{"id":10552,"date":"2022-07-06T11:05:00","date_gmt":"2022-07-06T03:05:00","guid":{"rendered":"https:\/\/www.073980.com\/?p=10552"},"modified":"2022-07-06T11:05:53","modified_gmt":"2022-07-06T03:05:53","slug":"tiktok%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%e6%80%8e%e4%b9%88%e6%8a%95%ef%bc%8c%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%e7%9a%84%e8%b4%b9%e7%94%a8%e9%a2%84%e7%ae%97%e6%98%af%e5%a4%9a%e5%b0%91%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.073980.com\/10552.htm","title":{"rendered":"TikTok\u5e7f\u544a\u6295\u653e\u600e\u4e48\u6295\uff0c\u5e7f\u544a\u6295\u653e\u7684\u8d39\u7528\u9884\u7b97\u662f\u591a\u5c11\uff1f"},"content":{"rendered":"

\u5728\u7ecf\u8425\u4e00\u4e2atiktok\u5c0f\u5e97\u6216\u8005\u662f\u5728\u505atiktok\u7684\u8d26\u53f7\u7684\u65f6\u5019\uff0c\u9664\u4e86\u672c\u8eab\u81ea\u5e26\u7684\u6d41\u91cf\u6c60\u4e4b\u5916\uff0c\u6700\u91cd\u8981\u7684\u5c31\u662f\u5728tiktok\u4e0a\u6295\u653e\u5e7f\u544a\u4e86\u3002tiktok\u6bd5\u7adf\u7528\u6237\u90a3\u4e48\u591a\uff0c\u4ea7\u54c1\u4e5f\u4f17\u591a\uff0c\u60f3\u8981\u83b7\u53d6\u66f4\u5927\u7684\u5229\u76ca\uff0c\u5e7f\u544a\u662f\u6700\u597d\u7684\u65b9\u6cd5\u63a8\u5e7f\u4e86\u3002\u6295\u653e\u5e7f\u544a\u4e5f\u662f\u5229\u4e8e\u53d8\u73b0\uff0c\u90a3\u4e48\u5728tiktok\u4e0a\u5e7f\u544a\u6295\u653e\u7684\u8d39\u7528\u662f\u591a\u5c11\u5462?\"61b37a95904d6142980ef968c2283c46\"<\/p>\n

\u4e00\u3001TikTok for Business\u5e7f\u544a\u9884\u7b97<\/strong><\/p>\n

\u5c31\u662f\u5e7f\u544a\u4e3b\u613f\u610f\u82b1\u5728\u6295\u653e\u5e7f\u544a\u4e0a\u7684\u91d1\u989d\uff0c\u5728\u6295\u653e\u65f6\u8bbe\u7f6e\u7684\u4e00\u4e9b\u5217\u9884\u7b97\u548c\u9884\u8bbe\u7684\u91d1\u989d\u3002<\/p>\n

\u65e5\u9884\u7b97(Daily Budget)<\/strong><\/p>\n

\u65e5\u9884\u7b97\u662f\u5e7f\u544a\u4e3b\u6bcf\u5929\u613f\u610f\u5728TikTok\u5e7f\u544a\u7684\u63a8\u5e7f\u7cfb\u5217\u6216\u5e7f\u544a\u7ec4\u4e0a\u82b1\u8d39\u7684\u4e0a\u9650\u91d1\u989d\u3002\u603b\u9884\u7b97\u548c\u65e5\u9884\u7b97\u8bbe\u7f6e\u4e3a\u4e0a\u9650\uff0c\u6210\u672c\u6c38\u8fdc\u4e0d\u4f1a\u8d85\u8fc7\u60a8\u8bbe\u5b9a\u7684\u9884\u7b97\uff0c\u5e76\u4e14\u5728\u6295\u653e\u671f\u95f4\u5b9e\u9645\u82b1\u8d39\u7684\u91d1\u989d\u53ef\u80fd\u5c0f\u4e8e\u8bbe\u5b9a\u7684\u9884\u7b97\u91d1\u989d\u3002<\/p>\n

\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u5982\u679c\u5728TikTok\u5e7f\u544a\u63a8\u5e7f\u7cfb\u5217\u5c42\u7ea7\u9009\u62e9\u201c\u65e5\u9884\u7b97\u201d\uff0c\u5219\u5fc5\u987b\u5728\u5e7f\u544a\u7ec4\u7ea7\u522b\u9009\u62e9\u201c\u65e5\u9884\u7b97\u201d\u3002\u5982\u679c\u4e3a\u63a8\u5e7f\u7cfb\u5217\u9009\u62e9\u201c\u603b\u9884\u7b97\u201d\uff0c\u5219\u53ef\u4ee5\u5728\u5e7f\u544a\u7ec4\u7ea7\u522b\u9009\u62e9\u201c\u65e5\u9884\u7b97\u201d\u6216\u201c\u603b\u9884\u7b97\u201d\u3002<\/p>\n

