{"id":1527,"date":"2022-03-21T08:48:56","date_gmt":"2022-03-21T00:48:56","guid":{"rendered":"https:\/\/www.073980.com\/?p=1527"},"modified":"2022-03-21T08:48:56","modified_gmt":"2022-03-21T00:48:56","slug":"tiktok%e7%9b%b4%e6%92%ad%e9%97%b4%e7%9a%84%e6%95%b0%e6%8d%ae%e5%88%86%e6%9e%90%e6%80%9d%e8%b7%af%e4%b8%8e%e6%96%b9%e6%b3%95%ef%bc%88%e4%b8%80%ef%bc%89","status":"publish","type":"post","link":"https:\/\/www.073980.com\/1527.htm","title":{"rendered":"TikTok\u76f4\u64ad\u95f4\u7684\u6570\u636e\u5206\u6790\u601d\u8def\u4e0e\u65b9\u6cd5\uff08\u4e00\uff09"},"content":{"rendered":"

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TikTok\u76f4\u64ad\u9664\u4e86\u8d5a\u94b1\uff0c\u4e5f\u4f1a\u65f6\u5e38\u9047\u5230\u4e00\u4e9b\u6709\u610f\u601d<\/strong> \u7684\u4e8b\u60c5\u3002<\/p>\n

\u4e00\u4f4d\u8239\u5458\u5728\u76f4\u64ad\u7684\u65f6\u5019\u9047\u5230\u4e86\u5c0f\u5bcc\u5a46\u8981\u5305\u517b\u4ed6\uff0c\u770b\u6765\u989c\u503c\u771f\u7684\u53ef\u4ee5\u5f53\u996d\u5403\u3002\u6211\u5f53\u573a\u5c31\u5efa\u8bae\u4ed6\u201c\u4e0b100\u5355\u5c31\u540c\u610f<\/strong> \u201d\u3002<\/p>\n

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\u6309\u7167\u8bfe\u7a0b\u8868\uff0c\u53c8\u5230\u4e86\u5411\u8239\u5458\u4eec\u4f20\u6388\u5fc3\u6cd5\u7684\u65f6\u5019\u4e86\u3002\u4eca\u5929\u7ed9\u8239\u5458\u4eec\u8bb2\u89e3TikTok\u76f4\u64ad\u95f4\u7684\u6570\u636e\u5206\u6790\u4e0e\u4f18\u5316\u601d\u8def<\/strong> \u3002<\/p>\n

\"\u56fe\u7247\"<\/center>\u5176\u5b9eTikTok\u76f4\u64ad\u95f4\u7684\u6570\u636e\u6307\u6807\u86ee\u591a\u7684\uff0c\u5927\u90e8\u5206\u6307\u6807\u7cfb\u7edf\u4e0a\u4e5f\u7ed9\u4e86\u89e3\u91ca\uff1a<\/p>\n

\u6210\u4ea4\u4ef6\u6570(Unit Sales)\uff1a\u76f4\u64ad\u95f4\u7d2f\u8ba1\u5356\u51fa\u7684\u5546\u54c1\u4ef6\u6570<\/p>\n

\u89c2\u770b-\u5546\u54c1\u70b9\u51fb\u7387(CTR)\uff1a\u70b9\u51fb\u7387\uff0c\u5546\u54c1\u70b9\u51fbpv \/ \u76f4\u64ad\u95f4\u7684\u7528\u6237\u89c2\u770b\u6b21\u6570<\/p>\n

\u70b9\u51fb-\u6210\u4ea4\u8f6c\u5316\u7387(C_O)\uff1a\u70b9\u51fb\u6210\u4ea4\u8f6c\u5316\u7387\uff0c\u652f\u4ed8\u7684sku\u8ba2\u5355\u6570 \/ \u7d2f\u8ba1\u5546\u54c1\u70b9\u51fbpv<\/p>\n

\u5343\u6b21\u89c2\u770b\u6210\u4ea4\u91d1\u989d(GPM)\uff1a\u5343\u6b21\u89c2\u770b\u6210\u4ea4\u91d1\u989d\uff0c (GMV \/ \u76f4\u64ad\u95f4\u7528\u6237\u89c2\u770b\u6b21\u6570) *1000<\/p>\n

\u6210\u4ea4\u7528\u6237\u6570(Buyers)\uff1a\u76f4\u64ad\u95f4\u652f\u4ed8\u7684\u53bb\u91cd\u7528\u6237\u6570\uff0c\u5305\u542b\u9000\u6b3e<\/p>\n

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\u89c2\u770b\u4eba\u6b21(Views)\uff1a\u76f4\u64ad\u95f4\u7d2f\u8ba1\u7684\u89c2\u770b\u4eba\u6b21<\/p>\n

\u6700\u9ad8\u5728\u7ebf\u4eba\u6570(PCU)\uff1a\u76f4\u64ad\u95f4\u6700\u9ad8\u540c\u65f6\u5728\u7ebf\u7684\u7528\u6237\u6570<\/p>\n

