{"id":16956,"date":"2022-09-29T11:55:55","date_gmt":"2022-09-29T03:55:55","guid":{"rendered":"https:\/\/www.073980.com\/?p=16956"},"modified":"2022-09-29T11:56:00","modified_gmt":"2022-09-29T03:56:00","slug":"%e5%87%ba%e6%b5%b7%e5%93%81%e7%89%8ctiktok%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%e6%9c%89%e5%93%aa%e4%ba%9b%e6%96%b9%e5%bc%8f%ef%bc%8ctiktok%e5%93%81%e7%89%8c%e4%b8%93%e5%b1%9e%e7%89%b9%e6%95%88","status":"publish","type":"post","link":"https:\/\/www.073980.com\/16956.htm","title":{"rendered":"\u51fa\u6d77\u54c1\u724ctiktok\u5e7f\u544a\u6295\u653e\u6709\u54ea\u4e9b\u65b9\u5f0f\uff0ctiktok\u54c1\u724c\u4e13\u5c5e\u7279\u6548\u5e7f\u544a"},"content":{"rendered":"

tiktok\u76ee\u524d\u5728\u5168\u7403\u6765\u8bf4\u90fd\u662f\u5f88\u70ed\u95e8\u7684\u4e00\u6b3e\u793e\u4ea4\u5a92\u4f53\uff0c\u4e00\u5ea6\u8981\u8d85\u8fc7\u8bb8\u591a\u56fd\u5bb6\u7684\u672c\u571f\u8f6f\u4ef6\u4e86\u3002\u5341\u4e2a\u4eba\u91cc\u9762\u5c31\u6709\u516d\u4e2a\u5728\u5237\u77ed\u89c6\u9891\u4e86\uff0c\u53ef\u89c1\u6d41\u91cf\u662f\u6709\u591a\u5e9e\u5927\uff0c\u6240\u4ee5\u4e0d\u5c11\u7684\u54c1\u724c\u4e5f\u6e10\u6e10\u52a0\u5165\uff0c\u90a3\u4e48\u51fa\u6d77\u54c1\u724ctiktok\u5e7f\u544a\u6295\u653e\u6709\u54ea\u4e9b\u65b9\u5f0f?<\/p>\n

\"\"<\/p>\n

\u51fa\u6d77\u54c1\u724ctiktok\u5e7f\u544a\u6295\u653e\u6709\u54ea\u4e9b\u65b9\u5f0f?<\/strong><\/p>\n

(\u4e00)\u5f00\u5c4f\u5e7f\u544a(\u5373\uff1aBrand Takeover Ads)<\/p>\n

1.\u4ec0\u4e48\u662f\u5f00\u5c4f\u5e7f\u544a?<\/p>\n

\u8fd9\u4e2a\u5e7f\u544a\uff0c\u5c31\u662f\u7528\u6237\u6bcf\u6b21\u6253\u5f00TikTok\uff0c\u5728\u8f6f\u4ef6\u6b63\u5f0f\u542f\u52a8\u7684\u95f4\u9699\u4e2d\uff0c\u4f1a\u8df3\u51fa\u6765\u7684\u4e00\u6bb53\u79d2\u20145\u79d2\u5168\u5c4f\u89c6\u9891\u5e7f\u544a\u3002<\/p>\n

\u9664\u4e86\u5728TikTok\u5f00\u542f\u4e4b\u521d\u6709\u4e00\u4e2a\u5c55\u73b0\u6548\u679c\uff0c\u540c\u65f6\u8fd8\u4f1a\u4ee5\u9759\u6001\u56fe\u7247\u3001GIF \u3001\u89c6\u9891\u7b49\u591a\u79cd\u5f62\u5f0f\u5448\u73b0\u5728\u6211\u4eec\u5fc5\u770b\u7684\u201cFor You\u201d\u63a8\u8350\u9875\u9762\u4e0a\uff0c\u5e76\u5728\u76f8\u5173\u5e7f\u544a\u4e2d\u63d0\u4f9b\u53ef\u8df3\u8f6c\u54c1\u724c\u65b9\u7684\u6807\u7b7eor\u7f51\u7ad9\u94fe\u63a5\u4f4d\u7f6e\uff0c\u4e3a\u54c1\u724c\u65b9\u5f15\u6d41\u3002<\/p>\n

