{"id":26474,"date":"2023-06-30T13:05:56","date_gmt":"2023-06-30T05:05:56","guid":{"rendered":"https:\/\/www.073980.com\/?p=26474"},"modified":"2023-06-30T13:06:03","modified_gmt":"2023-06-30T05:06:03","slug":"tiktok%e7%9b%b4%e6%92%ad%e5%a4%a7%e5%b1%8f%e5%85%a5%e5%8f%a3%e5%9c%a8%e5%93%aa%e9%87%8c%ef%bc%9ftiktok%e4%bd%bf%e7%94%a8%e7%9b%b4%e6%92%ad%e5%a4%a7%e5%b1%8f%e7%9a%84%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/www.073980.com\/26474.htm","title":{"rendered":"tiktok\u76f4\u64ad\u5927\u5c4f\u5165\u53e3\u5728\u54ea\u91cc\uff1ftiktok\u4f7f\u7528\u76f4\u64ad\u5927\u5c4f\u7684\u6307\u5357"},"content":{"rendered":"\n

TikTok\u7684\u76f4\u64ad\u5927\u5c4f\u662f\u4e00\u6b3e\u975e\u5e38\u91cd\u8981\u7684\u5de5\u5177\uff0c\u8ba9\u54c1\u724c\u5546\u53ef\u4ee5\u5b9e\u65f6\u4e86\u89e3\u81ea\u5df1\u7684\u76f4\u64ad\u8868\u73b0\u548c\u6570\u636e\u6307\u6807\u3002\u4f46\u662f\uff0c\u8bb8\u591a\u4eba\u4e0d\u77e5\u9053\u5982\u4f55\u8fdb\u5165\u76f4\u64ad\u5927\u5c4f\u3002\u90a3\u4e48\uff0cTikTok\u76f4\u64ad\u5927\u5c4f\u5165\u53e3\u5728\u54ea\u91cc\u5462?\u4ee5\u4e0b\u662f\u51e0\u79cd\u627e\u5230\u76f4\u64ad\u5927\u5c4f\u7684\u6b65\u9aa4\uff0c\u6211\u4eec\u4e0b\u9762\u5c31\u6765\u8be6\u7ec6\u770b\u4e00\u4e0b\u5427\u3002<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

TikTok\u76f4\u64ad\u5927\u5c4f\u5165\u53e3\u5728\u54ea\u91cc<\/h2>\n\n\n\n

1.\u5173\u6ce8\u9875\u4e0b\u62c9<\/strong><\/p>\n\n\n\n

\u5728TikTok\u7684\u4e3b\u9875\u4e2d\uff0c\u627e\u5230\u201c\u5173\u6ce8\u201d\u9009\u9879\uff0c\u7136\u540e\u4e0b\u62c9\u9875\u9762\uff0c\u5c31\u53ef\u4ee5\u627e\u5230\u76f4\u64ad\u5927\u5c4f\u5165\u53e3\u4e86\u3002<\/p>\n\n\n\n

2.\u535a\u4e3b\u4e3b\u9875\u53ca\u89c6\u9891\u7684\u5934\u50cf\u56fe\u6807<\/strong><\/p>\n\n\n\n

\u5728\u535a\u4e3b\u4e3b\u9875\u6216\u8005\u89c6\u9891\u9875\u9762\uff0c\u53ef\u4ee5\u627e\u5230\u5934\u50cf\u56fe\u6807\uff0c\u70b9\u51fb\u540e\u5c31\u53ef\u4ee5\u8fdb\u5165\u76f4\u64ad\u5927\u5c4f\u3002<\/p>\n\n\n\n

3.foryou\u4fe1\u606f\u6d41\u63a8\u9001<\/strong><\/p>\n\n\n\n

\u5982\u679c\u4f60\u7684\u8d26\u6237\u5728TikTok\u7684foryou\u4fe1\u606f\u6d41\u4e2d\uff0c\u53ef\u4ee5\u901a\u8fc7\u63a8\u9001\u6d88\u606f\u8fdb\u5165\u76f4\u64ad\u5927\u5c4f\u3002<\/p>\n\n\n\n

