{"id":14714,"date":"2022-08-10T10:15:05","date_gmt":"2022-08-10T02:15:05","guid":{"rendered":"https:\/\/www.073980.com\/?p=14714"},"modified":"2022-08-10T10:15:05","modified_gmt":"2022-08-10T02:15:05","slug":"tiktok%e5%a4%96%e8%b4%b8%e5%b9%bf%e5%91%8a%ef%bc%8ctiktok%e6%8a%95%e6%94%be%e5%b9%bf%e5%91%8a%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/www.073980.com\/14714.htm","title":{"rendered":"tiktok\u5916\u8d38\u5e7f\u544a\uff0ctiktok\u6295\u653e\u5e7f\u544a\u6307\u5357"},"content":{"rendered":"

\u5e7f\u544a\u7684\u5f71\u54cd\u529b\u4e00\u76f4\u662f\u6700\u5927\u7684\uff0c\u4f20\u64ad\u7684\u6548\u7387\u548c\u6548\u679c\u4e5f\u662f\u6700\u597d\u7684\u3002\u56e0\u6b64\u4e0d\u7ba1\u5728\u4ec0\u4e48\u5a92\u4ecb\u4e0a\uff0c\u5e7f\u544a\u7684\u8fd0\u7528\u90fd\u662f\u975e\u5e38\u91cd\u8981\u7684\uff0c\u6240\u4ee5\u5728\u6d41\u91cf\u591a\u7684\u5e73\u53f0\u4e0a\u66f4\u9700\u8981\u79ef\u6781\u7684\u6295\u653e\u81ea\u5df1\u7684\u5e7f\u544a\u4e86\u3002\u90a3\u4e48tiktok\u6295\u653e\u5e7f\u544a\u9700\u8981\u6ce8\u610f\u4e9b\u4ec0\u4e48\u5462\uff0c\u4e0b\u9762\u5c0f\u7f16\u5c31\u6765\u8ddf\u5927\u5bb6\u8bb2\u4e00\u8bb2tiktok\u5e7f\u544a\u9700\u8981\u6295\u653e\u9700\u8981\u6ce8\u610f\u7684\u5427!\"\"<\/p>\n

TikTok\u4f5c\u4e3a\u5168\u7403\u6700\u53d7\u6b22\u8fce\u7684\u5e94\u7528\u7a0b\u5e8f\u4e4b\u4e00,TikTok \u5728\u5168\u7403\u7684\u4e0b\u8f7d\u91cf\u5df2\u8fbe25\u4ebf\u6b21, IOS\u699c\u548c\u8c37\u6b4c\u699c\u5747\u4f4d\u5217\u7b2c\u4e00,\u5168\u7403\u6708\u6d3b\u8dc3\u7528\u6237\u5df2\u7a81\u783410\u4ebf\u3002\u7f8e\u56fd\u7684\u6708\u6d3b\u8dc3\u7528\u6237\u5df2\u7ecf\u8fbe\u52301\u4ebf,\u800c\u8fd9\u4e2a\u6570\u5b57\u57282018\u5e74\u521d\u4ec5\u4e3a1100\u4e07\u3002<\/p>\n

\u4e3a\u4ec0\u4e48\u9009\u62e9TikTok?<\/strong><\/p>\n

1\u3001\u53d7\u4f17\u8986\u76d6\u9762\u5e7f<\/p>\n

\u4f5c\u4e3a2020\u5e74\u5168\u7403\u4e0b\u8f7d\u91cf\u6700\u5927\u7684\u5e94\u7528\u4e4b\u4e00,TikTok\u5728\u5168\u7403150\u591a\u4e2a\u56fd\u5bb6\u62e5\u6709\u53d7\u4f17\u3002TikTok\u591a\u5143\u5316\u7684\u4ea7\u54c1\u548c\u53d7\u4f17,\u5e2e\u52a9\u5e7f\u544a\u4e3b\u8986\u76d6\u66f4\u591a\u7684\u76ee\u6807\u7fa4\u4f53,\u63d0\u4f9b\u66f4\u591a\u7684\u4f18\u8d28\u6d41\u91cf\u3002<\/p>\n

2\u3001\u8de8\u591a\u4e2a\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u670d\u52a1<\/p>\n