2.\u5efa\u8bae:<\/p>\n

\u5f00\u5c4f\u5e7f\u544a\u662f\u91c7\u53d6\u7684\u72ec\u5bb6\u5e7f\u544a\u6a21\u5f0f\uff0c\u80fd\u6709\u6548\u7684\u4fdd\u8bc1\u5e7f\u544a\u4e3b\u5f53\u5929\u7684\u6d41\u91cf\u4e0d\u88ab\u5206\u6563\uff0c\u6b63\u56e0\u5982\u6b64\uff0c\u76f8\u5f53\u7684\u8d35\uff0c\u5efa\u8bae\u76f8\u5f53\u6709\u9884\u7b97\u7684\u54c1\u724c\u65b9\u7238\u7238\u53ef\u4ee5\u8003\u8651\u8003\u8651\u8fd9\u4e2a~\u5982\u679c\u6bcf\u5929\u6323\u624e\u5728\u76c8\u5229\u7684\u8fb9\u7f18\u7684\u4e2d\u5c0f\u5546\u5bb6\u4eec\uff0c\u54b1\u8fd8\u662f\u53e6\u9009\u5427!<\/p>\n

(\u4e8c)\u8d85\u7ea7\u9996\u4f4d(\u5373\uff1aTopView Ads)<\/p>\n

1.\u4ec0\u4e48\u662f\u8d85\u7ea7\u9996\u4f4d?<\/p>\n

\u4e00\u822c\u5728\u7528\u6237\u6253\u5f00TikTok\u76845\u79d2\u540e\u624d\u4f1a\u51fa\u73b0\uff0c\u53ef\u64ad\u653e\u957f\u8fbe60\u79d2\u7684\u5e7f\u544a\u3002<\/p>\n

2.\u5efa\u8bae\uff1a<\/p>\n

\u53ef\u653e\u7f6e\u7684\u5e7f\u544a\u65f6\u957f\u8f83\u957f\uff0c\u975e\u5e38\u9002\u5408\u54c1\u724c\u65b9\u7528\u6765\u5c55\u73b0\u81ea\u5df1\u7684\u521b\u610f\u5e7f\u544a\uff0c\u8be5\u5e7f\u544a\u4e5f\u53ef\u4ee5\u51fa\u73b0\u5728\u201cFOR YOU\u201d\u4e2d\uff0c\u4f46\u8be5\u5e7f\u544a\u6d88\u8017\u4ecd\u4e0d\u662f\u666e\u901a\u54c1\u724c\u65b9\u53ef\u627f\u53d7\u7684~<\/p>\n

(\u4e09)\u4fe1\u606f\u6d41\u5e7f\u544a(\u5373\uff1aIn-feed Ads)<\/p>\n

1.\u4ec0\u4e48\u662f\u4fe1\u606f\u6d41\u5e7f\u544a?<\/p>\n

\u662fTikTok\u5e7f\u544a\u7cfb\u7edf\u4e2d\u54c1\u724c\u65b9\u4eec\u6700\u949f\u610f\u7684\u9009\u62e9\u4e4b\u4e00!<\/p>\n

\u64c5\u957f\u4f2a\u88c5\u6210\u4ee5\u7c7b\u4f3c\u666e\u901a\u89c6\u9891\u7684\u6a21\u6837\uff0c\u901a\u8fc7\u201cFOR YOU\u201d\u8ba9\u9650\u5b9a\u7684\u7cbe\u51c6\u7528\u6237\u201c\u4e0d\u7ecf\u610f\u95f4\u201d\u5237\u5230\uff0c\u964d\u4f4e\u7528\u6237\u5bf9\u5e7f\u544a\u7684\u6297\u62d2\uff0c\u589e\u52a0\u7528\u6237\u770b\u5b8c\u89c6\u9891\u7684\u53ef\u80fd\u6027!<\/p>\n

