{"id":20549,"date":"2023-01-21T09:57:22","date_gmt":"2023-01-21T01:57:22","guid":{"rendered":"https:\/\/www.073980.com\/?p=20549"},"modified":"2023-01-11T16:01:21","modified_gmt":"2023-01-11T08:01:21","slug":"tiktok%e5%b9%bf%e5%91%8a%e6%8e%a8%e5%b9%bf%e6%80%8e%e4%b9%88%e8%83%bd%e7%b2%be%e5%87%86%e5%b1%95%e7%8e%b0%ef%bc%9ftiktok%e7%ab%9e%e4%bb%b7%e6%95%88%e6%9e%9c%e6%8c%87%e5%af%bc%e6%89%8b%e5%86%8c","status":"publish","type":"post","link":"https:\/\/www.073980.com\/20549.htm","title":{"rendered":"Tiktok\u5e7f\u544a\u63a8\u5e7f\u600e\u4e48\u80fd\u7cbe\u51c6\u5c55\u73b0\uff1fTikTok\u7ade\u4ef7\u6548\u679c\u6307\u5bfc\u624b\u518c"},"content":{"rendered":"

\u867d\u7136tiktok\u672c\u7701\u5c31\u662f\u4e00\u4e2a\u6709\u5f88\u5927\u6d41\u91cf\u7684\u5e73\u53f0\uff0c\u4f46\u662f\u5bf9\u4e8e\u7528\u6237\u6765\u8bf4\uff0c\u5982\u679c\u60f3\u8981\u5728\u8fd9\u4e2a\u7ade\u4e89\u6bd4\u8f83\u6fc0\u70c8\u7684\u60c5\u51b5\u4e4b\u4e0b\uff0c\u7a33\u7a33\u7684\u5360\u6709\u4e00\u5e2d\u4e4b\u5730\uff0c\u90a3\u4e48\u662f\u9700\u8981\u6280\u5de7\u7684\uff0c\u800c\u57fa\u7840\u5219\u662f\u6e20\u9053\uff0c\u53ef\u4ee5\u8bf4\u63a8\u5e7f\u5219\u662f\u5176\u4e2d\u4e4b\u4e00\uff0c\u5728\u6b64\u4e5f\u662f\u663e\u5f97\u683c\u5916\u91cd\u8981\uff0c\u90a3\u4e48Tiktok\u5e7f\u544a\u63a8\u5e7f\u600e\u4e48\u80fd\u7cbe\u51c6\u5c55\u73b0?<\/p>\n

\"\"<\/p>\n

Tiktok\u5e7f\u544a\u63a8\u5e7f\u600e\u4e48\u80fd\u7cbe\u51c6\u5c55\u73b0?<\/strong><\/p>\n

\u76ee\u524d\uff0c\u4e00\u90e8\u5206\u4e2d\u4e1c\u7535\u5546\u5728TikTok\u7684\u4ea7\u54c1\u6295\u653e\u8f6c\u5316\u6548\u679c\u8f83\u597d\u3002\u4ee5\u4e2d\u4e1c\u5e02\u573a\u4e3a\u4f8b\uff0c\u6574\u4e2a\u5e7f\u544a\u6295\u653e\u8fc7\u7a0b\u5982\u4e0b\uff1a<\/p>\n

\u7b2c1\u6b65\uff0c\u8bbe\u7f6e\u63a8\u5e7f\u94fe\u63a5\uff0c\u51c6\u5907\u963f\u62c9\u4f2f\u8bed\u7684\u7f51\u7ad9\u548c\u89c6\u9891\u3002\u7531\u4e8e\u4e2d\u4e1c\u548c\u5176\u4ed6\u5730\u533a\u4e0d\u540c\uff0c\u963f\u8bed\u662f\u4f17\u591a\u5730\u533a\u7684\u5b98\u65b9\u8bed\u8a00\uff0c\u5373\u4fbf\u89c6\u9891\u4e2d\u4f1a\u6d89\u53ca\u5230\u82f1\u8bed\uff0c\u4e5f\u4e00\u5b9a\u8981\u6709\u963f\u8bed\u8bed\u8a00\u6216\u5b57\u5e55\uff0c\u624d\u80fd\u901a\u8fc7TikTok\u5ba1\u6838\u56e2\u961f\u7684\u5ba1\u6838\u3002<\/p>\n