\u5728TikTok\u5e7f\u544a\u7ba1\u7406\u5e73\u53f0\u4e0a,\u53ef\u4ee5\u8de8\u591a\u4e2a\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u670d\u52a1 . \u4ece\u5a31\u4e50\u5e73\u53f0\u5230\u5185\u5bb9\u53d1\u73b0\u5e73\u53f0,\u5e7f\u544a\u4e3b\u53ef\u4ee5\u627e\u5230\u5408\u9002\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u6295\u653e\u5e7f\u544a,\u6ee1\u8db3\u591a\u6837\u5316\u7684\u5e7f\u544a\u9700\u6c42\u3002<\/p>\n

a:\u5a31\u4e50\u5e94\u7528:TikTok\u3001Babe<\/p>\n

b:\u8d44\u8baf\u5e94\u7528\u7cfb\u5217:TopBuzz\u3001BuzzVideo\u3001NewsRepublic<\/p>\n

3\u3001\u7cbe\u51c6\u5b9a\u4f4d\u76ee\u6807\u53d7\u4f17<\/p>\n

TikTok\u5e7f\u544a\u7ba1\u7406\u5e73\u53f0\u4e0a, \u60a8\u53ef\u4ee5\u901a\u8fc7\u9650\u5236\u7528\u6237\u7684\u6027\u522b\u3001\u5e74\u9f84\u3001\u4f4d\u7f6e\u3001\u8bed\u8a00\u3001\u5174\u8da3\u5206\u7c7b\u3001\u7f51\u7edc\u60c5\u51b5\u548c\u7cfb\u7edf\u7248\u672c\u6765\u5b9a\u4e49\u76ee\u6807\u53d7\u4f17\/\u5e7f\u544a\u6295\u653e\u76ee\u6807\u3002\u60a8\u8fd8\u53ef\u4ee5\u4e0a\u4f20\u53d7\u4f17\u7fa4\u4f53\u5305\u4ee5\u521b\u5efa\u81ea\u5b9a\u4e49\u53d7\u4f17,\u6216\u4f7f\u7528\u76f8\u4f3c\u53d7\u4f17\u6765\u8986\u76d6\u4e0e\u73b0\u6709\u6d88\u8d39\u8005\u76f8\u4f3c\u7684\u53d7\u4f17\u3002<\/p>\n

4\u3001\u591a\u79cd\u5e7f\u544a\u521b\u610f\u53ef\u4f9b\u9009\u62e9<\/p>\n

\u521b\u610f\u5e7f\u544a\u98ce\u683c\u80fd\u6709\u6548\u5438\u5f15\u53d7\u4f17,\u5e7f\u544a\u4e3b\u53ef\u6839\u636e\u4ed6\u4eec\u7684\u9700\u6c42\u6700\u9002\u5408\u76ee\u6807\u53d7\u4f17\u548c\u76ee\u6807\u53d7\u4f17\u7684\u5e7f\u544a\u521b\u610f\u683c\u5f0f:\u6a2a\u5411\u3001\u7eb5\u5411\u6216\u65b9\u5f62\u56fe\u50cf\u6216\u89c6\u9891\u5e7f\u544a\u683c\u5f0f\u3002<\/p>\n

5\u3001\u7cbe\u51c6\u8861\u91cf\u5e7f\u544a\u6548\u679c<\/p>\n

TikTok\u5e7f\u544a\u7ba1\u7406\u5e73\u53f0\u6570\u636e\u76d1\u63a7\u5de5\u5177:TikTok Pixel\u548c\u7b2c\u4e09\u65b9\u68c0\u6d4b,\u53ef\u4ee5\u5e2e\u52a9\u5e7f\u544a\u4e3b\u67e5\u770b\u6570\u636e\u548c\u5b9a\u5236\u62a5\u8868,\u968f\u65f6\u76d1\u63a7\u5e7f\u544a\u6548\u679c,\u6709\u6548\u8861\u91cf\u8425\u9500\u6548\u76ca\u3002<\/p>\n

TikTok\u5e7f\u544a\u5f62\u5f0f<\/strong><\/p>\n

TikTok\u4f9d\u7167\u4e0d\u540c\u5e7f\u544a\u683c\u5f0f\u63d0\u4f9b\u9488\u5bf9\u6027\u7684\u89e3\u51b3\u65b9\u6848\u3002\u54c1\u724c\u80fd\u591f\u901a\u8fc7\u9009\u62e9\u6b63\u786e\u7684\u5e7f\u544a\u683c\u5f0f,\u6709\u6548\u5730\u5438\u5f15\u76ee\u6807\u7528\u6237\u3002<\/p>\n