YinoLink\u6613\u8bfa\u5efa\u8bae\u4e3a\u5e7f\u544a\u7ec4\u9884\u7b97\u4f7f\u7528\u65e5\u9884\u7b97\uff0c\u800c\u4e0d\u662f\u603b\u9884\u7b97\u3002TikTok\u5e7f\u544a\u53d1\u5e03\u540e\uff0c\u5e7f\u544a\u4e3b\u65e0\u6cd5\u66f4\u6539\u9884\u7b97\u7c7b\u578b\uff0c\u5c06\u65e0\u6cd5\u4ece\u65e5\u9884\u7b97\u5207\u6362\u5230\u603b\u9884\u7b97\uff0c\u53cd\u4e4b\u4ea6\u7136\u3002<\/p>\n

\u6700\u4f4e\u9884\u7b97<\/strong><\/p>\n

\u65e0\u8bba\u5e7f\u544a\u4e3b\u8bbe\u7f6e\u7684\u662f\u65e5\u9884\u7b97\u8fd8\u662f\u603b\u9884\u7b97\uff0c\u90fd\u9700\u8981\u6709\u4e00\u4e2a\u6700\u4f4e\u9884\u7b97\u4ee5\u786e\u4fddTikTok\u5e7f\u544a\u6301\u7eed\u7684\u6295\u653e\u3002TikTok\u5e7f\u544a\u63a8\u5e7f\u7cfb\u5217\u7684\u65e5\u9884\u7b97\u548c\u603b\u9884\u7b97\u90fd\u5fc5\u987b\u5927\u4e8e50\u7f8e\u5143\u3002\u5e7f\u544a\u7ec4\u7684\u65e5\u9884\u7b97\u5fc5\u987b\u5927\u4e8e20\u7f8e\u5143\u3002<\/p>\n

\u603b\u9884\u7b97\u5c06\u6309\u4ee5\u4e0b\u516c\u5f0f\u8ba1\u7b97\uff1a\u6700\u4f4e\u65e5\u9884\u7b97(20\u7f8e\u5143)\u00d7\u8ba1\u5212\u5929\u6570<\/p>\n

\u4f8b\u5982\uff1a\u5982\u679c\u6295\u653e\u7684\u6392\u671f\u4e3a31\u5929\uff0c\u5219\u5e7f\u544a\u7ec4\u7684\u6700\u4f4e\u9884\u7b97\u4e3a20\u7f8e\u5143\u00d731\u5929=620\u7f8e\u5143\u3002<\/p>\n

\u603b\u9884\u7b97(Lifetime Budget)<\/strong><\/p>\n

\u603b\u9884\u7b97\u662f\u5e7f\u544a\u4e3b\u5728\u6295\u653eTikTok\u5e7f\u544a\u7684\u6574\u4e2a\u8fc7\u7a0b\u4e2d\u613f\u610f\u5728\u63a8\u5e7f\u7cfb\u5217\u6216\u5e7f\u544a\u7ec4\u4e0a\u82b1\u8d39\u7684\u6700\u5927\u91d1\u989d\u3002\u5728\u4e3a\u5e7f\u544a\u7ec4\u8bbe\u7f6e\u603b\u9884\u7b97\u65f6\uff0cTikTok\u5e7f\u544a\u6295\u653e\u7cfb\u7edf\u4f1a\u5c3d\u91cf\u5728\u8bbe\u7f6e\u7684\u65f6\u95f4\u8303\u56f4\u5185\u5206\u914d\u9884\u7b97\u652f\u51fa\uff0c\u4f46\u5e76\u4e0d\u80fd\u4fdd\u8bc1\u9884\u7b97\u4f1a\u88ab\u5e73\u5747\u5206\u914d\u81f3\u6bcf\u5929\u3002<\/p>\n

\u4e8c\u3001TikTok for Business\u5e7f\u544a\u51fa\u4ef7\u65b9\u5f0f<\/strong><\/p>\n

1. \u6bcf\u5343\u6b21\u5c55\u793a\u8d39\u7528(CPM)<\/strong><\/p>\n

\u6bcf\u5343\u6b21\u5c55\u793a\u8d39\u7528\u4e3a\u5e7f\u544a\u4e3b\u613f\u610f\u4e3a1000\u6b21\u5c55\u793a\u652f\u4ed8\u7684\u4ef7\u683c\uff0cTikTok\u5e7f\u544a\u7cfb\u7edf\u5c06\u6295\u653e\u60a8\u7684\u5e7f\u544a\uff0c\u5728\u9884\u7b97\u8303\u56f4\u5185\u83b7\u5f97\u6700\u5927\u66dd\u5149\u5e76\u89e6\u8fbe\u5c3d\u53ef\u80fd\u591a\u7684\u5ba2\u6237\u3002<\/p>\n