\u7b2c2\u6b65\uff0c\u51c6\u5907\u597d\u7f51\u7ad9\u548c\u4ea7\u54c1\u6848\u4f8b\u4e4b\u540e\uff0c\u7ed9\u7f51\u7ad9\u5b89\u88c5 pixel( \u7c7b\u4f3c\u4e8eFacebook pixel)\u3002\u5b89\u88c5\u6210\u529f\u540e\uff0c\u5728\u8d26\u6237\u91cc\u8fdb\u884c\u8f6c\u5316\u7387\u7684\u8ddf\u8e2a\u3002<\/p>\n

\u5728\u5e7f\u544a\u6295\u653e\u4e4b\u524d\uff0c\u8981\u786e\u5b9a\u6295\u653e\u76ee\u6807\u3002\u5728TikTok\u540e\u53f0\uff0c\u6709\u591a\u79cd\u63a8\u5e7f\u76ee\u6807\u8bbe\u7f6e\u3002\u6bd4\u5982\u8bbf\u95ee\u91cf\u3001\u8f6c\u5316\u91cf\uff0c\u4ee5\u53ca\u5b89\u88c5\u91cf\uff0c\u4fe1\u606f\u6d41\u5e7f\u544a\u770b\u4e2d\u7684\u66f4\u591a\u662f\u8f6c\u5316\u91cf\u3002<\/p>\n

\u5bf9\u4e8e\u7535\u5546\u6765\u8bf4\uff0c\u4e00\u822c\u6709\u4e24\u79cd\u8ffd\u8e2a\u7ef4\u5ea6\uff0c\u5373\u70b9\u51fb\u7387\u548c\u8d2d\u4e70\u6210\u529f\u7387\u3002\u7528\u6237\u53ef\u6839\u636e\u81ea\u8eab\u5b9e\u9645\u60c5\u51b5\uff0c\u6765\u51b3\u5b9a\u81ea\u8eab\u6700\u7ec8\u8003\u6838\u7684KPI\u662f\u9009\u62e9\u54ea\u79cd\u7ef4\u5ea6\u3002\u800c\u901a\u5e38\u7535\u5546\u90fd\u4ee5\u6700\u7ec8\u6210\u4ea4\u91cf\u4e3a\u8003\u6838\u8f6c\u5316\u7387\u9ad8\u4f4e\u7684\u6807\u51c6\uff0c\u4e5f\u6709\u5c0f\u90e8\u5206\u5ba2\u6237\u4f1a\u4ee5\u70b9\u51fb\u7387\u4e3a\u4e3b\uff0c\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u70b9\u51fb\u51fa\u4ef7\u8d8a\u9ad8\uff0c\u89c6\u9891\u5f97\u5230\u7684\u5c55\u793a\u4ee5\u53ca\u70b9\u51fb\u5c31\u4f1a\u8d8a\u9ad8\uff0c\u4f46\u8fd9\u79cd\u65b9\u5f0f\uff0c\u65e0\u6cd5\u8861\u91cf\u7528\u6237\u8d2d\u4e70\u8f6c\u5316\u3002<\/p>\n