1. \u4fe1\u606f\u6d41\u5e7f\u544a : \u5e7f\u544a\u5c06\u4ee5\u5168\u5c4f\u539f\u751f\u89c6\u9891\u5f62\u5f0f\u663e\u793a\u5728\u201d\u4e3a\u60a8\u63a8\u8350\u201d\u7684\u65b0\u95fb\u4fe1\u606f\u6d41\u9875\u9762,\u540c\u65f6\u5141\u8bb8\u7528\u6237\u76f4\u63a5\u4e92\u52a8,\u9009\u62e9\u559c\u6b22\u3001\u8bc4\u8bba\u6216\u5206\u4eab\u7b49\u529f\u80fd\u3002<\/p>\n

2. \u54c1\u724c\u63a5\u7ba1\u5e7f\u544a:\u5b83\u5c06\u5728\u7528\u6237\u767b\u5f55TikTok\u65f6\u4ee5\u5168\u5c4f\u5e7f\u544a\u65b9\u5f0f (GIF\/\u56fe\u50cf\/\u89c6\u9891) \u5f39\u51fa\u3002\u5f53\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u753b\u9762,\u4fbf\u4f1a\u8df3\u8f6c\u81f3\u54c1\u724c\u7f51\u7ad9\u3002<\/p>\n

3. \u5f00\u5c4f\u5e7f\u544a:\u8fd9\u662f\u4ee5\u54c1\u724c\u63a5\u7ba1\u4e3a\u57fa\u7840\u7684\u65b0\u578b\u6001\u5e7f\u544a\u683c\u5f0f\u3002\u4e3b\u8981\u533a\u522b\u5728\u4e8e\u5f00\u5c4f\u5e7f\u544a\u4f1a\u5728\u7528\u6237\u8bbf\u95eeTikTok\u65f6\u663e\u793a\u4e3a\u7b2c\u4e00\u5219\u5e16\u5b50,\u800c\u4e0d\u662f\u4ee5\u5168\u5c4f\u5e7f\u544a\u65b9\u5f0f\u5f39\u51fa\u3002<\/p>\n

4. \u54c1\u724c\u6807\u7b7e\u6311\u6218:\u66ff\u60a8\u7684\u54c1\u724c\u53d1\u8d77\u6807\u7b7e\u6311\u6218,\u5e7f\u544a\u5c06\u663e\u793a\u5728\u63a2\u7d22\u9875\u9762\u4e0a,\u9f13\u52b1\u7528\u6237\u521b\u4f5c\u5177\u6709\u54c1\u724c\u4e3b\u9898\u7684\u6311\u6218\u5185\u5bb9\u3002<\/p>\n

5. \u54c1\u724c\u6548\u679c:\u5e7f\u544a\u5c06\u4ee5\u54c1\u724c\u8d34\u7eb8\u3001AR\u6ee4\u955c\u6216\u7279\u6548\u5f62\u5f0f\u51fa\u73b0,\u8ba9\u7528\u6237\u5728\u521b\u4f5c\u89c6\u9891\u65f6\u5957\u7528\u3002<\/p>\n

TikTok\u7684\u5e7f\u544a\u8d39\u7528\u662f\u591a\u5c11?<\/strong><\/p>\n

\u60a8\u53ef\u4ee5\u6839\u636e\u5e7f\u544a\u76ee\u6807\u9009\u62e9\u4ee5\u4e0b\u56db\u79cd\u51fa\u4ef7\u65b9\u6cd5:<\/p>\n

\u2022 CPC (\u6bcf\u6b21\u70b9\u51fb\u6210\u672c):\u6309\u70b9\u51fb\u6570\u6536\u8d39\u3002TikTok\u7cfb\u7edf\u4f1a\u5c06\u60a8\u7684\u5e7f\u544a\u6295\u653e\u7ed9\u6700\u6709\u53ef\u80fd\u70b9\u51fb\u7684\u7528\u6237,\u8d39\u7528\u4f1a\u76f8\u8fd1\u4e8e\u60a8\u7684\u51fa\u4ef7\u3002<\/p>\n