\u4eba\u5747\u89c2\u770b\u65f6\u957f(Avg. Viewing Duration)\uff1a\u7528\u6237\u89c2\u770b\u76f4\u64ad\u603b\u65f6\u957f\/\u76f4\u64ad\u95f4\u53bb\u91cd\u89c2\u770b\u4eba\u6570<\/p>\n

\u521b\u5efa\u8ba2\u5355\u6570(Orders Created)\uff1a\u76f4\u64ad\u95f4\u7528\u6237\u521b\u5efa\u7684sku\u8ba2\u5355\u6570<\/p>\n

\u652f\u4ed8\u8ba2\u5355\u6570(Orders Paid)\uff1a\u76f4\u64ad\u95f4\u7528\u6237\u5b8c\u6210\u652f\u4ed8\u7684sku\u8ba2\u5355\u6570<\/p>\n

\u5206\u4eab\u6b21\u6570(Shares)\uff1a\u7528\u6237\u7d2f\u8ba1\u5206\u4eab\u672c\u573a\u76f4\u64ad\u6b21\u6570<\/p>\n

\u8bc4\u8bba\u6b21\u6570(Comments)\uff1a\u76f4\u64ad\u95f4\u7528\u6237\u7d2f\u8ba1\u7684\u8bc4\u8bba\u6b21\u6570<\/p>\n

\u5546\u54c1\u66dd\u5149\u6b21\u6570(Product Impressions)\uff1a\u76f4\u64ad\u95f4\u5546\u54c1\u7684\u66dd\u5149\u6b21\u6570\uff0c\u5305\u62ec\u5546\u54c1\u5217\u8868\u548c\u5546\u54c1\u8bb2\u89e3\u5361\u5546\u54c1<\/p>\n

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\u589e\u7c89\u4e1d\u6570(New Followers)\uff1a\u70b9\u51fb\u5173\u6ce8\u4e3b\u64ad\u7684\u7528\u6237\u6570\uff0c\u4e0d\u53bb\u91cd<\/p>\n

\u6210\u4ea4\u5bc6\u5ea6\uff1a\u5e73\u5747\u6210\u4ea4\u6bcf\u4e00\u5355\u6240\u82b1\u8d39\u7684\u65f6\u95f4\uff0c\u76f4\u64ad\u603b\u65f6\u957f(\u5206\u949fMin)\/\u6210\u4ea4\u4ef6\u6570<\/p>\n

\u8bc4\u8bba\u4e92\u52a8\u7387\uff1a\u8bc4\u8bba\u6b21\u6570\/\u89c2\u770b\u4eba\u6b21<\/p>\n

\u4f46\u662f\u771f\u6b63\u6709\u53c2\u8003\u610f\u4e49\u7684\u6307\u6807\u5e76\u4e0d\u591a\uff0c\u7ecf\u8fc7\u6211\u4eec\u4e0d\u65ad\u7684\u5f52\u7eb3\uff0c\u4e3b\u8981\u63d0\u70bc\u51fa\u6765\u4e86\u4ee5\u4e0b3\u4e2a<\/strong> \u5728\u5f53\u4e0b\u9636\u6bb5\u6700\u6709\u4ef7\u503c<\/strong> \u7684\u6307\u6807\uff1a<\/p>\n

1.\u89c2\u770b-\u5546\u54c1\u70b9\u51fb\u7387(CTR)<\/strong><\/p>\n

2.\u70b9\u51fb-\u6210\u4ea4\u8f6c\u5316\u7387(C_O)<\/strong><\/p>\n

3.\u6210\u4ea4\u5bc6\u5ea6<\/strong><\/p>\n

\u9488\u5bf9\u8fd9\u4e09\u4e2a\u6307\u6807\uff0c\u7ed9\u5927\u5bb6\u5206\u4eab\u4e00\u4e0b\u6211\u4eec\u6d4b\u8bd5\u7684\u8f83\u4e3a\u5408\u7406\u7684\u533a\u95f4\u503c\uff1a<\/p>\n

\u5173\u4e8e\u89c2\u770b-\u5546\u54c1\u70b9\u51fb\u7387(CTR)<\/strong> \uff1a<\/p>\n

\u5728\u6765\u81ea\u4e8e\u82f1\u56fd(GB)\u7684\u6d41\u91cf\u536080%\u4ee5\u4e0a\u7684\u60c5\u51b5\u4e0b\uff0c\u7a33\u5b9a\u572830-40%<\/strong> \u6700\u4f18\uff0c\u4e0d\u5b9c\u592a\u4f4e\u4e5f\u4e0d\u5b9c\u592a\u9ad8\uff0c\u592a\u4f4e\u4f1a\u5bfc\u81f4\u8f6c\u5316\u80fd\u529b\u4e0b\u964d\uff0c\u592a\u9ad8\u4f1a\u4ea7\u751f\u65e0\u6548\u70b9\u51fb\u3002<\/p>\n