\u7b2c3\u6b65\uff0c\u8bbe\u7f6e\u9884\u7b97\u7b49\u6570\u636e\uff0c\u8fdb\u884c\u5c0f\u89c4\u6a21\u6d4b\u8bd5\u3002\u6bd4\u5982\u5148\u521b\u5efa\u4e00\u4e2a\u5e7f\u544a\u7ec4\uff0c\u5728\u8bbe\u7f6e\u5e7f\u544a\u7ec4\u3001\u9884\u7b97\u3001\u51fa\u4ef7\u6a21\u5f0f\u7b49\u3002\u4ee5\u8d2d\u4e70\u6210\u529f\u4e3a\u8003\u6838\u6807\u51c6\uff0c\u9884\u7b97\u901a\u5e38\u8bbe\u7f6e\u5728100~200\u7f8e\u91d1\uff0cCPA\u4e5f\u4f1a\u6839\u636e\u4e0d\u540c\u5e7f\u544a\u4e3b\u3001\u4e0d\u540c\u884c\u4e1a\u5206\u522b\u8bbe\u5b9a\u3002 \u5173\u952e\u8bcd\u8bbe\u7f6e\uff1a\u4e0e\u5176\u4ed6\u5a92\u4f53\u4e0d\u540c\uff0cTikTok\u540e\u53f0\u662f\u7ed9\u81ea\u5df1\u7684\u540e\u53f0\u201c\u770b\u7684\u201d\u3002\u6bd4\u5982\u5173\u952e\u8bcd\u662f\u978b\u7c7b\uff0c\u90a3\u4e48TikTok\u4f1a\u81ea\u52a8\u628a\u4e00\u90e8\u5206\u7231\u597d\u4e70\u978b\u7684\u7528\u6237\u5206\u914d\u7ed9\u8be5\u8d26\u6237\uff0c\u5173\u952e\u8bcd\u4e00\u822c\u8bbe\u7f6e20\u4e2a\u5de6\u53f3\u3002 \u51fa\u4ef7\u7cfb\u7edf\uff1a\u5206\u6210\u4e24\u7c7b\uff0c\u5206\u522b\u4e3a\u70b9\u51fbcpc\uff0c\u667a\u80fdocpc\u3002\u91c7\u7528\u667a\u80fd\u51fa\u4ef7\u7cfb\u7edf\u7684\u597d\u5904\u662f\uff0c\u5728\u524d\u671f\u53ef\u4ee5\u5e2e\u7528\u6237\u5feb\u901f\u5ea6\u8fc7\u51b7\u542f\u52a8\u9636\u6bb5\u3002\u4e14\u5728\u5e73\u7a33\u671f\uff0c\u4e5f\u53ef\u4ee5\u5e2e\u7528\u6237\u4e0d\u65ad\u8fdb\u884c\u667a\u80fd\u4f18\u5316\u3002<\/p>\n

\u7b2c4\u6b65\uff0c\u5e7f\u544a\u9884\u89c8\u3002\u4e4b\u6240\u4ee5\u8fdb\u884c\u8fd9\u4e00\u9879\uff0c\u662f\u5728\u4e8e\u8981\u68c0\u6d4b\u8f6c\u5316\u7387\uff0c\u5373 pixel\u662f\u5426\u5b89\u88c5\u6210\u529f\uff0c\u53ef\u4ee5\u8ddf\u8e2a\u5230\u8d2d\u4e70\u3002\u5bf9\u4e8e\u670d\u52a1\u5546\u800c\u8a00\uff0c\u5982\u679c\u8fd9\u4e2d\u95f4\u51fa\u4e86\u5dee\u9519\uff0c\u5373\u4f7f\u5728TikTok\u63a8\u5e7f\u4e0a\u4ea7\u751f\u4e86\u8d2d\u4e70\uff0c\u4e5f\u4e0d\u80fd\u8ffd\u8e2a\u5230\uff0c\u5c31\u4f1a\u8feb\u4f7f\u540e\u7eed\u5de5\u4f5c\u6682\u505c\uff0c\u6240\u4ee5\u8fd9\u4e00\u6b65\u5c24\u5176\u91cd\u8981\u3002<\/p>\n

TikTok\u7ade\u4ef7\u6548\u679c\u6307\u5bfc\u624b\u518c<\/strong><\/p>\n

1. \u7ade\u4ef7\u4e0a\u9650Bid Cap<\/p>\n

\u5e7f\u544a\u4e3b\u9700\u8981\u8f93\u5165\u613f\u610f\u7ed9\u51fa\u7684\u6700\u9ad8\u5355\u6b21\u6210\u6548\u8d39\u7528\uff0c\u7cfb\u7edf\u5c06\u81ea\u52a8\u6839\u636e\u8be5\u8d39\u7528\u5bf9\u5e7f\u544a\u6295\u653e\u8fdb\u884c\u4f18\u5316\u3002\u9009\u62e9\u6b64\u7b56\u7565\u53ef\u4ee5\u5c06\u5e73\u5747\u5355\u6b21\u6210\u6548\u8d39\u7528\u63a7\u5236\u5728\u8bbe\u7f6e\u7684\u51fa\u4ef7\u9608\u503c\u4ee5\u4e0b\u3002<\/p>\n

\u652f\u6301\u7684\u63a8\u5e7f\u76ee\u6807\uff1a\u8bbf\u95ee\u91cf\u3001\u8986\u76d6\u4eba\u6570\u3001\u89c6\u9891\u64ad\u653e\u91cf\u3001\u5e94\u7528\u5b89\u88c5\u91cf\u548c\u8f6c\u5316\u91cf<\/p>\n