4.\u641c\u7d22\u201cLIVE\u201d<\/strong><\/p>\n\n\n\n

\u5728TikTok\u7684\u641c\u7d22\u680f\u4e2d\u8f93\u5165\u201cLIVE\u201d\uff0c\u5c31\u53ef\u4ee5\u627e\u5230\u76f4\u64ad\u5927\u5c4f\u5165\u53e3\u4e86\u3002<\/p>\n\n\n\n

5.foryou\u5de6\u4e0a\u89d2\u7684\u76f4\u64ad\u5e7f\u573a\u6309\u94ae<\/strong><\/p>\n\n\n\n

\u5728foryou\u9875\u9762\u7684\u5de6\u4e0a\u89d2\uff0c\u53ef\u4ee5\u627e\u5230\u76f4\u64ad\u5e7f\u573a\u6309\u94ae\uff0c\u70b9\u51fb\u540e\u5c31\u53ef\u4ee5\u8fdb\u5165\u76f4\u64ad\u5927\u5c4f\u3002<\/p>\n\n\n\n

\u9664\u4e86\u4e0a\u8ff0\u65b9\u6cd5\uff0c\u8fd8\u53ef\u4ee5\u901a\u8fc7\u5176\u4ed6\u9014\u5f84\u8fdb\u5165\u76f4\u64ad\u5927\u5c4f\u3002\u65e0\u8bba\u54ea\u79cd\u65b9\u6cd5\uff0c\u76f4\u64ad\u5927\u5c4f\u90fd\u662f\u54c1\u724c\u5546\u4e86\u89e3\u76f4\u64ad\u8868\u73b0\u548c\u6570\u636e\u6307\u6807\u7684\u91cd\u8981\u9014\u5f84\u3002<\/p>\n\n\n\n

TikTok\u76f4\u76f4\u64ad\u5927\u5c4f\u7684\u4f5c\u7528<\/h2>\n\n\n\n

\u76f4\u64ad\u5927\u5c4f\u662f\u54c1\u724c\u5546\u5b9e\u65f6\u4e86\u89e3\u76f4\u64ad\u8868\u73b0\u548c\u6570\u636e\u6307\u6807\u7684\u91cd\u8981\u5de5\u5177\u3002\u76f4\u64ad\u5927\u5c4f\u7684\u6838\u5fc3\u6570\u636e\u5305\u62ec\u4ee5\u4e0b\u51e0\u4e2a\u90e8\u5206\uff1a<\/p>\n\n\n\n

LIVE basic info<\/strong><\/p>\n\n\n\n

LIVE basic info\u662f\u76f4\u64ad\u5927\u5c4f\u4e2d\u95f4\u6700\u4e0a\u9762\u7684\u90e8\u5206\uff0c\u4e3b\u8981\u5c55\u793a\u76f4\u64ad\u95f4\u7684\u57fa\u7840\u4fe1\u606f\uff0c\u5305\u62ec\u5f00\u64ad\u8fbe\u4eba\u7684\u76f4\u64ad\u4fe1\u606f\u3001\u76f4\u64ad\u72b6\u6001\u3001\u76f4\u64ad\u5f00\u59cb\u65f6\u95f4\u4ee5\u53ca\u76f4\u64ad\u65f6\u957f\u7b49\u3002<\/p>\n\n\n\n

Core indicator<\/strong><\/p>\n\n\n\n

\u6838\u5fc3\u6307\u6807\u5728\u76f4\u64ad\u5927\u5c4f\u7684\u6700\u4e2d\u592e\uff0c\u5305\u62ec\u6210\u4ea4\u91d1\u989d(GMV)\u3001\u6210\u4ea4\u4ef6\u6570(Sales)\u3001\u7d2f\u8ba1\u89c2\u770b\u4eba\u6570(Viewers)\u7b49\u3002\u54c1\u724c\u5546\u53ef\u4ee5\u901a\u8fc7\u8fd9\u4e9b\u6570\u636e\u4e86\u89e3\u76f4\u64ad\u7684\u8868\u73b0\u548c\u6548\u679c\u3002<\/p>\n\n\n\n

