{"id":12814,"date":"2022-07-28T14:55:00","date_gmt":"2022-07-28T06:55:00","guid":{"rendered":"https:\/\/www.073980.com\/?p=12814"},"modified":"2022-07-28T14:55:00","modified_gmt":"2022-07-28T06:55:00","slug":"tiktok%e5%a4%96%e8%b4%b8%e6%8e%a8%e5%b9%bf%e5%85%a5%e9%97%a8%e6%95%99%e7%a8%8b-tiktok%e6%80%8e%e4%b9%88%e5%81%9a%e8%90%a5%e9%94%80","status":"publish","type":"post","link":"https:\/\/www.073980.com\/12814.htm","title":{"rendered":"TikTok\u5916\u8d38\u63a8\u5e7f\u5165\u95e8\u6559\u7a0b tiktok\u600e\u4e48\u505a\u8425\u9500"},"content":{"rendered":"

tiktok\u5916\u8d38\u52a0\u5feb\u4e86\u6211\u4eec\u80fd\u591f\u66f4\u5feb\u901f\u65b9\u4fbf\u7684\u8d2d\u4e70\u5230\u6709\u5173\u56fd\u5916\u7684\u4ea7\u54c1\uff0c\u6bcf\u4e2a\u56fd\u5bb6\u4e4b\u95f4\u90fd\u6709\u81ea\u5df1\u7684\u7279\u8272\u4ea7\u54c1\u3002\u6211\u4eec\u4e0d\u53ef\u80fd\u505a\u5230\u5341\u5168\u5341\u7f8e\uff0c\u8fd8\u662f\u9700\u8981\u5728\u4e0d\u8db3\u7684\u5730\u65b9\u4e0a\u9762\u76f8\u4e92\u5b66\u4e60\uff0c\u76f8\u4e92\u8fdb\u6b65\u3002\u90a3\u4e48\uff0c\u6211\u4eec\u5c31\u6765\u770b\u770b\u6709\u5173tiktok\u5916\u8d38\u63a8\u5e7f\u5165\u95e8\u7684\u6559\u7a0b\u4ee5\u53ca\u76f8\u5173\u7684\u8425\u9500\u65b9\u5f0f\u3002<\/p>\n

\"dfee533eda028e4618e8680f58464bf7\"\u3000\u3000TikTok\u5916\u8d38\u63a8\u5e7f\u5165\u95e8\u6559\u7a0b<\/h3>\n

\u3000\u30001\u3001\u521b\u5efa\u4e00\u4e2aTikTok\u5e7f\u544a\u5e10\u6237<\/strong><\/p>\n

\u8981\u521b\u5efa\u5e7f\u544a\u7cfb\u5217\uff0c\u4f60\u9700\u8981\u8bbf\u95eeTikTok Ads\u4e3b\u9875\uff0c\u7136\u540e\u5355\u51fb\u201cCreate an Ad\u201d\u6309\u94ae\u3002<\/p>\n

\u7531\u4e8eTikTok Ads\u4ecd\u5904\u4e8e\u6d4b\u8bd5\u9636\u6bb5\uff0c\u56e0\u6b64\u8bbe\u7f6e\u5e7f\u544a\u7684\u8fc7\u7a0b\u5c1a\u4e0d\u80fd\u5b8c\u5168\u5728\u7ebf\u4e0a\u5b8c\u6210\u3002\u5f53\u4f60\u5355\u51fb\u6309\u94ae\u65f6\uff0c\u4f1a\u5f39\u51fa\u4e00\u4e2a\u8868\u683c\uff0c\u8981\u6c42\u4f60\u63d0\u4f9b\u8be6\u7ec6\u4fe1\u606f\u4ee5\u8bbe\u7f6e\u4f60\u7684\u5e10\u6237\u3002\u63d0\u4ea4\u6b64\u4fe1\u606f\u540e\uff0c\u5de5\u4f5c\u4eba\u5458\u5c06\u4e0e\u4f60\u8054\u7cfb\u4ee5\u8bbe\u7f6eTikTok Ads\u5e10\u6237\u3002<\/p>\n

