{"id":15594,"date":"2022-08-30T12:06:06","date_gmt":"2022-08-30T04:06:06","guid":{"rendered":"https:\/\/www.073980.com\/?p=15594"},"modified":"2022-08-30T12:06:06","modified_gmt":"2022-08-30T04:06:06","slug":"tiktok%e6%8a%95%e5%b9%bf%e5%91%8a%e5%93%aa%e4%b8%aa%e5%9c%b0%e6%96%b9%e5%a5%bd%ef%bc%8c%e5%88%a9%e7%94%a8tiktok%e6%8e%a8%e5%b9%bf%e6%9c%80%e5%bc%ba%e6%94%bb%e7%95%a5","status":"publish","type":"post","link":"https:\/\/www.073980.com\/15594.htm","title":{"rendered":"Tiktok\u6295\u5e7f\u544a\u54ea\u4e2a\u5730\u65b9\u597d\uff0c\u5229\u7528Tiktok\u63a8\u5e7f\u6700\u5f3a\u653b\u7565"},"content":{"rendered":"

\u76f8\u4fe1\u5927\u5bb6\u90fd\u77e5\u9053\uff0ctiktok\u4f5c\u4e3a\u73b0\u4eca\u5168\u7403\u6700\u70ed\u95e8\u7684\u77ed\u89c6\u9891\u5e73\u53f0\u4e4b\u4e00\uff0c\u56e0\u6b64\u5c31\u6709\u5f88\u591a\u7684\u6d41\u91cf\u548c\u4eba\u7fa4\u3002\u8fd9\u662f\u4e00\u4e2a\u63a8\u5e7f\u4ea7\u54c1\u975e\u5e38\u4e0d\u9519\u7684\u624b\u6bb5\uff0c\u4f46\u662f\u600e\u4e48\u6295\u653e\u5e7f\u544a\u8fdb\u884c\u63a8\u5e7f\u4e5f\u662f\u5f88\u591a\u4eba\u5f88\u82e6\u607c\u7684\u95ee\u9898\uff0c\u90a3\u4e48Tiktok\u6295\u5e7f\u544a\u54ea\u4e2a\u5730\u65b9\u597d\u5462?<\/p>\n

\"d4afdcc4ac8f2334d0076a676439be70\"<\/strong><\/p>\n

Tiktok\u6295\u5e7f\u544a\u54ea\u4e2a\u5730\u65b9\u597d?<\/strong><\/p>\n

1\u3001\u9009\u62e9\u60a8\u7684\u5e7f\u544a\u9009\u9879<\/p>\n

TikTok\u63d0\u4f9b\u4e86\u51e0\u79cd\u4ed8\u8d39\u5e7f\u544a\u9009\u62e9\u3002<\/p>\n

2\u3001\u5b9e\u65f6\u89c6\u9891\u5e7f\u544a\u5b9e\u65f6\u89c6\u9891\u5e7f\u544a<\/p>\n

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3\u3001\u54c1\u724c\u6807\u7b7e\u6311\u6218<\/p>\n

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4\u3001\u54c1\u724c\u63a5\u7ba1<\/p>\n

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5\u3001TopView\u5e7f\u544a<\/p>\n

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6\u3001\u54c1\u724c\u7279\u6548<\/p>\n

\u54c1\u724c\u7279\u6548\u662f\u7528\u6237\u53ef\u4ee5\u6dfb\u52a0\u5230\u81ea\u5df1\u7684\u89c6\u9891\u4e2d\u7684\u81ea\u5b9a\u4e49\u8d34\u7eb8\uff0cAR\u6ee4\u955c\u548c\u955c\u5934\u3002\u5b83\u4eec\u7c7b\u4f3c\u4e8eInstagram\u7684AR\u8fc7\u6ee4\u5668\u3002\u6bcf\u4e2a\u65b0\u7684\u54c1\u724c\u6548\u679c\u90fd\u53ef\u4ee5\u4f7f\u752810\u5929\u3002<\/p>\n

\u7531\u4e8e\u8fd9\u662f\u552f\u4e00\u53ef\u4ee5\u5b8c\u5168\u901a\u8fc7\u81ea\u52a9\u670d\u52a1\u5b8c\u6210\u7684\u89c6\u9891\uff0c\u56e0\u6b64\u6211\u4eec\u5c06\u5f15\u5bfc\u60a8\u5b8c\u6210\u5236\u4f5c\u89c6\u9891\u6e90\u5e7f\u544a\u7684\u8fc7\u7a0b\u3002<\/p>\n

