{"id":102940,"date":"2024-12-16T16:57:01","date_gmt":"2024-12-16T08:57:01","guid":{"rendered":"https:\/\/www.073980.com\/?p=102940"},"modified":"2025-01-14T15:10:20","modified_gmt":"2025-01-14T07:10:20","slug":"lazada%e7%9a%84%e6%95%b0%e6%8d%ae%e5%88%86%e6%9e%90%e5%8a%9f%e8%83%bd%e4%bd%bf%e7%94%a8%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/www.073980.com\/102940.html","title":{"rendered":"lazada\u7684\u6570\u636e\u5206\u6790\u529f\u80fd\u4f7f\u7528\u65b9\u6cd5"},"content":{"rendered":"\n<p>\u5728\u5982\u4eca\u7ade\u4e89\u6fc0\u70c8\u7684\u7535\u5546\u5e02\u573a\uff0c\u60f3\u8981\u8131\u9896\u800c\u51fa\uff0c\u4ec5\u4ec5\u4f9d\u9760\u52e4\u594b\u548c\u7ecf\u9a8c\u662f\u8fdc\u8fdc\u4e0d\u591f\u7684\u3002\u4f5c\u4e3a\u4e00\u540d\u7cbe\u660e\u7684\u5356\u5bb6\uff0c\u4f60\u9700\u8981\u638c\u63e1\u6570\u636e\u5206\u6790\u7684\u6280\u80fd\uff0c\u5c06\u6570\u636e\u8f6c\u5316\u4e3a\u6d1e\u5bdf\u529b\uff0c\u4ece\u800c\u505a\u51fa\u66f4\u660e\u667a\u7684\u51b3\u7b56\u3002\u5bf9\u4e8e\u5728\u4e1c\u5357\u4e9a\u7535\u5546\u5e73\u53f0 Lazada \u4e0a\u7ecf\u8425\u5e97\u94fa\u7684\u5356\u5bb6\u6765\u8bf4\uff0cLazada \u63d0\u4f9b\u7684\u5f3a\u5927\u6570\u636e\u5206\u6790\u529f\u80fd\uff0c\u65e0\u7591\u662f\u4e00\u628a\u5229\u5668\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4f60\u6df1\u5165\u4e86\u89e3\u5e97\u94fa\u8fd0\u8425\u72b6\u51b5\uff0c\u4f18\u5316\u4ea7\u54c1\u7b56\u7565\uff0c\u6700\u7ec8\u5b9e\u73b0\u9500\u552e\u4e1a\u7ee9\u7684\u63d0\u5347\u3002\u90a3\u4e48\uff0c\u5982\u4f55\u624d\u80fd\u5145\u5206\u5229\u7528 Lazada \u7684\u6570\u636e\u5206\u6790\u529f\u80fd\uff0c\u8ba9\u5b83\u6210\u4e3a\u4f60\u7535\u5546\u4e4b\u8def\u4e0a\u7684\u52a9\u63a8\u5668\u5462\uff1f<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"420\" src=\"https:\/\/img.073980.com\/uploads\/2024\/12\/20241216085631902.png\" alt=\"\" class=\"wp-image-102944\" style=\"width:689px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662fLazada\u6570\u636e\u5206\u6790\u529f\u80fd?<\/h2>\n\n\n\n<p>\u7b80\u5355\u6765\u8bf4\uff0cLazada \u6570\u636e\u5206\u6790\u529f\u80fd\u5c31\u662f\u4e00\u4e2a\u4e3a\u5356\u5bb6\u91cf\u8eab\u5b9a\u5236\u7684\u6570\u636e\u67e5\u770b\u548c\u8bc4\u4f30\u5de5\u5177\u3002\u4f60\u53ef\u4ee5\u628a\u5b83\u60f3\u8c61\u6210\u6c7d\u8f66\u7684\u4eea\u8868\u76d8\uff0c\u901a\u8fc7\u5b83\uff0c\u4f60\u53ef\u4ee5\u5b9e\u65f6\u76d1\u63a7\u5e97\u94fa\u7684\u5404\u9879\u5173\u952e\u6307\u6807\uff0c\u4f8b\u5982\u9500\u552e\u989d\u3001\u8ba2\u5355\u91cf\u3001\u8f6c\u5316\u7387\u3001\u9875\u9762\u6d4f\u89c8\u91cf\u7b49\u7b49\u3002\u8fd9\u4e9b\u6570