\u81f3\u591a\u53ef\u80fd\u9700\u898148\u4e2a\u5c0f\u65f6\u624d\u80fd\u62ff\u5230\u8d26\u6237\u3002\u62ff\u5230\u8d26\u6237\u540e\uff0c\u521b\u5efa\u5e7f\u544a\u7684\u8fc7\u7a0b\u5c31\u76f8\u5bf9\u7b80\u5355\u4e86\u3002<\/p>\n

\u3000\u30002\u3001\u5236\u4f5cTikTok\u5e7f\u544a\u7cfb\u5217<\/strong><\/p>\n

\u5728TikTok Ads\u4eea\u8868\u677f\u4e2d\uff0c\u5355\u51fb\u9875\u9762\u9876\u90e8\u7684Campaign\u9009\u9879\u5361\uff0c\u7136\u540e\u5355\u51fbCreate\u6309\u94ae\u3002<\/p>\n

\u63a5\u4e0b\u6765\uff0c\u9009\u62e9\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\u76ee\u6807\uff0c\u8fd9\u662f\u5e7f\u544a\u7684\u4e3b\u8981\u76ee\u6807\u3002\u4f60\u53ef\u4ee5\u4ece\u4ee5\u4e0b\u4e09\u4e2a\u9009\u9879\u4e2d\u8fdb\u884c\u9009\u62e9\uff1a\u6d41\u91cf\u3001\u8f6c\u5316\u548c\u5e94\u7528\u5b89\u88c5\u91cf\u3002<\/p>\n

\u8981\u4e3a\u5e7f\u544a\u7cfb\u5217\u8bbe\u7f6e\u9884\u7b97\uff0c\u4f60\u9700\u8981\u9009\u62e9\u8bbe\u7f6e\u4e0b\u7684\u6bcf\u65e5\u9884\u7b97\u6216\u603b\u9884\u7b97\u9009\u9879\u3002\u8bf7\u6ce8\u610f\uff0c\u6bcf\u65e5\u9884\u7b97\u548c\u603b\u9884\u7b97\u81f3\u5c11\u4e3a500\u7f8e\u5143\u3002<\/p>\n

\u3000\u30003\u3001\u8bbe\u7f6eTikTok\u5e7f\u544a\u5c55\u793a\u4f4d\u7f6e\u3001\u8be6\u7ec6\u4fe1\u606f\u548c\u5b9a\u4f4d<\/strong><\/p>\n

\u4e0b\u4e00\u6b65\u662f\u4e3a\u5e7f\u544a\u7cfb\u5217\u5236\u4f5c\u4e00\u4e2a\u5e7f\u544a\u7ec4\uff0c\u7136\u540e\u9009\u62e9\u5c55\u793a\u4f4d\u7f6e\u548c\u5b9a\u4f4d\u3002<\/p>\n

TikTok\u5e7f\u544a\u4eea\u8868\u677f\u4f7f\u4f60\u53ef\u4ee5\u9009\u62e9\u8981\u5728\u5176\u4e0a\u6295\u653e\u5e7f\u544a\u7684\u786e\u5207\u5e73\u53f0\u3002\u4e0d\u4ec5\u5305\u62ecTikTok\uff0c\u8fd8\u5305\u62ec\u5176\u65d7\u4e0b\u7684\u6240\u6709\u5e94\u7528\u7a0b\u5e8f\uff0c\u4f8b\u5982Vigo Video(\u53ea\u9650\u5370\u5ea6)\u3001BuzzVideo\u3001News Republic\u7b49\u3002<\/p>\n

\u8fd8\u6709\u4e00\u4e2a\u81ea\u52a8\u5c55\u793a\u4f4d\u7f6e\u9009\u9879\uff0cTikTok\u4f1a\u786e\u5b9a\u5e7f\u544a\u5728\u54ea\u4e9b\u4f4d\u7f6e\u6548\u679c\u8f83\u597d\uff0c\u5e76\u5c06\u5176\u653e\u7f6e\u5728\u8be5\u4f4d\u7f6e\u3002<\/p>\n

\u3000\u30004\u3001\u63a7\u5236TikTok\u5e7f\u544a\u652f\u51fa\u3001\u6295\u653e\u65f6\u95f4\u548c\u76ee\u6807<\/strong><\/p>\n