TikTok\u5e7f\u544a\u7684\u8d39\u7528\u662f\u591a\u5c11?<\/strong><\/p>\n

\u9664\u4e86\u6309\u70b9\u51fb\u4ed8\u8d39(PPC)\u7684Feed\u5e7f\u544a\u5916\uff0cTikTok\u5e76\u672a\u6b63\u5f0f\u53d1\u5e03\u5176\u5e7f\u544a\u4ef7\u683c\u3002\u7136\u800c\uff0c\u300a\u5e7f\u544a\u65f6\u4ee3\u300b(Ad Age)\u66fe\u5199\u8fc7\u4e00\u7bc7\u6709\u51732019\u5e74\u6ca5\u9752\u5e73\u53f0\u6cc4\u6f0f\u7684\u62a5\u9053\u3002\u8bf8\u5982\u54c1\u724c\u6807\u7b7e\u6311\u6218\u548c\u54c1\u724c\u6536\u8d2d\u4e4b\u7c7b\u7684\u4ef7\u683c\u4ece5\u4e07\u7f8e\u5143\u523015\u4e07\u7f8e\u5143\u4e0d\u7b49\u3002<\/p>\n

Feed\u5e7f\u544a\u66f4\u6613\u4e8e\u8bbf\u95ee\u3002\u4ed6\u4eec\u53ef\u4ee5\u7ade\u6807\uff0c\u6bcf\u4e2a\u5e7f\u544a\u7cfb\u5217\u7684\u6700\u4f4e\u652f\u51fa\u4e3a50\u7f8e\u5143\uff0c\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u7684\u6700\u4f4e\u652f\u51fa\u4e3a20\u7f8e\u5143\u3002Digiday\u62a5\u9053TikTok\u6bcf\u5343\u6b21\u5c55\u793a\u8d39\u7528\u201c\u4f4e\u81f31\u7f8e\u5143\u201d\uff0c\u800c\u8fd9\u4e2a\u5b9e\u9a8c\u5bfc\u81f4\u4e86$ 0.19\u6bcf\u70b9\u51fb\u6210\u672c(CPC)\u548c\u6bcf$ 1.82\u5343\u6b21\u5370\u8c61\u8d39\u7528\u3002<\/p>\n

\u6295\u653eTikTok\u5e7f\u544a\u7684\u4f18\u52bf<\/strong><\/p>\n

1. \u6709\u6548\u7684\u8986\u76d6\u9762\u548c\u53c2\u4e0e\u5ea6<\/p>\n

\u4f5c\u4e3a2018\u5e74\u5168\u7403\u4e0b\u8f7d\u91cf\u6700\u5927\u7684\u5e94\u7528\u7a0b\u5e8f\u4e4b\u4e00\uff0cTikTok\u5728\u7f8e\u56fd\uff0c\u65e5\u672c, \u97e9\u56fd\u7b49\u6210\u4e3a\u6700\u53d7\u6b22\u8fce\u7684\u5e94\u7528\u7a0b\u5e8f\u4e4b\u4e00\uff0c\u8986\u76d6\u5168\u7403150\u4e2a\u56fd\u5bb6\u548c\u5730\u533a\u3002<\/p>\n

2. \u8de8\u591a\u4e2a\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u6295\u653e<\/p>\n

\u5728TikTok\u5e7f\u544a\u7ba1\u7406\u5e73\u53f0\u4e0a\uff0c\u60a8\u53ef\u4ee5\u8de8\u591a\u4e2a\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u6295\u653e\u3002\u4ece\u5a31\u4e50\u7c7b\u5e73\u53f0\u5230\u5185\u5bb9\u53d1\u73b0\u7c7b\u5e73\u53f0\uff0c\u53ef\u4ee5\u627e\u5230\u9002\u5408\u60a8\u63a8\u5e7f\u5bf9\u8c61\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u53bb\u6295\u653e\u5e7f\u544a\uff0c\u6ee1\u8db3\u591a\u6837\u7684\u5e7f\u544a\u9700\u6c42\u3002<\/p>\n