2.\u5efa\u8bae\uff1a<\/p>\n

\u4fe1\u606f\u6d41\u5e7f\u544a\u76f8\u6bd4\u8d77\u524d\u4e24\u4e2a\u5e7f\u544a\u5c31\u5c5e\u4e8e\u7269\u7f8e\u4ef7\u5ec9\u7684\u7c7b\u578b\u4e86~\u91cd\u70b9\u662f\u8be5\u5e7f\u544a\u4e0d\u4f46\u53ef\u5728\u201cFOR YOU\u201d\u4e2d\u6295\u653e\uff0c\u8fd8\u53ef\u5728\u5e7f\u544a\u5e95\u90e8\u6dfb\u52a0\u53f7\u53ec\u6027\u7684\u6309\u94ae\u201cSHOP NOW\u201d\uff0c\u5f62\u6210\u975e\u5e38\u660e\u786e\u7684\u5f15\u6d41\u6e20\u9053\uff0c\u5c5e\u4e8e\u4e2d\u5c0f\u54c1\u724c\u65b9\u90fd\u53ef\u8d1f\u62c5\u5f97\u8d77\u7684\u5e7f\u544a\u7c7b\u578b\u3002<\/p>\n

(\u56db)\u54c1\u724c\u6311\u6218\u8d5b(\u5373\uff1aHashtag Challenge)<\/p>\n

1.\u4ec0\u4e48\u662f\u54c1\u724c\u6311\u6218\u8d5b?<\/p>\n

\u54c1\u724c\u6311\u6218\u8d5b\u5c31\u6709\u70b9\u50cf\u6211\u4eec\u7684\u56fd\u5185\u7684\u8fbe\u4eba\u8425\u9500\uff0c\u4e00\u822c\u662f\u54c1\u724c\u65b9\u5148\u627eTikTok\u5934\u90e8or\u8170\u90e8\u8fbe\u4eba\uff0c\u6309\u8981\u6c42\u62cd\u6444\u76f8\u5e94\u7684\u821e\u8e48\u89c6\u9891\u3001\u5e26\u4e0a\u7279\u5b9a\u7684\u54c1\u724c\u6807\u7b7e(Hashtag)\u53d1\u5e03\uff0c\u6380\u8d77\u76f8\u5173\u70ed\u5ea6\u518d\u5438\u5f15\u5176\u4ed6TikTok\u7528\u6237\u53c2\u4e0e\uff0c\u8fbe\u5230\u6269\u5927\u54c1\u724c\u5f71\u54cd\u529b\u7684\u76ee\u7684\u3002<\/p>\n

TikTok\u5b98\u65b9\u8fd8\u7279\u5730\u4e3a\u8fd9\u4e2a\u6311\u6218\u8005\u8bbe\u7f6e\u4e86\u201cDiscover\u201d\u8fd9\u4e2a\u6a21\u5757\uff0c\u5728\u201cDiscover\u201d\u4e2d\u4e5f\u6709\u4e0d\u5c11\u54c1\u724c\u65b9\u9009\u62e9\u7838\u94b1\u63d0\u5347\u70ed\u5ea6\u3002<\/p>\n

2.\u5efa\u8bae\uff1a<\/p>\n

\u6311\u6218\u8d5b\u5efa\u8bae\u8bbe\u7f6e\u7b80\u5355\u5f02\u61c2\u7684\u65b9\u5f0f\uff0c\u53ef\u8054\u5408\u5176\u4ed6\u5e7f\u544a\u7c7b\u578b\u540c\u6b65\u8fdb\u884c\uff0c\u5f62\u6210\u4e92\u52a8\u589e\u52a0\u7206\u706b\u7684\u51e0\u7387\u3002<\/p>\n

(\u4e94)\u54c1\u724c\u6548\u679c\u5e7f\u544a(\u5373\uff1aBranded Effect Ads)<\/p>\n

1.\u4ec0\u4e48\u662f\u54c1\u724c\u6548\u679c\u5e7f\u544a?<\/p>\n

\u5b9a\u5236\u54c1\u724c\u72ec\u7279\u7684AR\u6ee4\u955c\u3001\u8d34\u7eb8\u3001\u54c1\u724c\u6807\u7b7e\u7b49\u7528\u6237\u5e38\u7528\u5185\u5bb9\uff0c\u9f13\u52b1\u7528\u6237\u4f7f\u7528AR\u6ee4\u955c\u3001\u8d34\u7eb8\u4e8e\u89c6\u9891\u4e0a\uff0c\u5982\u679c\u54c1\u724c\u4e13\u5c5e\u7b26\u53f7\u7528\u5f97\u597d\uff0c\u5c31\u76f8\u5f53\u4e8e\u5229\u7528TikTok\u5e9e\u5927\u7684\u7528\u6237\u7fa4\u4f53\u4e3a\u54c1\u724c\u65e0\u5f62\u4e2d\u6253\u4e86\u5e7f\u544a\u3002<\/p>\n