\u7136\u540e\uff0c\u4f60\u5c31\u53ef\u4ee5\u4e3aTikTok\u5e7f\u544a\u9009\u62e9\u9884\u7b97\u3001\u65f6\u95f4\u8868\u548c\u76ee\u6807\u4e86\u3002\u8bbe\u5b9a\u9884\u7b97\u548c\u65f6\u95f4\u8868\u4f60\u53ef\u4ee5\u5728\u201cBudget & Schedule\u201d\u90e8\u5206\u4e2d\u8bbe\u7f6e\u5e7f\u544a\u7ec4\u7684\u9884\u7b97\uff0c\u53ef\u4ee5\u9009\u62e9\u6bcf\u65e5\u9884\u7b97(\u6216\u603b\u9884\u7b97(\u5e7f\u544a\u6295\u653e\u671f\u95f4\u82b1\u8d39\u7684\u603b\u91d1\u989d)\u3002\u8bf7\u6ce8\u610f\uff0c\u5e7f\u544a\u7ec4\u7ea7\u522b\u7684\u6bcf\u65e5\u9884\u7b97\u548c\u603b\u9884\u7b97\u4f4e\u81f3\u5c11\u4e3a50\u7f8e\u5143\u3002<\/p>\n

\u53e6\u5916\uff0c\u9009\u62e9\u5e7f\u544a\u7684\u9884\u5b9a\u6295\u653e\u65f6\u6bb5\uff0c\u8fd9\u6837\u5c31\u53ef\u4ee5\u9009\u62e9\u5728\u6bcf\u5929\u6216\u6bcf\u5468\u7684\u7279\u5b9a\u65f6\u95f4\u6295\u653e\u5e7f\u544a\u3002<\/p>\n

\u3000\u3000\u9009\u62e9\u9884\u7b97\u82b1\u8d39\u901f\u7387<\/strong><\/p>\n

\u63a5\u4e0b\u6765\uff0c\u8bbe\u7f6e\u9884\u7b97\u7684\u82b1\u8d39\u901f\u7387\uff0c\u8fd9\u51b3\u5b9a\u4e86\u9884\u7b97\u7684\u652f\u51fa\u901f\u5ea6\u3002\u201cStandard\u201d\u9009\u9879\u53ef\u4ee5\u5728\u6574\u4e2a\u5e7f\u544a\u7cfb\u5217\u6295\u653e\u671f\u95f4\u5e73\u5747\u5206\u914d\u9884\u7b97\uff0c\u800c\u201cAccelerate\u201d\u9009\u9879\u5219\u53ef\u4ee5\u5728\u8ba1\u5212\u7684\u65f6\u95f4\u5185\u5c3d\u5feb\u82b1\u5149\u9884\u7b97\u3002<\/p>\n

\u3000\u3000\u9009\u62e9\u4f18\u5316\u76ee\u6807<\/strong><\/p>\n

\u4f18\u5316\u76ee\u6807\u662f\u4f60\u5e0c\u671b\u901a\u8fc7\u5e7f\u544a\u7cfb\u5217\u5b9e\u73b0\u7684\u5173\u952e\u6307\u6807\u3002\u4f60\u53ef\u4ee5\u4f18\u5316\u5e7f\u544a\u7ec4\u4ee5\u83b7\u53d6\u8f6c\u5316\u3001\u70b9\u51fb\u6216\u5c55\u793a\uff0c\u51fa\u4ef7\u5c06\u6839\u636e\u4f60\u9009\u62e9\u7684\u76ee\u6807\u8fdb\u884c\u4f18\u5316\u3002<\/p>\n

\u5982\u679c\u4f60\u9009\u62e9\u8f6c\u5316\u4f5c\u4e3a\u76ee\u6807\uff0c\u5219\u53ef\u4ee5\u5c06\u5e7f\u544a\u6295\u653e\u7ed9\u66f4\u6709\u53ef\u80fd\u8f6c\u5316\u4e3a\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u7528\u6237\u3002\u8981\u8ffd\u8e2a\u6240\u6709\u53ef\u80fd\u5e26\u6765\u8f6c\u5316\u7684\u64cd\u4f5c(\u4f8b\u5982\uff0c\u5e94\u7528\u7a0b\u5e8f\u4e0b\u8f7d\u6216\u8868\u5355\u63d0\u4ea4)\uff0c\u8bf7\u901a\u8fc7\u5355\u51fb\u201cLibrary\u201d\u5e76\u9009\u62e9\u201cConversions\u201d\u6765\u521b\u5efa\u8f6c\u5316\u884c\u4e3a\u3002<\/p>\n