\u636e\u5c31\u50cf\u4e00\u4e2a\u4e2a\u6307\u793a\u706f\uff0c\u53cd\u6620\u7740\u5e97\u94fa\u7684\u5065\u5eb7\u72b6\u51b5\uff0c\u5e2e\u52a9\u4f60\u53ca\u65f6\u53d1\u73b0\u95ee\u9898\uff0c\u8c03\u6574\u7b56\u7565\u3002<\/p>\n\n\n\n<p>\u4e0e\u4f20\u7edf\u7684\u51ed\u611f\u89c9\u505a\u51b3\u7b56\u4e0d\u540c\uff0c\u6570\u636e\u5206\u6790\u80fd\u591f\u8ba9\u4f60\u57fa\u4e8e\u5ba2\u89c2\u4e8b\u5b9e\uff0c\u505a\u51fa\u66f4\u79d1\u5b66\u3001\u66f4\u6709\u6548\u7684\u51b3\u7b56\u3002\u901a\u8fc7 Lazada \u6570\u636e\u5206\u6790\uff0c\u4f60\u53ef\u4ee5\u6e05\u6670\u5730\u770b\u5230\u54ea\u4e9b\u4ea7\u54c1\u5356\u5f97\u597d\uff0c\u54ea\u4e9b\u4ea7\u54c1\u65e0\u4eba\u95ee\u6d25\uff0c\u54ea\u4e9b\u8425\u9500\u6d3b\u52a8\u6548\u679c\u663e\u8457\uff0c\u54ea\u4e9b\u6d3b\u52a8\u6536\u6548\u751a\u5fae\u3002\u8fd9\u4e9b\u4fe1\u606f\u5bf9\u4e8e\u4f18\u5316\u5e97\u94fa\u8fd0\u8425\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u4f7f\u7528Lazada\u6570\u636e\u5206\u6790\u529f\u80fd?<\/h2>\n\n\n\n<p>\u8981\u4f7f\u7528Lazada\u7684\u6570\u636e\u5206\u6790\u529f\u80fd\uff0c\u9996\u5148\u9700\u8981\u767b\u5f55\u5230Lazada\u5356\u5bb6\u540e\u53f0\u3002\u63a5\u4e0b\u6765\uff0c\u6309\u7167\u4ee5\u4e0b\u6b65\u9aa4\u64cd\u4f5c\uff1a<\/p>\n\n\n\n<p><strong>\u8fdb\u5165\u6570\u636e\u5206\u6790\u9875\u9762<\/strong>\uff1a\u70b9\u51fb\u201cAnalytics\u201d &gt; \u201cAnalytics Portal\u201d\uff0c\u5373\u53ef\u8fdb\u5165\u6570\u636e\u5206\u6790\u9875\u9762\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"691\" height=\"421\" src=\"https:\/\/img.073980.com\/uploads\/2024\/12\/20241216085451372.png\" alt=\"\" class=\"wp-image-102941\"\/><\/figure>\n\n\n\n<p><strong>\u67e5\u770b\u6211\u7684\u6570\u636e\u9762\u677f<\/strong>\uff1a\u5728\u201cMy Dashboard\u201d\u9875\u9762\uff0c\u4f60\u53ef\u4ee5\u770b\u5230\u5e97\u94fa\u7684\u603b\u4f53\u8868\u73b0\u6570\u636e\u3002\u8fd9\u4e9b\u6570\u636e\u53ef\u4ee5\u901a\u8fc7\u65e5\u671f\u3001\u54c1\u724c\u3001\u7c7b\u76ee\u548c\u8bed\u8a00\u7b49\u7ef4\u5ea6\u8fdb\u884c\u7b5b\u9009\u548c\u67e5\u770b\u3002\u4f8b\u5982\uff0c\u4f60\u53ef\u4ee5\u9009\u62e9\u8fc7\u53bb30\u5929\u7684\u6570\u636e\uff0c\u67e5\u770b\u8fd9\u6bb5\u65f6\u95f4\u5185\u7684\u603b\u9500\u552e\u989d\u3001\u8ba2\u5355\u91cf\u3001\u8f6c\u5316\u7387\u7b49\u5173\u952e\u6307\u6807\uff0c\u5e76\u4e0e\u524d30\u5929\u7684\u6570\u636e\u8fdb\u884c\u5bf9\u6bd4\u3002<\/p>\n\n\n\n<p><strong>\u5206\u6790\u5173\u952e\u6307\u6807<\/strong>\uff1a\u5728\u201cMy Dashboard\u201d\u9875\u9762\uff0c\u6709\u51e0\u4e2a\u5173\u952e\u7684\u6570\u636e\u6307\u6807\u9700\u8981\u7279\u522b\u5173\u6ce8\uff1a<\/p>\n\n\n\n<p>Gross