Set indicator<\/strong><\/p>\n\n\n\n

\u54c1\u724c\u5546\u53ef\u4ee5\u6839\u636e\u81ea\u5df1\u7684\u9700\u6c42\uff0c\u8bbe\u7f6e\u7b2c\u4e09\u884c\u548c\u7b2c\u56db\u884c\u7684\u6570\u636e\u4fe1\u606f\uff0c\u901a\u8fc7\u70b9\u51fb\u5361\u7247\u53f3\u4e0a\u89d2\u7684\u201c\u914d\u7f6e\u6307\u6807(Set indicator)\u201d\u6309\u94ae\uff0c\u5728\u6307\u6807\u5f39\u7a97\u4e2d\u914d\u7f6e\u65b0\u7684\u9879\u76ee\uff0c\u6bd4\u5982\u70b9\u51fb\u6210\u4ea4\u8f6c\u5316\u7387\u3001\u6700\u9ad8\u5728\u7ebf\u4eba\u6570\u3001\u4eba\u5747\u89c2\u770b\u65f6\u957f\u7b49\u3002<\/p>\n\n\n\n

\u5546\u54c1\u5217\u8868<\/strong><\/p>\n\n\n\n

\u5546\u54c1\u5217\u8868\u5c55\u793a\u672c\u573a\u76f4\u64ad\u95f4\u7684\u5168\u90e8\u5546\u54c1\uff0c\u540c\u65f6\u663e\u793a\u5546\u54c1\u7684\u6765\u6e90\u4fe1\u606f\uff0c\u8ba9\u8fd0\u8425\u4eba\u5458\u5bf9\u5546\u54c1\u7684\u6570\u636e\u4e86\u5982\u6307\u638c\u3002<\/p>\n\n\n\n

\u6307\u6807\u6392\u5e8f<\/strong><\/p>\n\n\n\n

\u8fd0\u8425\u4eba\u5458\u53ef\u4ee5\u6839\u636e\u8fd0\u8425\u9700\u6c42\uff0c\u9009\u62e9\u5546\u54c1\u7684\u6570\u636e\u6307\u6807\u5bf9\u5546\u54c1\u5217\u8868\u8fdb\u884c\u6392\u5e8f(\u5347\u5e8f\/\u964d\u5e8f)\uff0c\u6bd4\u5982\u4ea7\u54c1\u7684\u6d4f\u89c8\u91cf\u3001\u6210\u4ea4\u4ef6\u6570\u3001GMV\u7b49\u3002<\/p>\n\n\n\n

\u914d\u7f6e\u6307\u6807<\/strong><\/p>\n\n\n\n

\u9664\u4e86\u56fa\u5b9a\u7684\u6307\u6807\uff0c\u8fd0\u8425\u4eba\u5458\u8fd8\u53ef\u4ee5\u6839\u636e\u5b9e\u9645\u60c5\u51b5\uff0c\u901a\u8fc7\u201c\u914d\u7f6e\u6307\u6807\u201d\u9009\u62e9\u66f4\u52a0\u4e30\u5bcc\u7684\u5546\u54c1\u6307\u6807\u8fdb\u884c\u6392\u5e8f\uff0c\u6bd4\u5982\u5546\u54c1\u66dd\u5149\u6b21\u6570\u3001CTR\u3001\u652f\u4ed8\u7528\u6237\u6570\u7b49\u3002<\/p>\n\n\n\n