\u5728\u6b64\u5904\uff0c\u4f60\u9700\u8981\u786e\u5b9a\u662f\u8981\u8ffd\u8e2a\u7a0b\u5e8f\u7684\u5b89\u88c5\u91cf\u8fd8\u662f\u7740\u9646\u9875\u4e0a\u7279\u5b9a\u5143\u7d20\u7684\u8f6c\u5316\u60c5\u51b5 \u3002<\/p>\n

\u3000\u30005\u3001\u4f7f\u7528TikTok\u7684\u89c6\u9891\u521b\u5efa\u5de5\u5177\u8bbe\u8ba1\u5e7f\u544a<\/strong><\/p>\n

\u4e3a\u5e7f\u544a\u8bbe\u8ba1\u521b\u610f\u7d20\u6750\u975e\u5e38\u7b80\u5355\u3002TikTok\u5e7f\u544a\u53ef\u4ee5\u662f\u6c34\u5e73\u3001\u5782\u76f4\u6216\u65b9\u5f62\u7684\u89c6\u9891\u548c\u56fe\u50cf\u3002TikTok\u6709\u4e00\u4e2a\u540d\u4e3a\u201cVideo Creation Kit\u201d\u7684\u5de5\u5177\uff0c\u8be5\u5de5\u5177\u63d0\u4f9b\u4e86\u89c6\u9891\u548c\u56fe\u50cf\u6a21\u677f\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u73b0\u6709\u7684\u56fe\u7247\u5bf9\u5176\u8fdb\u884c\u81ea\u5b9a\u4e49\u4fee\u6539\uff0c\u8be5\u5de5\u5177\u8fd8\u63d0\u4f9b300\u591a\u79cd\u514d\u8d39\u80cc\u666f\u97f3\u4e50\u9009\u9879\u3002<\/p>\n

TikTok\u5f53\u524d\u5141\u8bb8\u4ee5\u4e0b\u5e7f\u544a\u7c7b\u578b\uff1abrand takeovers(\u7528\u6237\u6253\u5f00App\u65f6\u663e\u793a\u7684\u5e7f\u544a)\u3001in-feed\u5e7f\u544a\u548c\u4e3b\u9898\u6807\u7b7e\u6311\u6218\u3002<\/p>\n

\u3000\u30006\u3001\u4f18\u5316TikTok\u5e7f\u544a<\/strong><\/p>\n

\u5236\u4f5cBrand Takeovers\u5e7f\u544a\u6216\u5e94\u7528\u5185\u5c55\u793a\u5e7f\u544a\u65f6\uff0c\u8bf7\u786e\u4fdd\u4f60\u4f7f\u7528\u4e86\u9ad8\u5206\u8fa8\u7387\u7684\u56fe\u7247\uff0c\u56e0\u4e3a\u5e7f\u544a\u56fe\u7247\u4f1a\u5360\u636e\u7528\u6237\u7684\u6574\u4e2a\u5c4f\u5e55\uff0c\u5e76\u4e14\u975e\u5e38\u9192\u76ee\u3002<\/p>\n

\u4e00\u4e2a\u53f7\u53ec\u6027\u7528\u8bed(CTA)\u4ec5\u5bf9\u5e94\u4e00\u4e2a\u91cd\u5b9a\u5411\u94fe\u63a5\u6bd4\u8f83\u5408\u9002\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u60f3\u8ba9\u7528\u6237\u4e0b\u8f7d\u4f60\u7684\u5e94\u7528\u7a0b\u5e8f\u8fd8\u60f3\u8ba9\u4ed6\u4eec\u901a\u8fc7\u4f60\u7684\u7f51\u7ad9\u83b7\u53d6\u4f18\u60e0\u5238\u4ee3\u7801\uff0c\u90a3\u4e48\u5c06\u7528\u6237\u91cd\u5b9a\u5411\u5230\u5e94\u7528\u7a0b\u5e8f\u7684\u4e0b\u8f7d\u754c\u9762\u53ef\u80fd\u4f1a\u8ba9\u67d0\u4e9b\u7528\u6237\u611f\u5230\u56f0\u60d1\u3002<\/p>\n