\u53e6\u5916\uff0c\u5982\u679c\u82f1\u56fd\u6d41\u91cf\u8f83\u4f4e\uff0c\u53ea\u8981(\u5546\u54c1\u70b9\u51fb\u7387\/\u82f1\u56fd\u6d41\u91cf\u5360\u6bd4)\u7684\u7ed3\u679c\u572830-40%\u5373\u53ef\uff0c\u4f8b\u5982\u70b9\u51fb\u7387\u53ea\u67095%\uff0c\u4f46\u662f\u82f1\u56fd\u7684\u6d41\u91cf\u53ea\u670915%\uff0c\u90a3\u4e48\u6b64\u65f65\/15=33.3%\uff0c\u8bc1\u660e\u70b9\u51fb\u7387\u662f\u53ef\u4ee5\u63a5\u53d7\u7684\u3002<\/p>\n

\u5173\u4e8e\u70b9\u51fb\u6210\u4ea4\u8f6c\u5316\u7387(C_O)\uff1a<\/strong><\/p>\n

\u5982\u679c\u662f3-10\u82f1\u9551\u4f4e\u5ba2\u5355\uff0c\u8f6c\u5316\u7387\u57288%\u4ee5\u4e0a\u8f83\u4e3a\u5408\u7406;\u5982\u679c\u662f10\u4ee5\u4e0a\u9ad8\u5ba2\u5355\uff0c\u8f6c\u5316\u73872%\u4ee5\u4e0a\u8f83\u4e3a\u5408\u7406\u3002<\/p>\n

\u5173\u4e8e\u6210\u4ea4\u5bc6\u5ea6\uff08\u65f6\u95f4\/\u6210\u4ea4\u4ef6\u6570\uff09\u5224\u5b9a\u6807\u51c6\uff1a<\/strong><\/p>\n

1.\u5ba2\u5355\u4ef7\u4e3a3-5\u7684\u4f4e\u5ba2\u5355\u76f4\u64ad\u95f4\u5c0f\u4e8e1\u4e3a\u7206\u6b3e\u76f4\u64ad\u95f4\uff0c1-2\u4e3a\u4f18\u79c0\u76f4\u64ad\u95f4\uff0c2-3\u666e\u901a\u76f4\u64ad\u95f4\uff0c3-5\u8f83\u5f31\u76f4\u64ad\u95f4\uff0c5\u4ee5\u4e0a\u9700\u8981\u91cd\u70b9\u4f18\u5316<\/p>\n

2.\u5ba2\u5355\u4ef7\u4e3a5-20\u7684\u4e2d\u9ad8\u5ba2\u5355\u76f4\u64ad\u95f4\u5c0f\u4e8e1.5\u4e3a\u7206\u6b3e\u76f4\u64ad\u95f4\uff0c1.5-3\u4e3a\u4f18\u79c0\u76f4\u64ad\u95f4\uff0c3-8\u666e\u901a\u76f4\u64ad\u95f4\uff0c8-15\u8f83\u5f31\u76f4\u64ad\u95f4\uff0c15\u4ee5\u4e0a\u9700\u8981\u91cd\u70b9\u4f18\u5316\u3002<\/p>\n

\u5c0f\u4f19\u4f34\u4eec\u53ef\u4ee5\u6839\u636e\u4ee5\u4e0a\u6307\u6807\u6765\u5224\u65ad\u81ea\u5df1\u76f4\u64ad\u95f4\u7684\u6570\u636e\u60c5\u51b5\uff0c\u540c\u65f6\u505a\u51fa\u76f8\u5e94\u7684\u4f18\u5316\u52a8\u4f5c\u3002<\/p>\n

PS\uff1a\u4ee5\u4e0a\u6570\u636e\u8bc4\u5224\u6807\u51c6\u4ec5\u4f9b\u53c2\u8003\uff0c\u540c\u65f6\u4e5f\u5177\u6709\u4e00\u5b9a\u7684\u65f6\u6548\u6027\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u8239\u5458\u4eec\u9010\u6e10\u8fdb\u5165\u72b6\u6001\uff0c\u7fa4\u91cc\u4e5f\u9891\u9891\u62a5\u559c\u3002 \u3000\u3000\u8fd8\u6709\u4e00\u4f4d\u5c0f\u4f19\u4f34\u5355\u573a\uff083\u5c0f\u65f6\uff09\u7a81\u7834\u4e86100\u82f1\u9551 \u3002 \u3000\u3000\u606d\u559c@\u8f66 \u521b\u9020\u4e86\u65b0\u7684\u661f\u8fb0\u53f7GMV\u7eaa\u5f55\uff0c\u603b\u91d1\u989d252\u82f1\u9551 \uff0c\u671f\u5f85@\u8f66 \u518d\u63a5\u518d\u5389\uff0c\u518d\u521b\u65b0\u9ad8\uff0c\u4e5f\u671f\u5f85\u5176\u4ed6\u8239\u5458\u594b\u8d77\u76f4\u8ffd\uff0c\u65e9\u65e5\u6253\u7834\u8fd9\u4e00\u7eaa\u5f55\u3002 TikTok…<\/p>\n","protected":false},"author":1,"featured_media":1528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4911],"tags":[155,45,156],"topic":[],"class_list":["post-1527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktokjx","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/1527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/comments?post=1527"}],"version-history":[{"count":0,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/1527\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media\/1528"}],"wp:attachment":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media?parent=1527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/categories?post=1527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/tags?post=1527"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/topic?post=1527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}