CPM=(\u603b\u8d39\u7528\/\u603b\u5c55\u793a\u6b21\u6570)*1,000<\/p>\n

\u9009\u62e9CPM\u4f5c\u4e3a\u51fa\u4ef7\u65b9\u5f0f\u5c06\u6309\u7167\u5c55\u793a\u6b21\u6570\u8ba1\u8d39\uff0c\u9002\u7528\u4e8e\u4ee5\u201c\u8986\u76d6\u4eba\u6570\u201d\u4e3a\u63a8\u5e7f\u76ee\u6807\u7684\u5e7f\u544a\u3002<\/p>\n

2. \u4f18\u5316\u6bcf\u5343\u6b21\u5c55\u793a\u8d39\u7528(oCPM)<\/strong><\/p>\n

\u4f18\u5316\u6bcf\u5343\u6b21\u5c55\u793a\u8d39\u7528\u662f\u5e7f\u544a\u4e3b\u613f\u610f\u4e3a\u83b7\u5f971000\u6b21\u5c55\u793a\u652f\u4ed8\u7684\u4ef7\u683c\uff0c\u5b9a\u5411\u4e8e\u53ef\u80fd\u4f1a\u5b8c\u6210\u8f6c\u5316\u4e8b\u4ef6\u3001\u6210\u4e3a\u7ebf\u7d22\u6216\u5b89\u88c5\u5e94\u7528\u7684\u7528\u6237\u3002<\/p>\n

oCPM\u7684\u8ba1\u7b97\u65b9\u5f0f\u3001\u8ba1\u8d39\u65b9\u5f0f\u548cCPM\u4e00\u81f4\u3002\u76f8\u6bd4CPM\uff0coCPM\u662f\u5e7f\u544a\u7cfb\u7edf\u7ecf\u8fc7\u9884\u4f30\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u7684\u5206\u6790\u540e\uff0c\u5411\u6700\u6709\u53ef\u80fd\u53d1\u751f\u8f6c\u5316\u7684\u7528\u6237\u5c55\u793a\u5e7f\u544a\u4ee5\u63d0\u9ad8\u6210\u6548\u7684\u51fa\u4ef7\u65b9\u5f0f\u3002<\/p>\n

oCPM\u9002\u7528\u4e8e\u8f6c\u5316\u91cf\u3001\u5e94\u7528\u5b89\u88c5\u91cf\u3001\u7ebf\u7d22\u6536\u96c6\u7684TikTok\u63a8\u5e7f\u76ee\u6807\u3002\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u76ee\u524doCPM\u662f\u8f6c\u5316\u91cf\u548c\u5e94\u7528\u5b89\u88c5\u91cf\u63a8\u5e7f\u76ee\u6807\u7684\u9ed8\u8ba4\u51fa\u4ef7\u65b9\u5f0f\u3002<\/p>\n

3. \u6bcf\u5343\u6b21\u64ad\u653e\u8d39\u7528(CPV)<\/strong><\/p>\n

\u6bcf\u5343\u6b21\u64ad\u653e\u8d39\u7528\u662f\u5e7f\u544a\u4e3b\u613f\u610f\u4e3a1000\u6b21\u65f6\u957f\u4e3a6\u79d2\u62162\u79d2\u7684\u89c6\u9891\u64ad\u653e\u6240\u652f\u4ed8\u7684\u4ef7\u683c\u3002TikTok\u5e7f\u544a\u7cfb\u7edf\u5c06\u6295\u653e\u60a8\u7684\u89c6\u9891\uff0c\u4f7f\u5176\u5728\u60a8\u7684\u9884\u7b97\u8303\u56f4\u5185\u8fbe\u5230\u5c3d\u53ef\u80fd\u591a\u7684\u64ad\u653e\u6b21\u6570\u3002<\/p>\n

CPV=(\u603b\u8d39\u7528\/\u603b\u5c55\u793a\u6b21\u6570)*1,000<\/p>\n

CPV\u9002\u7528\u4e8e\u4ee5\u201c\u89c6\u9891\u64ad\u653e\u91cf\u201d\u4e3a\u63a8\u5e7f\u76ee\u6807\u7684\u5e7f\u544a\u3002\u5728\u60a8\u7684\u5e7f\u544a\u7ec4\u4e2d\u8bbe\u7f6e\u6bcf\u5343\u6b21\u64ad\u653e\u8d39\u7528\u7684\u51fa\u4ef7\u65f6\uff0c\u8bf7\u786e\u4fdd\u5c06\u60a8\u6240\u9700\u7684\u6bcf\u6b21\u89c2\u770b\u8d39\u7528\u4e58\u4ee51000\uff0c\u5e76\u8f93\u5165\u603b\u51fa\u4ef7\u4f5c\u4e3a\u51fa\u4ef7\u91d1\u989d\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u613f\u610f\u4e3a\u4e00\u6b21\u89c6\u9891\u64ad\u653e\u82b1\u8d390.05\u7f8e\u5143\uff0c\u5219\u8f93\u516550\u7f8e\u5143\u4f5c\u4e3aCPV\u51fa\u4ef7\u3002<\/p>\n

