\u8003\u8651\u5982\u4f55\u5411 Z \u4e16\u4ee3\u6d88\u8d39\u8005\u63a8\u9500\u81ea\u5df1\u3002<\/p>\n\n\n\n<p>\u5728\u7f8e\u5986\u9886\u57df\uff0ce.l.f. \u51ed\u501f\u4f4e\u4ef7\u7b56\u7565\u548c\u4ee5 TikTok \u4e3a\u4e2d\u5fc3\u7684\u793e\u4ea4\u5a92\u4f53\u8425\u9500\uff0c\u6210\u529f\u4fd8\u83b7\u4e86 Z \u4e16\u4ee3\u7684\u82b3\u5fc3\u3002\u8be5\u54c1\u724c\u5728\u622a\u81f3 2023 \u5e74 12 \u6708 31 \u65e5\u7684 9 \u4e2a\u6708\u91cc\uff0c\u51c0\u9500\u552e\u989d\u589e\u957f\u4e86 80%\u3002\u6b64\u5916\uff0c\u5b83\u8fd8\u662f\u7b2c\u4e00\u4e2a\u51fa\u73b0\u5728 TikTok Shop \u8d85\u7ea7\u54c1\u724c\u65e5\u7684\u54c1\u724c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"389\" src=\"https:\/\/img.073980.com\/uploads\/2024\/12\/20241213083705943.png\" alt=\"\" class=\"wp-image-102735\"\/><\/figure>\n\n\n\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u7f8e\u56fd\u9ad8\u6863\u7f8e\u5bb9\u4ea7\u54c1\u7684\u9500\u552e\u989d\u5728 2024 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u589e\u957f\u4e86 9%\uff0c\u8d85\u8fc7\u4e86\u5927\u4f17\u5e02\u573a\u7f8e\u5bb9\u4ea7\u54c1 2% \u7684\u589e\u5e45\u3002\u8fd9\u8868\u660e Z \u4e16\u4ee3\u5728\u7f8e\u5986\u65b9\u9762\u7684\u6d88\u8d39\u6b63\u5728\u9010\u6e10\u591a\u5143\u5316\u3002\u4ed6\u4eec\u6e34\u671b\u4f53\u9a8c\u5962\u4f88\u54c1\u724c\uff0c\u4f46\u540c\u65f6\u53c8\u8ffd\u6c42\u9ad8\u6027\u4ef7\u6bd4\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>e.l.f. \u80fd\u591f\u51ed\u501f\u201c\u5e73\u66ff\u201d\u4ea7\u54c1\u8d62\u5f97\u5e02\u573a\uff0c\u4e5f\u8bf4\u660e\u4e86 Z \u4e16\u4ee3\u6d88\u8d39\u8005\u5728\u4e4e\u4ea7\u54c1\u529f\u6548\u7684\u540c\u65f6\uff0c\u4e5f\u66f4\u52a0\u6ce8\u91cd\u6027\u4ef7\u6bd4\u3002\u636e eMarketer \u9884\u6d4b\uff0c\u4eca\u5e74\u5316\u5986\u54c1\u548c\u7f8e\u5bb9\u4ea7\u54c1\u7684\u4e2a\u4eba\u5962\u4f88\u54c1\u9500\u552e\u989d\u5c06\u589e\u957f 12.7%\uff0c\u8fbe\u5230 59.9 \u4ebf\u7f8e\u5143\u3002\u8fd9\u8bf4\u660e Z \u4e16\u4ee3\u5bf9\u7f8e\u5986\u4ea7\u54c1\u7684\u9700\u6c42\u4ecd\u7136\u65fa\u76db\uff0c\u4f46\u54c1\u724c\u9700\u8981\u901a\u8fc7\u521b\u65b0\u7684\u8425\u9500\u65b9\u5f0f\uff0c\u6765\u6293\u4f4f\u8fd9\u4e00\u673a\u9047\u3002<\/p>\n\n\n\n<p>\u53ea\u6709\u4e0d\u65ad\u521b\u65b0\uff0c\u624d\u80fd\u5728 Z \u4e16\u4ee3\u6d88\u8d39\u8005\u7684\u5d1b\u8d77\u4e2d\uff0c\u8d62\u5f97\u4e00\u5e2d\u4e4b\u5730\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z\u4e16\u4ee3\u6b63\u5728\u6210\u4e3a\u6d88\u8d39\u5e02\u573a\u7684\u4e3b\u529b\u519b\uff0c\u4ed6\u4eec\u7684\u6d88\u8d39\u4e60\u60ef\u548c\u504f\u597d\u6b63\u5728\u91cd\u5851\u6574\u4e2a\u96f6\u552e\u683c\u5c40\u3002\u9762\u5bf9\u8fd9\u4e00\u5e9e\u5927\u7684\u6d88\u8d39\u7fa4\u4f53\uff0c\u65b0\u8001\u54c1\u724c\u90fd\u5c55\u5f00\u4e86\u6fc0\u70c8\u7684\u4e89\u593a\u3002\u90a3\u4e48\uff0c\u65b0\u54c1\u724c\u7a76\u7adf\u5982\u4f55\u624d\u80fd\u5728\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u8d62\u5f97Z\u4e16\u4ee3\u7684\u9752\u7750\u5462? \u968f\u7740\u5065\u5eb7\u610f\u8bc6\u7684\u63d0\u5347\uff0cZ\u4e16\u4ee3\u5bf9\u996e\u6599\u7684\u9009\u62e9\u4e5f\u53d1\u751f\u4e86\u6539\u53d8&#8230;<\/p>\n","protected":false},"author":422,"featured_media":102734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9195],"tags":[],"topic":[],"class_list":["post-102732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-temu"],"_links":{"self":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/102732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/users\/422"}],"replies":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/comments?post=102732"}],"version-history":[{"count":1,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/102732\/revisions"}],"predecessor-version":[{"id":102736,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/102732\/revisions\/102736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media\/102734"}],"wp:attachment":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media?parent=102732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/categories?post=102732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/tags?post=102732"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/topic?post=102732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}