GMV\u8d8b\u52bf<\/strong><\/p>\n\n\n\n

\u6210\u4ea4\u91d1\u989d(GMV)\u662f\u8861\u91cf\u76f4\u64ad\u7684\u91cd\u8981\u6570\u636e\uff0c\u8fd0\u8425\u4eba\u5458\u9664\u4e86\u5173\u6ce8\u5927\u5c4f\u6700\u663e\u773c\u5904\u5c55\u793a\u7684\u6210\u4ea4\u91d1\u989d\u6570\u636e\uff0c\u540c\u65f6\u8981\u6ce8\u610f\u5927\u5c4f\u7684\u5de6\u4e0a\u89d2\u7531\u6210\u4ea4\u91d1\u989d\u548c\u521b\u5efa\u8ba2\u5355\u4e24\u4e2a\u6307\u6807\u5236\u6210\u7684GMV\u8d8b\u52bf\u56fe\u3002\u8fd0\u8425\u4eba\u5458\u53ef\u4ee5\u901a\u8fc7GMV\u7684\u6570\u636e\u8d8b\u52bf\u53d8\u5316\uff0c\u8c03\u6574\u76f4\u64ad\u8282\u594f\u3002<\/p>\n\n\n\n

\u76f4\u64ad\u5927\u5c4f\u4f5c\u4e3aTikTok\u7684\u6838\u5fc3\u529f\u80fd\u4e4b\u4e00\uff0c\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u5546\u5728\u76f4\u64ad\u8fc7\u7a0b\u4e2d\u5b9e\u65f6\u4e86\u89e3\u81ea\u5df1\u7684\u8868\u73b0\u548c\u6548\u679c\uff0c\u4ee5\u53ca\u5546\u54c1\u7684\u6570\u636e\u60c5\u51b5\uff0c\u4ece\u800c\u66f4\u597d\u5730\u8c03\u6574\u81ea\u5df1\u7684\u8425\u9500\u7b56\u7565\uff0c\u63d0\u9ad8\u76f4\u64ad\u7684\u6548\u679c\u548c\u6210\u6548\u3002\u56e0\u6b64\uff0c\u76f4\u64ad\u5927\u5c4f\u5bf9\u4e8e\u54c1\u724c\u5546\u6765\u8bf4\u662f\u975e\u5e38\u91cd\u8981\u7684\u3002<\/p>\n\n\n\n

\u5e38\u89c1\u95ee\u9898<\/h2>\n\n\n\n

\u4e3a\u4ec0\u4e48\u6709\u4e9b\u529f\u80fd\u4f1a\u663e\u793a nodata?<\/strong><\/p>\n\n\n\n

\u5982\u56e0\u4e3a\u5f53\u524d\u672a\u751f\u6210\u6d41\u91cf\u6570\u5b57\u6570\u91cf\u800c\u5bfc\u81f4\u7684nodata\u60c5\u51b5\u3002\u5982PCU,\u6d41\u91cf\u6765,\u7528\u6237\u753b\u50cf,\u4eba\u6c14&\u4e92\u52a8\u8d8b\u52bf\u90fd\u662f\u6d41\u91cf\u6570\u5b57\uff0c\u800c\u5982\u4ea4\u6613\u8d8b\u52bf,\u7269\u6599\u5217\u8868,\u7269\u6599\u5360,\u7269\u6599\u8fd4\u56de\u90fd\u662f\u4f9d\u6258\u6709\u5b9e\u7269\u4ea4\u6613\u800c\u751f\u6210\u7684\u6570\u5b57\u3002<\/p>\n\n\n\n

\u4e3a\u4ec0\u4e48\u6570\u5b57\u4f1a\u6709\u4e00\u5b9a\u7684\u5ef6\u8fdf?<\/strong><\/p>\n\n\n\n

\u7531\u4e8eTikTok\u76f4\u6570\u5b57\u90fd\u662f\u4f9d\u6258\u6700\u65b0\u4fe1\u53f7\u624d\u80fd\u751f\u6210\u7684\uff0c\u4e00\u822c\u60c5\u51b5\u4e0b\u5386\u53f2\u6570\u5b57\u4f1a\u9700\u8981\u4e00\u5b9a\u65f6\u95f4\u624d\u80fd\u591f\u751f\u51fa\u6765\uff0c\u6240\u4ee5\u5728\u4f7f\u7528\u4e2d\u4f1a\u611f\u53d7\u5230\u4e00\u5b9a\u7684\u5ef6\u8fdf\u3002<\/p>\n\n\n\n

