{"id":34543,"date":"2023-07-24T14:45:19","date_gmt":"2023-07-24T06:45:19","guid":{"rendered":"https:\/\/www.073980.com\/?p=34543"},"modified":"2023-07-24T14:45:20","modified_gmt":"2023-07-24T06:45:20","slug":"tiktok%e6%9c%89%e5%93%aa%e4%ba%9b%e5%b9%bf%e5%91%8a%e7%b1%bb%e5%9e%8btiktok%e6%9c%80%e5%8f%97%e6%ac%a2%e8%bf%8e%e7%9a%84%e5%b9%bf%e5%91%8a%e6%a8%a1%e5%bc%8f","status":"publish","type":"post","link":"https:\/\/www.073980.com\/34543.htm","title":{"rendered":"tiktok\u6709\u54ea\u4e9b\u5e7f\u544a\u7c7b\u578b?tiktok\u6700\u53d7\u6b22\u8fce\u7684\u5e7f\u544a\u6a21\u5f0f"},"content":{"rendered":"\n<p>TikTok\u4f5c\u4e3a\u5168\u7403\u8303\u56f4\u5185\u5907\u53d7\u6b22\u8fce\u7684\u89c6\u9891\u793e\u4ea4\u5e73\u53f0\uff0c\u63d0\u4f9b\u4e86\u591a\u79cd\u5e7f\u544a\u7c7b\u578b\uff0c\u4ee5\u6ee1\u8db3\u54c1\u724c\u7684\u4e0d\u540c\u9700\u6c42\u548c\u8425\u9500\u76ee\u6807\u3002\u800c\u4e14\u5728TikTok\u4e0a\u6295\u653e\u5e7f\u544a\u57fa\u672c\u4e0a\u70ed\u5ea6\u4e5f\u662f\u4f1a\u975e\u5e38\u7684\u597d\uff0c\u5bf9\u4e8e\u8fd0\u8425\u8d26\u53f7\u4e5f\u662f\u975e\u5e38\u597d\u3002\u672c\u6587\u5c06\u4ecb\u7ecd<a href=\"https:\/\/www.073980.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok\u5e7f\u544a<\/a>\u7c7b\u578b\uff0c\u5e76\u63a2\u8ba8\u5176\u4e2d\u6700\u53d7\u6b22\u8fce\u7684\u5e7f\u544a\u6a21\u5f0f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/img.073980.com\/uploads\/2023\/07\/image-614.png\" alt=\"\" class=\"wp-image-34544\" width=\"510\" height=\"434\" srcset=\"\/\/img.073980.com\/uploads\/2023\/07\/image-614.png 460w, \/\/img.073980.com\/uploads\/2023\/07\/image-614-300x255.png 300w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">\u4e00\u3001TikTok\u7684\u5e7f\u544a\u7c7b\u578b<\/h2>\n\n\n\n<p>1. \u539f\u751f\u5e7f\u544a(Native 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Ads)\uff1a\u89c6\u9891\u5e7f\u544a\u662fTikTok\u6700\u4e3a\u6d41\u884c\u548c\u5e38\u89c1\u7684\u5e7f\u544a\u5f62\u5f0f\u3002\u54c1\u724c\u53ef\u4ee5\u521b\u5efa30\u79d2\u81f360\u79d2\u7684\u9ad8\u8d28\u91cf\u89c6\u9891\u5e7f\u544a\uff0c\u901a\u8fc7\u6709\u8da3\u3001\u521b\u610f\u548c\u5438\u5f15\u4eba\u7684\u5f62\u8c61\uff0c\u5411\u7528\u6237\u5c55\u793a\u54c1\u724c\u7684\u6545\u4e8b\u548c\u4fe1\u606f\u3002\u89c6\u9891\u5e7f\u544a\u53ef\u4ee5\u5728\u7528\u6237\u6d4f\u89c8TikTok\u65f6\u81ea\u52a8\u64ad\u653e\uff0c\u8ba9\u54c1\u724c\u80fd\u66f4\u597d\u5730\u5438\u5f15\u7528\u6237\u7684\u6ce8\u610f\u529b\u3002<\/p>\n\n\n\n<p>3. \u54c1\u724c\u6311\u6218(Branded