\u2022 oCPC (\u4ee5\u8f6c\u6362\u4e3a\u76ee\u6807\u7684\u70b9\u51fb\u51fa\u4ef7):\u4e3a\u5e26\u6765\u8f6c\u6362\u7684\u70b9\u51fb\u4ed8\u8d39 (\u4f8b\u5982\u7f51\u7ad9\u8bbf\u95ee\u3001\u5e94\u7528\u7a0b\u5f0f\u4e0b\u8f7d\u3001\u6ce8\u518c\u7b49\u8f6c\u6362\u884c\u4e3a)\u3002TikTok\u7cfb\u7edf\u4f1a\u5c06\u60a8\u7684\u5e7f\u544a\u6295\u653e\u7ed9\u66f4\u6709\u53ef\u80fd\u91c7\u53d6\u884c\u52a8\u7684\u7528\u6237,\u800c\u8d39\u7528\u5c06\u76f8\u8fd1\u4e8e\u60a8\u7684\u51fa\u4ef7\u3002<\/p>\n

\u2022 CPV (\u6bcf\u6b21\u89c2\u770b\u8d39\u7528):\u4ee51000\u4e2a\u89c6\u9891\u89c2\u770b\u6b21\u6570\u4ed8\u8d39 (2\u79d2 \/ 6\u79d2\u89c2\u770b\u6b21\u6570)\u3002TikTok\u7cfb\u7edf\u5c06\u4f18\u5316\u60a8\u7684\u5e7f\u544a\u4ee5\u83b7\u53d6\u6700\u591a\u7684\u89c2\u770b\u6b21\u6570\u3002<\/p>\n

\u2022 CPM (\u6bcf\u5343\u6b21\u66dd\u5149\u8d39\u7528):\u4ee51000\u6b21\u66dd\u5149\u4ed8\u8d39\u3002TikTok\u7cfb\u7edf\u5c06\u4f18\u5316\u60a8\u7684\u5e7f\u544a\u66dd\u5149\u7387\u548c\u8986\u76d6\u7387\u3002<\/p>\n

TikTok\u5e7f\u544a\u63d0\u4f9b\u4e24\u79cd\u9884\u7b97\u9009\u9879:\u6bcf\u65e5\u9884\u7b97\u6216\u603b\u9884\u7b97,\u60a8\u53ef\u4ee5\u5728\u6574\u4e2a\u5e7f\u544a\u671f\u95f4\u968f\u65f6\u66f4\u6539\u9884\u7b97,\u5e7f\u544a\u6d3b\u52a8\u6700\u4f4e\u9884\u7b97\u81f3\u5c11\u4e3a500\u7f8e\u5143,\u800c\u5e7f\u544a\u7ec4\u522b\u7684\u6700\u4f4e\u9884\u7b97\u5219\u4e3a50\u7f8e\u5143\u3002<\/p>\n

\u6295\u653eTikTok\u5e7f\u544a\u7684\u5c0f\u79d8\u8bc0<\/strong><\/p>\n

1. \u9501\u5b9a\u6b63\u786e\u7684\u76ee\u6807\u5b9a\u4f4d<\/p>\n

TikTok\u63d0\u4f9b\u591a\u79cd\u5b9a\u4f4d\u9009\u9879,\u53ef\u8ba9\u54c1\u724c\u7cbe\u786e\u5730\u8986\u76d6\u76ee\u6807\u53d7\u4f17<\/p>\n

2. \u5185\u5bb9\u6307\u5bfc\u2013\u6709\u8da3\u3001\u5bcc\u6709\u521b\u610f\u548c\u5b9e\u9a8c\u6027<\/p>\n

TikTok\u662f\u4e00\u4e2a\u5145\u6ee1\u70ed\u60c5\u4e14\u5f3a\u8c03\u521b\u9020\u529b\u548c\u4e92\u52a8\u6027\u7684\u5e73\u53f0\u3002\u4e0e\u5176\u4ed6\u5e73\u53f0\u4e0d\u540c,TikTok\u5e76\u4e0d\u9002\u5408\u6b63\u5f0f\u7684\u5546\u4e1a\u5e7f\u544a\u3002\u54c1\u724c\u5e7f\u544a\u5e94\u878d\u5408TikTok\u5e73\u53f0\u7684\u6027\u8d28\u53ca\u6587\u5316\u6f6e\u6d41,\u786e\u4fdd\u5176\u5177\u6709\u5438\u5f15\u529b\u548c\u771f\u5b9e\u6027\u3002<\/p>\n