4. \u5355\u6b21\u70b9\u51fb\u8d39\u7528(CPC)<\/strong><\/p>\n

\u5355\u6b21\u70b9\u51fb\u8d39\u7528\u662f\u5e7f\u544a\u4e3b\u613f\u610f\u4e3a\u6bcf\u6b21\u70b9\u51fb\u652f\u4ed8\u7684\u8d39\u7528\uff0cTikTok\u5e7f\u544a\u7cfb\u7edf\u5c06\u5c3d\u53ef\u80fd\u4ee5\u63a5\u8fd1\u60a8\u51fa\u4ef7\u7684\u8d39\u7528\u6295\u653e\u5e7f\u544a\u7ed9\u6700\u6709\u53ef\u80fd\u70b9\u51fb\u5b83\u4eec\u7684\u7528\u6237\u3002<\/p>\n

CPC=\u603b\u8d39\u7528\/\u603b\u70b9\u51fb\u91cf<\/p>\n

\u9009\u62e9CPC\u4f5c\u4e3a\u51fa\u4ef7\u65b9\u5f0f\u5c06\u6309\u7167\u70b9\u51fb\u8ba1\u8d39\uff0c\u9002\u7528\u4e8e\u4ee5\u201c\u8bbf\u95ee\u91cf\u3001\u5e94\u7528\u5b89\u88c5\u91cf\u3001\u8f6c\u5316\u91cf\u201d\u4e3a\u63a8\u5e7f\u76ee\u6807\u7684\u5e7f\u544a\u3002<\/p>\n

\u4ee5\u4e0a\u5c31\u662f\u6709\u5173\u4e8e\u5728tiktok\u4e0a\u6295\u653e\u5e7f\u544a\u7684\u8d39\u7528\u9884\u7b97\u8bf4\u660e\u4e86\uff0c\u5e7f\u544a\u6295\u653e\u5bf9\u81ea\u5df1\u7684\u53d8\u73b0\u4e5f\u8d77\u5230\u4e86\u6bd4\u8f83\u91cd\u8981\u7684\u63a8\u8fdb\u4f5c\u7528\uff0c\u4e5f\u662f\u5bf9\u6d41\u91cf\u6709\u4e2a\u63a8\u52a8\u3002\u5bf9\u5728tiktok\u4e0a\u6295\u653e\u5e7f\u544a\u8d39\u7528\u4e0a\u6709\u4ec0\u4e48\u4e0d\u4e86\u89e3\u7684\u5730\u65b9\u53ef\u4ee5\uff0c\u5e0c\u671b\u9605\u8bfb\u4e86\u4ee5\u4e0a\u6587\u7ae0\u53ef\u4ee5\u7ed9\u4f60\u5e26\u6765\u5e2e\u52a9\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u5728\u7ecf\u8425\u4e00\u4e2atiktok\u5c0f\u5e97\u6216\u8005\u662f\u5728\u505atiktok\u7684\u8d26\u53f7\u7684\u65f6\u5019\uff0c\u9664\u4e86\u672c\u8eab\u81ea\u5e26\u7684\u6d41\u91cf\u6c60\u4e4b\u5916\uff0c\u6700\u91cd\u8981\u7684\u5c31\u662f\u5728tiktok\u4e0a\u6295\u653e\u5e7f\u544a\u4e86\u3002tiktok\u6bd5\u7adf\u7528\u6237\u90a3\u4e48\u591a\uff0c\u4ea7\u54c1\u4e5f\u4f17\u591a\uff0c\u60f3\u8981\u83b7\u53d6\u66f4\u5927\u7684\u5229\u76ca\uff0c\u5e7f\u544a\u662f\u6700\u597d\u7684\u65b9\u6cd5\u63a8\u5e7f\u4e86\u3002\u6295\u653e\u5e7f\u544a\u4e5f\u662f\u5229\u4e8e\u53d8\u73b0\uff0c\u90a3\u4e48\u5728…<\/p>\n","protected":false},"author":72,"featured_media":10553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4911],"tags":[50,892],"topic":[],"class_list":["post-10552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktokjx","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/10552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/comments?post=10552"}],"version-history":[{"count":0,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/10552\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media\/10553"}],"wp:attachment":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media?parent=10552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/categories?post=10552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/tags?post=10552"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/topic?post=10552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}