– \u2022\u76ee\u524d\u53ef\u6295\u653e\u5e7f\u544a\u7684\u5a31\u4e50\u7c7b\u5e73\u53f0\uff1aTikTok,BABE<\/p>\n

– \u2022\u76ee\u524d\u53ef\u6295\u653e\u5e7f\u544a\u7684\u65b0\u95fb\u6216\u5185\u5bb9\u53d1\u73b0\u7c7b\u5e73\u53f0\uff1aTopBuzz\uff0cBuzzVideo\uff0cNewsRepublic<\/p>\n

\u8be6\u7ec6\u60c5\u51b5\u8bf7\u53c2\u9605\uff0cTikTok\u5e7f\u544a\u7ba1\u7406\u5e73\u53f0\u5e7f\u544a\u7248\u4f4d\u3002<\/p>\n

3. \u591a\u79cd\u5e7f\u544a\u521b\u610f\u53ef\u4f9b\u9009\u62e9<\/p>\n

\u5728TikTok\u5e7f\u544a\u7ba1\u7406\u5e73\u53f0\u4e0a\uff0c\u6709\u591a\u79cd\u5e7f\u544a\u521b\u610f\u683c\u5f0f\u548c\u5e7f\u544a\u521b\u610f\u5de5\u5177\u4f9b\u60a8\u9009\u62e9\u3002\u60a8\u53ef\u4ee5\u6839\u636e\u60a8\u7684\u9700\u6c42\u9009\u62e9\u6700\u9002\u5408\u60a8\u63a8\u5e7f\u5bf9\u8c61\u548c\u76ee\u6807\u53d7\u4f17\u7684\u5e7f\u544a\u521b\u610f\u683c\u5f0f;\u76ee\u524d\u6709\u6a2a\u5c4f\u3001\u7ad6\u5c4f\u6216\u6b63\u65b9\u5f62\u7684\u56fe\u7247\u6216\u89c6\u9891\u5e7f\u544a\u683c\u5f0f\u4f9b\u60a8\u9009\u62e9\u3002\u5177\u4f53\u8be6\u60c5\u8bf7\u53c2\u9605\uff0cTikTok \u89c6\u9891\u5e7f\u544a\u683c\u5f0f\u3002<\/p>\n

– \u2022\u4e3a\u4e86\u964d\u4f4e\u60a8\u7684\u89c6\u9891\u5236\u4f5c\u6210\u672c\u5e76\u5e2e\u52a9\u60a8\u5236\u4f5c\u51fa\u7cbe\u7f8e\u7684\u89c6\u9891\u5e7f\u544a\uff0c\u6211\u4eec\u8fd8\u4e3a\u60a8\u63d0\u4f9b\u4e86\u89c6\u9891\u5236\u4f5c\u5de5\u5177\uff0c\u60a8\u53ef\u901a\u8fc7\u4f7f\u7528\u6a21\u7248\uff0c\u5229\u7528\u60a8\u73b0\u6709\u7684\u56fe\u7247\u7d20\u6750\u5236\u4f5c\u89c6\u9891\u5e7f\u544a\u3002\u8be6\u7ec6\u60c5\u51b5\u8bf7\u53c2\u9605\uff0c\u4f7f\u7528\u89c6\u9891\u6a21\u7248\u3002<\/p>\n

– \u2022\u60a8\u4e5f\u53ef\u4ee5\u9009\u62e9\u201c\u7a0b\u5e8f\u5316\u521b\u610f\u201d\uff0c\u8ba9\u7cfb\u7edf\u81ea\u52a8\u5c06\u60a8\u7684\u521b\u610f\u7d20\u6750\u8fdb\u884c\u4f18\u8d28\u7ec4\u5408\u5e76\u62e9\u4f18\u6295\u653e\u3002<\/p>\n