Revenue(\u603b\u9500\u552e\u989d)\uff1a\u4e86\u89e3\u5e97\u94fa\u7684\u603b\u6536\u5165\u60c5\u51b5\u3002<\/p>\n\n\n\n<p>Orders(\u8ba2\u5355\u91cf)\uff1a\u67e5\u770b\u8ba2\u5355\u6570\u91cf\uff0c\u5206\u6790\u9500\u552e\u8d8b\u52bf\u3002<\/p>\n\n\n\n<p>Conversion Rate(\u8f6c\u5316\u7387)\uff1a\u4e86\u89e3\u9875\u9762\u6d4f\u89c8\u91cf\u8f6c\u5316\u4e3a\u8ba2\u5355\u7684\u6bd4\u4f8b\uff0c\u4f18\u5316\u4ea7\u54c1\u9875\u9762\u3002<\/p>\n\n\n\n<p>Views(\u9875\u9762\u6d4f\u89c8\u91cf)\uff1a\u67e5\u770b\u4ea7\u54c1\u9875\u9762\u7684\u6d4f\u89c8\u91cf\uff0c\u5206\u6790\u4ea7\u54c1\u7684\u5438\u5f15\u529b\u3002<\/p>\n\n\n\n<p>% Out of Stock SKUs(\u7f3a\u8d27SKU\u767e\u5206\u6bd4)\uff1a\u53ca\u65f6\u53d1\u73b0\u7f3a\u8d27\u60c5\u51b5\uff0c\u4f18\u5316\u5e93\u5b58\u7ba1\u7406\u3002<\/p>\n\n\n\n<p><strong>\u6df1\u5165\u67e5\u770b\u4ea7\u54c1\u6570\u636e<\/strong>\uff1a\u5728\u201cMy Assortment \u2013 Purchasable SKUs\u201d\u90e8\u5206\uff0c\u4f60\u53ef\u4ee5\u67e5\u770b\u53ef\u9500\u552eSKU\u7684\u5206\u7c7b\u6bd4\u4f8b\uff0c\u5305\u62ec\u6709\u9875\u9762\u6d4f\u89c8\u91cf\u4f46\u65e0\u9500\u91cf\u7684SKU\u3001\u81f3\u5c11\u6709\u4e00\u5355\u552e\u51fa\u7684SKU\u7b49\u3002\u8fd9\u4e9b\u6570\u636e\u53ef\u4ee5\u5e2e\u52a9\u4f60\u8bc6\u522b\u54ea\u4e9b\u4ea7\u54c1\u9700\u8981\u91cd\u70b9\u63a8\u5e7f\uff0c\u54ea\u4e9b\u4ea7\u54c1\u9700\u8981\u4f18\u5316\u3002<\/p>\n\n\n\n<p><strong>\u67e5\u770b\u6211\u7684\u91cd\u8981\u6570\u636e<\/strong>\uff1a\u5728\u201cMy Highlights\u201d\u90e8\u5206\uff0cLazada\u4f1a\u5217\u51fa\u4f60\u6700\u9700\u8981\u5173\u6ce8\u7684\u6570\u636e\uff0c\u5982\u70ed\u9500\u4ea7\u54c1\u3001\u7f3a\u8d27\u4ea7\u54c1\u3001\u4ef7\u683c\u7f3a\u4e4f\u7ade\u4e89\u529b\u7684\u4ea7\u54c1\u7b49\u3002\u8fd9\u4e9b\u6570\u636e\u53ef\u4ee5\u5e2e\u52a9\u4f60\u5feb\u901f\u5b9a\u4f4d\u95ee\u9898\uff0c\u5236\u5b9a\u4f18\u5316\u7b56\u7565\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"707\" height=\"318\" src=\"https:\/\/img.073980.com\/uploads\/2024\/12\/20241216085513274.png\" alt=\"\" class=\"wp-image-102942\"\/><\/figure>\n\n\n\n<p><strong>\u5bfc\u51fa\u6570\u636e<\/strong>\uff1a\u901a\u8fc7\u201cExport\u201d\u529f\u80fd\uff0c\u4f60\u53ef\u4ee5\u5bfc\u51fa\u6570\u636e\u8fdb\u884c\u8fdb\u4e00\u6b65\u7684\u5206\u6790\u548c\u5185\u90e8\u62a5\u544a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"338\" src=\"https:\/\/img.073980.com\/uploads\/2024\/12\/20241216085546454.png\" alt=\"\" class=\"wp-image-102943\"\/><\/figure>\n\n\n\n<h2 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