\u610f\u89c1\u9886\u8896\u4e0e\u5185\u5bb9\u7b56\u7565\u7684\u4e92\u76f8\u642d\u914d\u5408\u4f5c,\u662f\u8ba9\u54c1\u724c\u5e7f\u544a\u5728TikTok\u4e0a\u8fc5\u901f\u6269\u6563\u7684\u53e6\u4e00\u4e2a\u5173\u952e\u70b9\u3002<\/p>\n

3. \u4f7f\u7528\u6b63\u786e\u7684TikTok\u4e3b\u9898\u6807\u7b7e<\/p>\n

\u4e3b\u9898\u6807\u7b7e\u662f\u5f71\u54cdTikTok\u6f14\u7b97\u6cd5\u7684\u56e0\u7d20\u4e4b\u4e00,\u5b83\u80fd\u5e2e\u52a9\u60a8\u7684\u89c6\u9891\u66f4\u6709\u8bb0\u5fc6\u70b9\u3002\u540c\u65f6\u6269\u5927\u89e6\u53ca\u8303\u56f4,\u56e0\u6b64\u8bf7\u786e\u4fdd\u5728\u60a8\u7684\u5e16\u5b50\u4e0a\u4f7f\u7528\u4e0e\u5e7f\u544a\u7d20\u6750\u76f8\u5173\u7684\u4e3b\u9898\u6807\u7b7e\u3002\u6b64\u5916,\u70ed\u95e8\u6807\u7b7e\u4e5f\u80fd\u5438\u5f15\u5927\u91cf\u7528\u6237\u8bbf\u95ee\u60a8\u7684\u5185\u5bb9\u3002<\/p>\n

\u6709\u8fd9\u4e48\u597d\u7684\u5e73\u53f0\uff0c\u4f1a\u6295\u653e\u5e7f\u544a\u662f\u5f88\u91cd\u8981\u7684\uff0c\u6240\u4ee5\u5927\u5bb6\u5bf9\u4e8e\u8fd9\u65b9\u9762\u6709\u4ec0\u4e48\u4e0d\u6e05\u695a\u7684\uff0c\u53ef\u4ee5\u591a\u53c2\u8003\u4ee5\u4e0a\u7684\u6295\u653e\u5e7f\u544a\u6280\u5de7\uff0c\u51cf\u5c11\u4f60\u8d70\u5f2f\u8def\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u5e7f\u544a\u7684\u5f71\u54cd\u529b\u4e00\u76f4\u662f\u6700\u5927\u7684\uff0c\u4f20\u64ad\u7684\u6548\u7387\u548c\u6548\u679c\u4e5f\u662f\u6700\u597d\u7684\u3002\u56e0\u6b64\u4e0d\u7ba1\u5728\u4ec0\u4e48\u5a92\u4ecb\u4e0a\uff0c\u5e7f\u544a\u7684\u8fd0\u7528\u90fd\u662f\u975e\u5e38\u91cd\u8981\u7684\uff0c\u6240\u4ee5\u5728\u6d41\u91cf\u591a\u7684\u5e73\u53f0\u4e0a\u66f4\u9700\u8981\u79ef\u6781\u7684\u6295\u653e\u81ea\u5df1\u7684\u5e7f\u544a\u4e86\u3002\u90a3\u4e48tiktok\u6295\u653e\u5e7f\u544a\u9700\u8981\u6ce8\u610f\u4e9b\u4ec0\u4e48\u5462\uff0c\u4e0b\u9762\u5c0f\u7f16\u5c31\u6765\u8ddf\u5927\u5bb6\u8bb2\u4e00\u8bb2tiktok\u5e7f\u544a\u9700\u8981\u6295…<\/p>\n","protected":false},"author":72,"featured_media":14599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9194],"tags":[1981],"topic":[],"class_list":["post-14714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktokxs","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/14714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/comments?post=14714"}],"version-history":[{"count":0,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/14714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media\/14599"}],"wp:attachment":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media?parent=14714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/categories?post=14714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/tags?post=14714"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/topic?post=14714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}