– \u5f53\u5e7f\u544a\u7ec4\u7684\u4f18\u5316\u76ee\u6807\u8bbe\u7f6e\u4e3a\u70b9\u51fb\u65f6\uff0c\u7ade\u4ef7\u4e0a\u9650\u53ea\u9002\u7528\u4e8e\u5e94\u7528\u5b89\u88c5\u91cf\u76ee\u6807\u3002<\/p>\n

– \u5f53\u4f18\u5316\u76ee\u6807\u8bbe\u7f6e\u4e3a\u70b9\u51fb\u65f6\uff0c\u7ade\u4ef7\u4e0a\u9650\u53ea\u9002\u7528\u4e8e\u8f6c\u5316\u91cf\u76ee\u6807\u3002<\/p>\n

\u652f\u6301\u7684\u8ba1\u8d39\u65b9\u5f0f\uff1aCPC\u3001CPM\u3001CPV<\/p>\n

2. \u63a7\u5236\u6210\u672c\u4e0a\u9650Cost Cap<\/p>\n

\u91c7\u7528\u63a7\u5236\u6210\u672c\u4e0a\u9650\u7684\u7ade\u4ef7\u7b56\u7565\uff0c\u7cfb\u7edf\u63a7\u5236\u5e73\u5747\u5355\u6b21\u6210\u6548\u8d39\u7528\u5c3d\u53ef\u80fd\u7b26\u5408\u5e7f\u544a\u4e3b\u7684\u8bbe\u7f6e\u3002\u56e0\u6b64\uff0c\u5355\u6b21\u6210\u6548\u8d39\u7528\u6709\u65f6\u4f1a\u5728\u7ade\u4ef7\u91d1\u989d\u4e0a\u4e0b\u8303\u56f4\u5185\u6ce2\u52a8\u3002<\/p>\n

\u652f\u6301\u7684\u63a8\u5e7f\u76ee\u6807\uff1a\u5e94\u7528\u5b89\u88c5\u91cf\u3001\u8f6c\u5316\u91cf\u548c\u7ebf\u7d22\u6536\u96c6\u5e7f\u544a<\/p>\n

– \u5f53\u4f18\u5316\u76ee\u6807\u8bbe\u7f6e\u4e3a\u8f6c\u5316\u91cf\u65f6\uff0c\u63a7\u5236\u6210\u672c\u4e0a\u9650\u53ea\u9002\u7528\u4e8e\u8f6c\u5316\u91cf\u63a8\u5e7f\u7cfb\u5217\u3002<\/p>\n

\u652f\u6301\u7684\u8ba1\u8d39\u65b9\u5f0f\uff1aoCPM<\/p>\n

3. \u6700\u4f4e\u6210\u672cLowest Cost<\/p>\n

\u5f53\u91c7\u7528\u6700\u4f4e\u6210\u672c\u7684\u7ade\u4ef7\u7b56\u7565\u65f6\uff0c\u5e7f\u544a\u4e3b\u65e0\u9700\u8f93\u5165\u51fa\u4ef7\uff0c\u7cfb\u7edf\u4f1a\u6839\u636e\u5e7f\u544a\u7ec4\u7684\u9884\u7b97\uff0c\u4ee5\u6700\u4f4e\u7684\u5355\u6b21\u6210\u6548\u8d39\u7528\u751f\u6210\u5c3d\u53ef\u80fd\u591a\u7684\u6210\u6548\u3002\u65e0\u8bba\u7ade\u4ef7\u73af\u5883\u7ade\u4e89\u591a\u4e48\u6fc0\u70c8\uff0c\u6700\u4f4e\u6210\u672c\u7ade\u4ef7\u7b56\u7565\u5728\u4efb\u4f55\u65f6\u5019\u90fd\u53ef\u4ee5\u82b1\u8d39\u9884\u7b97\u3002<\/p>\n

\u6700\u4f4e\u6210\u672c\u7ade\u4ef7\u7b56\u7565\u80fd\u591f\u907f\u514d\u9884\u7b97\u6bcf\u5929\u7684\u6ce2\u52a8\uff0c\u5927\u5e45\u8282\u7701\u4e3a\u4e86\u4f18\u5316\u6548\u679c\u800c\u624b\u52a8\u8c03\u6574\u51fa\u4ef7\u6240\u82b1\u8d39\u7684\u65f6\u95f4\u3002<\/p>\n