4. \u7cbe\u51c6\u5b9a\u4f4d\u76ee\u6807\u53d7\u4f17<\/p>\n

\u5728TikTok\u5e7f\u544a\u7ba1\u7406\u5e73\u53f0\u4e0a\uff0c\u60a8\u53ef\u901a\u8fc7\u9650\u5b9a\u7528\u6237\u7684\u6027\u522b\u3001\u5e74\u9f84\u3001\u6240\u5728\u7684\u5730\u57df\u3001\u8bed\u8a00\u3001\u5174\u8da3\u5206\u7c7b\u3001\u7f51\u7edc\u60c5\u51b5\u548c\u7cfb\u7edf\u7248\u672c\u53bb\u5b9a\u4e49\u60a8\u7684\u76ee\u6807\u53d7\u4f17\/\u5e7f\u544a\u6295\u653e\u5bf9\u8c61\u3002\u60a8\u4e5f\u53ef\u4ee5\u81ea\u4e3b\u4e0a\u4f20\u53d7\u4f17\u4eba\u7fa4\u5305\u521b\u5efa\u81ea\u5b9a\u4e49\u53d7\u4f17\uff0c\u6216\u4f7f\u7528\u76f8\u4f3c\u53d7\u4f17\u6269\u5c55\u5230\u66f4\u591a\u4e0e\u60a8\u7684\u73b0\u6709\u5ba2\u6237\u76f8\u4f3c\u7684\u3001\u66f4\u6709\u53ef\u80fd\u5bf9\u60a8\u7684\u4e1a\u52a1\u4ea7\u54c1\u611f\u5174\u8da3\u7684\u7528\u6237\u3002<\/p>\n

5. \u8861\u91cf\u5e7f\u544a\u6210\u6548<\/p>\n

\u5bf9\u4e8e\u60a8\u521b\u5efa\u7684\u6bcf\u4e00\u6761\u5e7f\u544a\uff0c\u60a8\u90fd\u53ef\u4ee5\u4f7f\u7528 TikTok \u63d0\u4f9b\u7684\u8861\u91cf\u5de5\u5177\u53bb\u76d1\u6d4b\u60a8\u7684\u5e7f\u544a\u6210\u6548\u3002\u60a8\u53ef\u4ee5\u5728\u60a8\u7684\u5e7f\u544a\u5e73\u53f0\u8d26\u6237\u4e0b\uff0c\u968f\u65f6\u67e5\u770b\u5230\u5e7f\u544a\u6295\u653e\u6548\u679c\u7684\u6570\u636e\u548c\u62a5\u544a\u3002<\/p>\n

tiktok\u8fd9\u4e2a\u5174\u8d77\u7684\u77ed\u89c6\u9891\u793e\u4ea4\u5e73\u53f0\uff0c\u6709\u5f88\u591a\u7684\u7528\u6237\u4f7f\u7528\uff0c\u81ea\u7136\u5c31\u6709\u5f88\u5927\u7684\u6d41\u91cf\uff0c\u6240\u4ee5\u5982\u4f55\u5229\u7528\u597d\u8be5\u5e73\u53f0\u8fdb\u884c\u5e7f\u544a\u6295\u653e\uff0c\u53d8\u73b0\u662f\u5f88\u91cd\u8981\u7684\u3002<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u76f8\u4fe1\u5927\u5bb6\u90fd\u77e5\u9053\uff0ctiktok\u4f5c\u4e3a\u73b0\u4eca\u5168\u7403\u6700\u70ed\u95e8\u7684\u77ed\u89c6\u9891\u5e73\u53f0\u4e4b\u4e00\uff0c\u56e0\u6b64\u5c31\u6709\u5f88\u591a\u7684\u6d41\u91cf\u548c\u4eba\u7fa4\u3002\u8fd9\u662f\u4e00\u4e2a\u63a8\u5e7f\u4ea7\u54c1\u975e\u5e38\u4e0d\u9519\u7684\u624b\u6bb5\uff0c\u4f46\u662f\u600e\u4e48\u6295\u653e\u5e7f\u544a\u8fdb\u884c\u63a8\u5e7f\u4e5f\u662f\u5f88\u591a\u4eba\u5f88\u82e6\u607c\u7684\u95ee\u9898\uff0c\u90a3\u4e48Tiktok\u6295\u5e7f\u544a\u54ea\u4e2a\u5730\u65b9\u597d\u5462? Tiktok\u6295\u5e7f\u544a\u54ea\u4e2a\u5730\u65b9\u597d? …<\/p>\n","protected":false},"author":71,"featured_media":15539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9194],"tags":[2294],"topic":[],"class_list":["post-15594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktokxs","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/15594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/comments?post=15594"}],"version-history":[{"count":0,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/15594\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media\/15539"}],"wp:attachment":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media?parent=15594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/categories?post=15594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/tags?post=15594"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/topic?post=15594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}