\u5927\u5c4f\u5e55\u76d1\u6d4b\u7684\u65f6\u95f4\u8303\u56f4\u662f\u591a\u957f?<\/strong><\/p>\n\n\n\n

\u5927\u5c4f\u5e55\u6570\u5b57\u662f\u4ece\u5f00\u59cb\u5f00\u59cb\u81f3\u5f53\u524d\u5904\u7406\u4f4d\u7f6e\u4e4b\u95f4\u6240\u751f\u6210\u51fa\u6765\u7684\u5386\u53f2\u603b\u4f53\u6027\u6570\u5b57\uff0c\u800c\u4e0d\u662f\u5355\u72ec\u65f6\u95f4\u7247\u5185\u6240\u751f\u6210\u51fa\u6765\u7684\u6570\u5b57\u3002<\/p>\n\n\n\n

\u901a\u8fc7\u4e0a\u8ff0\u65b9\u6cd5\u627e\u5230\u76f4\u64ad\u5927\u5c4f\u5165\u53e3\uff0c\u53ef\u4ee5\u8f7b\u677e\u5730\u4e86\u89e3\u76f4\u64ad\u7684\u8868\u73b0\u548c\u6548\u679c\u3002\u540c\u65f6\uff0c\u901a\u8fc7\u5bf9\u76f4\u64ad\u5927\u5c4f\u7684\u6838\u5fc3\u6570\u636e\u7684\u5206\u6790\u548c\u7406\u89e3\uff0c\u54c1\u724c\u5546\u53ef\u4ee5\u66f4\u597d\u5730\u8c03\u6574\u76f4\u64ad\u7b56\u7565\uff0c\u63d0\u9ad8\u76f4\u64ad\u7684\u6548\u679c\u548c\u6210\u6548\u3002\u56e0\u6b64\uff0c\u5982\u679c\u4f60\u662f\u4e00\u540d\u54c1\u724c\u5546\uff0c\u90a3\u4e48\u4e00\u5b9a\u8981\u638c\u63e1\u597d\u76f4\u64ad\u5927\u5c4f\u7684\u4f7f\u7528\u65b9\u6cd5\uff0c\u4ee5\u4fbf\u66f4\u597d\u5730\u8fdb\u884c\u76f4\u64ad\u8425\u9500\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

TikTok\u7684\u76f4\u64ad\u5927\u5c4f\u662f\u4e00\u6b3e\u975e\u5e38\u91cd\u8981\u7684\u5de5\u5177\uff0c\u8ba9\u54c1\u724c\u5546\u53ef\u4ee5\u5b9e\u65f6\u4e86\u89e3\u81ea\u5df1\u7684\u76f4\u64ad\u8868\u73b0\u548c\u6570\u636e\u6307\u6807\u3002\u4f46\u662f\uff0c\u8bb8\u591a\u4eba\u4e0d\u77e5\u9053\u5982\u4f55\u8fdb\u5165\u76f4\u64ad\u5927\u5c4f\u3002\u90a3\u4e48\uff0cTikTok\u76f4\u64ad\u5927\u5c4f\u5165\u53e3\u5728\u54ea\u91cc\u5462?\u4ee5\u4e0b\u662f\u51e0\u79cd\u627e\u5230\u76f4\u64ad\u5927\u5c4f\u7684\u6b65\u9aa4\uff0c\u6211\u4eec\u4e0b\u9762\u5c31\u6765\u8be6\u7ec6\u770b\u4e00\u4e0b\u5427\u3002 TikTok\u76f4\u64ad…<\/p>\n","protected":false},"author":63,"featured_media":26475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4911],"tags":[45,5719],"topic":[],"class_list":["post-26474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktokjx","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/26474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/comments?post=26474"}],"version-history":[{"count":0,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/26474\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media\/26475"}],"wp:attachment":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media?parent=26474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/categories?post=26474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/tags?post=26474"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/topic?post=26474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}