TikTok\u5e7f\u544a\u51e0\u4e4e\u6ca1\u6709\u7528\u6587\u672c\u89e3\u91ca\u5185\u5bb9\u7684\u7a7a\u95f4\u3002\u5e7f\u544a\u8bf4\u660e\u81f3\u591a\u53ea\u80fd\u5305\u542b80\u4e2a\u82f1\u6587\u5b57\u7b26\uff0c\u56e0\u6b64\uff0c\u5982\u679c\u4f60\u8981\u9500\u552e\u66f4\u590d\u6742\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u5219\u9700\u8981\u4f7f\u7528\u89c6\u9891\u521b\u5efa\u5de5\u5177\u5728\u5c55\u793a\u5e7f\u544a\u7d20\u6750\u4e2d\u6dfb\u52a0\u6587\u5b57\u3002<\/p>\n

\u7531\u4e8e\u6240\u6709\u5e7f\u544a\u63cf\u8ff0\u5747\u663e\u793a\u5728\u5c4f\u5e55\u5e95\u90e8\uff0c\u56e0\u6b64\u8bf7\u786e\u4fdd\u5c06\u5173\u952e\u7684\u5e7f\u544a\u7d20\u6750\u5143\u7d20\u653e\u7f6e\u5728\u5c4f\u5e55\u4e2d\u95f4\uff0c\u4ee5\u514d\u9020\u6210\u5185\u5bb9\u7e41\u6742\u3002<\/p>\n

\u4e0e\u5927\u591a\u6570\u5e7f\u544a\u683c\u5f0f\u4e00\u6837\uff0c\u4f60\u9700\u8981\u5148\u5c1d\u8bd5\u4e00\u4e9b\u5b9a\u4f4d\u9009\u9879\u548c\u5e7f\u544a\u7d20\u6750\u5143\u7d20\uff0c\u7136\u540e\u53ea\u4f7f\u7528\u6548\u679c\u597d\u7684\u9009\u9879\u3002<\/p>\n

\u3000\u3000tiktok\u600e\u4e48\u505a\u8425\u9500<\/h3>\n

\u4f7f\u7528TikTok\u8fdb\u884c\u8425\u9500\u5b9e\u9645\u4e0a\u6bd4\u60a8\u60f3\u8c61\u7684\u8981\u7b80\u5355\u5f97\u591a\u3002<\/p>\n

\u5bf9\u4e8e\u5e0c\u671b\u5229\u7528TikTok\u8fdb\u884c\u4fc3\u9500\u7684\u54c1\u724c\uff0c\u76ee\u524d\u6709\u4e09\u4e2a\u4e3b\u8981\u9009\u9879\uff1a<\/p>\n

1\u3001\u521b\u5efa\u54c1\u724c\u81ea\u5df1\u7684\u9891\u9053\u5e76\u4e0a\u4f20\u4e0e\u60a8\u7684\u4e1a\u52a1\u76f8\u5173\u7684\u89c6\u9891<\/p>\n

2\u3001\u5229\u7528\u7f51\u7ea2\u5411\u66f4\u5e7f\u6cdb(\u4f46\u76ee\u6807\u660e\u786e)\u7684\u53d7\u4f17\u7fa4\u4f53\u6253\u5f00\u60a8\u7684\u5185\u5bb9<\/p>\n

3\u3001\u4ed8\u8d39\u4f7f\u7528TikTok\u7684\u65b0\u5e7f\u544a\u7cfb\u5217\u505a\u5e7f\u544a(\u4e0d\u8fc7\uff0c\u5c31\u4e2a\u4eba\u800c\u8a00\uff0c\u6211\u5efa\u8bae\u60a8\u6682\u7f13\u6b64\u64cd\u4f5c\uff0c\u76f4\u5230\u5e02\u573a\u66f4\u52a0\u6210\u719f\u4e3a\u6b62)<\/p>\n

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