2.\u5efa\u8bae\uff1a<\/p>\n

\u54c1\u724c\u6548\u679c\u5e7f\u544a\u90fd\u6709\u65f6\u95f4\u9650\u5236\uff0c\u4e00\u822c\u90fd\u662f\u914d\u5408\u5176\u4ed6\u5e7f\u544a\u6548\u679c\u4e00\u8d77\u5448\u73b0\uff0c\u4f7f\u7528\u65b9\u5f0f\u4e5f\u975e\u5e38\u7075\u6d3b~\u5bf9\u4e8e\u4ee5\u4e0a\u5185\u5bb9\uff0c\u6709\u4ec0\u4e48\u60f3\u95ee\u7684\uff0c\u70b9\u51fb\u6587\u4e2d\u4efb\u4e00\u94fe\u63a5\u627e\u6211\u4eec\u5c31\u884c!<\/p>\n

tiktok\u54c1\u724c\u63a8\u5e7f\u6210\u529f\u6848\u4f8b<\/strong><\/p>\n

1. \u5f6a\u9a6c<\/p>\n

\u5f6a\u9a6c\u662f\u4e00\u5bb6\u8fd0\u52a8\u670d\u88c5\u516c\u53f8\uff0c\u51e0\u4e4e\u6bcf\u4e2a\u5e16\u5b50\u90fd\u4f1a\u5e26\u4e0a\u5305\u542b\u54c1\u724c\u540d\u79f0\u7684\u6807\u7b7e\uff0c\u5982#PUMAfam\u3001#PUMAfootball\u3002<\/p>\n

\"e25fdfd223f7492fafc5b360014ec6f1\"<\/center>TikTok\u4e0a\u5e26\u6709#PUMAfootball\u7684\u89c6\u9891\u5df2\u7ecf\u79ef\u7d2f\u4e861.59\u4ebf\u6b21\u6d4f\u89c8\u91cf\uff0c\u8457\u540d\u8db3\u7403\u8fd0\u52a8\u5458\u8eab\u7a7f\u5f6a\u9a6c\u7403\u978b\u7684\u56fe\u7247\u3001\u89c6\u9891\u5c06\u8fd9\u4e2a\u8bdd\u9898\u7684\u70ed\u5ea6\u5e26\u706b\uff0c\u53e6\u4e00\u4e2a\u6807\u7b7e\uff0c#PUMAvault\u66f4\u591a\u7684\u662f\u4e0e\u5f6a\u9a6c\u5f80\u5b63\u4ea7\u54c1\uff0c\u4ee5\u53ca\u54c1\u724c\u65b0\u95fb\u76f8\u5173\u3002<\/p>\n

\u6807\u7b7e\u4f7f\u5f6a\u9a6c\u7684\u8425\u9500\u56e2\u961f\u80fd\u591f\u66f4\u597d\u7684\u4e0e\u54c1\u724c\u53d7\u4f17\u8054\u7cfb\uff0c\u4fbf\u4e8e\u7528\u6237\u5feb\u901f\u641c\u7d22\u5230\u54c1\u724c\u76f8\u5173\u7684\u54a8\u8be2\u3002<\/p>\n

\u5f6a\u9a6c\u4e0d\u7f3a\u5e7f\u544a\u9884\u7b97\uff0c\u54c1\u724c\u6807\u7b7e\u5bf9\u4efb\u4f55\u516c\u53f8\u6765\u8bf4\u90fd\u662f\u4e00\u79cd\u6709\u6548\u7684\u7b56\u7565\u3002<\/p>\n

\"0abbcc7eda4e459e899dd588282462ff\"<\/center>2.Chipotle<\/p>\n

Chipotle\u662f\u53e6\u4e00\u4e2a\u901a\u8fc7TikTok\u89e6\u53ca\u76ee\u6807\u7528\u6237\u7684\u54c1\u724c\u3002<\/p>\n