\u652f\u6301\u7684\u63a8\u5e7f\u76ee\u6807\uff1a\u8bbf\u95ee\u91cf\u3001\u8986\u76d6\u4eba\u6570\u3001\u89c6\u9891\u64ad\u653e\u91cf\u3001\u5e94\u7528\u5b89\u88c5\u91cf\u3001\u8f6c\u5316\u91cf\u3001\u7ebf\u7d22\u6536\u96c6\u5e7f\u544a\u548c\u76ee\u5f55\u4fc3\u9500<\/p>\n

\u652f\u6301\u7684\u8ba1\u8d39\u65b9\u5f0f\uff1aCPC\u3001CPM\u3001CPV\u3001oCPM<\/p>\n

TikTok\u7ade\u4ef7\u7684\u6e20\u9053<\/strong><\/p>\n

(1)\u5f00\u5c4f\u5e7f\u544a<\/p>\n

\u5f00\u5c4f\u5e7f\u544a\uff0cSplash Ad\uff0c\u4e5f\u88ab\u79f0\u4e3a\u542f\u52a8\u9875\u5e7f\u544a\u3002\u5373\u5728APP\u542f\u52a8\u9875\u4e0a\u5c55\u793a\u9759\u6001\u56fe\u7247\u3001\u52a8\u56fe\u6216\u8005\u89c6\u9891\u6837\u5f0f\u7684\u5e7f\u544a\u7d20\u6750\uff0c\u662f\u4e00\u79cd\u6309\u7167CPT\u5f62\u5f0f\u7684\u5305\u5929\u5e7f\u544a\uff0c\u4ee5\u56fa\u6709\u7684\u5f00\u5c4f\u5f62\u5f0f\u5c55\u793a\u4ea7\u54c1\uff0c\u5c55\u793a\u4ea7\u54c13-5\u79d2\u949f\u66dd\u5149\u3002<\/p>\n

\u5f00\u5c4f\u5e7f\u544a\u6240\u6295\u653e\u7684\u5730\u533a\u6240\u6709\u7528\u6237\uff0c\u6253\u5f00TikTok\u7684\u65f6\u5019\u90fd\u4f1a\u5148\u5c55\u793a3-5\u79d2\u7684\u5e7f\u544a\u65f6\u95f4\uff0c\u5c55\u793a\u5b8c\u6bd5\u540e\u81ea\u52a8\u5173\u95ed\u5e76\u8fdb\u5165APP\u4e3b\u9875\u9762\u3002<\/p>\n

\u8fd9\u79cd\u5e7f\u544a\u6bcf\u5929\u53ea\u6709\u4e00\u4f4d\u5e7f\u544a\u4e3b\uff0c\u9002\u7528\u4e8e\u8ffd\u6c42\u6700\u5927\u5ea6\u66dd\u5149\u7684\u54c1\u724c\uff0c\u4e3a\u539f\u751f\u5e7f\u544a\u7b2c\u4e00\u65f6\u95f4\u6293\u4f4f\u7528\u6237\u773c\u7403\u3002<\/p>\n

(2)\u4fe1\u606f\u6d41\u5e7f\u544a<\/p>\n

\u5373\u7ade\u4ef7\u7c7b\u5e7f\u544a\uff0c\u5176\u5e7f\u544a\u5c55\u73b0\u5f62\u5f0f\u4f1a\u663e\u793a\u5728TikTok\u89c6\u9891\u4fe1\u606f\u6d41\u4e2d\uff0c\u7528\u6237\u53ef\u4ee5\u6839\u636e\u76ee\u6807\u4eba\u7fa4\u7684\u753b\u50cf\u8fdb\u884c\u6295\u653e\uff0c\u53ef\u4ee5\u8bbe\u5b9a\u5173\u952e\u8bcd\uff0c\u6765\u7f29\u5c0f\u6f5c\u5728\u7528\u6237\u7684\u7279\u5f81\u3002\u901a\u5e38\uff0cTikTok\u5e7f\u544a\u89c6\u9891\u4e2d\u7684\u5e7f\u544a\u8bed\u7528\u6765\u5c55\u73b0\u54c1\u724c\u548c\u4ea7\u54c1\uff0c\u6700\u7ec8\u5bfc\u6d41\u5230\u81ea\u5df1\u7f51\u7ad9\u3002<\/p>\n

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(3)\u6311\u6218\u8d5b<\/p>\n

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(4)\u8d34\u7eb8\u5e7f\u544a<\/p>\n

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