Challenges)\uff1a\u54c1\u724c\u6311\u6218\u662fTikTok\u72ec\u6709\u7684\u5e7f\u544a\u6a21\u5f0f\uff0c\u4ee5\u9f13\u52b1\u7528\u6237\u53c2\u4e0e\u4e92\u52a8\u7684\u65b9\u5f0f\u6765\u63a8\u5e7f\u54c1\u724c\u3002\u54c1\u724c\u901a\u8fc7\u521b\u5efa\u4e00\u4e2a\u7279\u5b9a\u4e3b\u9898\u7684\u6311\u6218\uff0c\u5e76\u9080\u8bf7\u7528\u6237\u5236\u4f5c\u4e0e\u8be5\u6311\u6218\u76f8\u5173\u7684\u77ed\u89c6\u9891\u3002\u7528\u6237\u53ef\u4ee5\u6309\u7167\u6311\u6218\u8981\u6c42\u8fdb\u884c\u62cd\u6444\u3001\u526a\u8f91\u548c\u5206\u4eab\uff0c\u4ece\u800c\u6269\u5927\u54c1\u724c\u7684\u66dd\u5149\u5ea6\u548c\u53c2\u4e0e\u5ea6\u3002<\/p>\n\n\n\n<p>4. \u54c1\u724c\u6548\u679c(Branded Effects)\uff1a\u54c1\u724c\u6548\u679c\u662f\u4e00\u79cd\u589e\u5f3a\u73b0\u5b9e(AR)\u6280\u672f\uff0c\u5141\u8bb8\u54c1\u724c\u5728\u7528\u6237\u89c6\u9891\u4e2d\u6dfb\u52a0\u81ea\u5b9a\u4e49\u7684\u6ee4\u955c\u3001\u8d34\u7eb8\u548c\u7279\u6548\u7b49\u5143\u7d20\u3002\u901a\u8fc7\u54c1\u724c\u6548\u679c\uff0c\u54c1\u724c\u53ef\u4ee5\u5c06\u81ea\u5df1\u7684\u5f62\u8c61\u548c\u5370\u8bb0\u6df1\u6df1\u690d\u5165\u5230\u7528\u6237\u7684\u521b\u4f5c\u8fc7\u7a0b\u4e2d\uff0c\u5728\u7528\u6237\u7684\u89c6\u9891\u4e2d\u5c55\u793a\u54c1\u724c\u7684\u4e2a\u6027\u548c\u521b\u610f\u3002<\/p>\n\n\n\n<p>5. \u54c1\u724c\u5408\u4f5c(Brand Partnerships)\uff1a\u5728TikTok\u5e73\u53f0\u4e0a\uff0c\u54c1\u724c\u5408\u4f5c\u662f\u4e00\u79cd\u5408\u4f5c\u54c1\u724c\u548c\u77e5\u540d\u521b\u4f5c\u8005\u6216\u5f71\u54cd\u8005\u6765\u5171\u540c\u5236\u4f5c\u548c\u63a8\u5e7f\u5185\u5bb9\u7684\u65b9\u5f0f\u3002\u901a\u8fc7\u4e0e\u6709\u5f71\u54cd\u529b\u7684TikTok\u7528\u6237\u5408\u4f5c\uff0c\u54c1\u724c\u53ef\u4ee5\u6269\u5927\u5f71\u54cd\u529b\uff0c\u63d0\u5347\u66dd\u5149\u5ea6\uff0c\u5e76\u4e0e\u76ee\u6807\u53d7\u4f17\u5efa\u7acb\u66f4\u4e3a\u7d27\u5bc6\u7684\u8fde\u63a5\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/img.073980.com\/uploads\/2023\/07\/image-615.png\" alt=\"\" class=\"wp-image-34545\" width=\"513\" height=\"381\" srcset=\"\/\/img.073980.com\/uploads\/2023\/07\/image-615.png 416w, \/\/img.073980.com\/uploads\/2023\/07\/image-615-300x223.png 300w\" sizes=\"auto, (max-width: 513px) 100vw, 513px\" \/><\/figure>\n\n\n\n<h2 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