\u4ece\u89c6\u9891\u53d1\u5e03\u5230\u4ea7\u54c1\u53d1\u5e03\uff0cChipotle\u7528\u672a\u7ecf\u96d5\u7422\u7684\u4e2a\u6027\u5e7d\u9ed8\u89e6\u53ca\u7528\u6237\uff0c\u4e00\u4e2a\u4ecb\u7ecdPollo Asado(\u70e4\u9e21)\u7684\u89c6\u9891\u5728\u5927\u7ea6\u4e00\u5468\u5185\u7d2f\u79ef\u4e86420\u4e07\u6b21\u6d4f\u89c8\u3002<\/p>\n

\"292d36cbdb864b0987b4bf1f08e16484\"<\/center>3.Elf Cosmetics<\/p>\n

Elf Cosmetics\u57282020\u5e74\u59d4\u6258\u4ed6\u4eba\u5236\u4f5c\u4e86\u4e00\u9996\u6076\u641eKash Doll\u76842018\u5e74\u70ed\u95e8\u6b4c\u66f2\u201cIce Me Out\u201d\u7684\u201cEyes Lips, Face\u201d\uff0cElf Cosmetics\u5728TikTok\u53d1\u8d77\u4e86\u4e00\u4e2a\u54c1\u724c\u6807\u7b7e\u6311\u6218\uff0c#eyeslipsface\uff0c\u5e76\u4e14\u901a\u8fc7\u53d1\u653e\u4ef7\u503c250\u7f8e\u5143\u7684\u5316\u5986\u54c1\u3001\u62a4\u80a4\u54c1\u7684\u65b9\u5f0f\u9f13\u52b1\u7528\u6237\u53d1\u5e03\u821e\u8e48\u89c6\u9891\u3002\u636e\u62a5\u9053\uff0c\u5e26\u6709#eyeslipsface\u6807\u7b7e\u7684\u89c6\u9891\u8fc4\u4eca\u5df2\u670990\u4ebf\u6b21\u89c2\u770b\u3002<\/p>\n

4.Vineyard Vines<\/p>\n

Vineyard Vines\u662f\u4e00\u5bb6\u7f8e\u56fd\u670d\u88c5&\u914d\u9970\u96f6\u552e\u5546\u3002<\/p>\n

\u4e0b\u56fe\u662fVineyard Vines\u5728TikTok\u7684\u4e00\u4e2a\u5e16\u5b50\uff0c\u662f\u4e00\u4e2a\u7c89\u8272\u9cb8\u9c7c\u5409\u7965\u7269\u5728\u82b1\u56ed\u91cc\u60b2\u4f24\u5730\u8d70\u7740\u7684\u89c6\u9891\uff0c\u6807\u9898\u4e3a\u201c\u8fd9\u662f\u5de5\u4f5c\u5ba4\u88ab\u5c0f\u5c41\u5b69\u80d6\u63cd50\u4e0b\u7684\u6211\u201d\u3002<\/p>\n

\u8fd9\u6bb5\u89c6\u9891\u6293\u4f4f\u70ed\u95e8\u8d8b\u52bf\uff0c\u4f7f\u7528Owl City\u7684\u201cFireflies\u201d\u4f5c\u4e3aBGM\uff0c\u6b4c\u8bcd\u4e2d\u7684\u201c\u6211\u60f3\u79bb\u5f00\u201d\u4e0e\u56fe\u7247\u5f88\u597d\u5f97\u7ed3\u5408\u5728\u4e00\u8d77\uff0c\u6536\u5230\u4e86\u5927\u6279\u7528\u6237\u7684\u70b9\u8d5e\u548c\u5206\u4eab\u3002<\/p>\n

\"e5f7d6b3299246eaa06e3975f4920e60\"<\/center>\u5176\u5b9e\u5bf9\u4e8e\u4e00\u4e2a\u4f01\u4e1a\u6765\u8bf4\uff0c\u60f3\u8981\u53d1\u5c55\u5f97\u8d8a\u6765\u8d8a\u597d\uff0c\u90a3\u4e48\u5c31\u5fc5\u987b\u5c06\u54c1\u724c\u6253\u51fa\u53bb\uff0c\u5373\u4fbf\u4ee5\u524d\u65e9\u5df2\u7ecf\u6709\u70b9\u540d\u58f0\uff0c\u4f46\u662f\u901a\u8fc7tiktok\u5e73\u53f0\u589e\u52a0\u4eba\u6c14\u7b49\u90fd\u662f\u53ef\u884c\u7684\u3002<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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