{"id":89539,"date":"2024-07-11T11:46:13","date_gmt":"2024-07-11T03:46:13","guid":{"rendered":"https:\/\/www.073980.com\/?p=89539"},"modified":"2024-07-11T11:46:14","modified_gmt":"2024-07-11T03:46:14","slug":"tiktok%e6%8a%95%e6%94%be%e5%b9%bf%e5%91%8a%e5%a4%9a%e5%b0%91%e9%92%b1%ef%bc%9ftiktok%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%e8%b4%b9%e7%94%a8","status":"publish","type":"post","link":"https:\/\/www.073980.com\/89539.htm","title":{"rendered":"tiktok\u6295\u653e\u5e7f\u544a\u591a\u5c11\u94b1\uff1ftiktok\u5e7f\u544a\u6295\u653e\u8d39\u7528"},"content":{"rendered":"\n<p>\u5728\u6570\u5b57\u5316\u8425\u9500\u65e5\u76ca\u76db\u884c\u7684\u4eca\u5929\uff0cTikTok\u4f5c\u4e3a\u5168\u7403\u6700\u53d7\u6b22\u8fce\u7684\u77ed\u89c6\u9891\u793e\u4ea4\u5e73\u53f0\u4e4b\u4e00\uff0c\u5df2\u6210\u4e3a\u4f17\u591a\u54c1\u724c\u548c\u4f01\u4e1a\u7684\u9996\u9009\u5e7f\u544a\u6e20\u9053\u3002\u7136\u800c\uff0c\u5bf9\u4e8e\u8bb8\u591a\u60f3\u8981\u8fdb\u519bTikTok\u5e7f\u544a\u5e02\u573a\u7684\u4f01\u4e1a\u800c\u8a00\uff0c\u4e00\u4e2a\u6838\u5fc3\u95ee\u9898\u59cb\u7ec8\u8426\u7ed5\u5fc3\u5934\uff1aTikTok\u6295\u653e\u5e7f\u544a\u5230\u5e95\u9700\u8981\u591a\u5c11\u94b1?\u672c\u6587\u5c06\u5168\u9762\u89e3\u6790TikTok\u5e7f\u544a\u6295\u653e\u7684\u8d39\u7528\u7ed3\u6784\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u66f4\u597d\u5730\u89c4\u5212\u9884\u7b97\uff0c\u5b9e\u73b0\u9ad8\u6548\u7684\u5e7f\u544a\u6295\u653e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"617\" height=\"335\" src=\"https:\/\/img.073980.com\/uploads\/2024\/07\/20240711034356995.png\" alt=\"\" class=\"wp-image-89540\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok\u5e7f\u544a\u6295\u653e\u7684\u5b9a\u4ef7\u6a21\u5f0f<\/h2>\n\n\n\n<p>TikTok\u5e7f\u544a\u6295\u653e\u7684\u5b9a\u4ef7\u6a21\u5f0f\u4e3b\u8981\u5206\u4e3a\u4e24\u5927\u7c7b\uff1a\u6309\u70b9\u51fb\u4ed8\u8d39(CPC)\u548c\u6309\u5343\u6b21\u5c55\u793a\u4ed8\u8d39(CPM)\u3002<\/p>\n\n\n\n<p><strong>1. CPC(\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528)<\/strong><\/p>\n\n\n\n<p>CPC\u6a21\u5f0f\u4e0b\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u4e3a\u5e7f\u544a\u7684\u6bcf\u6b21\u70b9\u51fb\u4ed8\u8d39\u3002\u8fd9\u79cd\u5b9a\u4ef7\u6a21\u5f0f\u9002\u7528\u4e8e\u90a3\u4e9b\u5e0c\u671b\u76f4\u63a5\u901a\u8fc7\u70b9\u51fb\u8f6c\u5316\u4e3a\u5b9e\u9645\u8d2d\u4e70\u6216\u884c\u52a8\u7684\u573a\u666f\u3002CPC\u7684\u4ef7\u683c\u56e0\u5e7f\u544a\u5b9a\u4f4d\u3001\u53d7\u4f17\u7279\u5f81\u53ca\u5e7f\u544a\u521b\u610f\u7b49\u56e0\u7d20\u800c\u5f02\uff0c\u901a\u5e38\u57280.1-0.8\u7f8e\u5143\/\u6b21\u70b9\u51fb\u7684\u533a\u95f4\u5185\u6d6e\u52a8\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cCPC\u5e7f\u544a\u7684\u6548\u679c\u76f4\u63a5\u5173\u8054\u5230\u5e7f\u544a\u7684\u5438\u5f15\u529b\u548c\u76ee\u6807\u53d7\u4f17\u7684\u7cbe\u51c6\u5ea6\uff0c\u56e0\u6b64\uff0c\u4f18\u5316\u5e7f\u544a\u5185\u5bb9\u548c\u53d7\u4f17\u5b9a\u4f4d\u662f\u63d0\u9ad8\u5e7f\u544a\u8f6c\u5316\u7387\u7684\u5173\u952e\u3002<\/p>\n\n\n\n<p><strong>2. 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src=\"https:\/\/img.073980.com\/uploads\/2024\/07\/20240711034553641.png\" alt=\"\" class=\"wp-image-89542\" style=\"width:614px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok\u5e7f\u544a\u5f62\u5f0f\u7684\u8d39\u7528\u5dee\u5f02<\/h2>\n\n\n\n<p>TikTok\u63d0\u4f9b\u4e86\u591a\u79cd\u5e7f\u544a\u5f62\u5f0f\uff0c\u6bcf\u79cd\u5f62\u5f0f\u7684\u8d39\u7528\u4e5f\u5404\u4e0d\u76f8\u540c\u3002<\/p>\n\n\n\n<p><strong>1. \u4fe1\u606f\u6d41\u5e7f\u544a(In-Feed Ads)<\/strong><\/p>\n\n\n\n<p>\u4fe1\u606f\u6d41\u5e7f\u544a\u662fTikTok\u6700\u5e38\u89c1\u7684\u5e7f\u544a\u5f62\u5f0f\u4e4b\u4e00\uff0c\u5b83\u4eec\u4f1a\u81ea\u7136\u878d\u5165\u7528\u6237\u6d4f\u89c8\u7684\u89c6\u9891\u6d41\u4e2d\u3002\u8fd9\u7c7b\u5e7f\u544a\u7684CPM\u8d77\u4ef7\u7ea6\u4e3a\u6bcf\u5343\u6b21\u5c55\u793a10\u4ee4\u5409(\u7ea6\u540815.44\u5143\u4eba\u6c11\u5e01)\u3002\u7136\u800c\uff0c\u5982\u679c\u5e7f\u544a\u6d89\u53ca\u81ea\u5b9a\u4e49AR\u6ee4\u955c\u3001\u955c\u5934\u6216\u5176\u4ed6\u9ad8\u7ea7\u4ea4\u4e92\u6548\u679c\uff0c\u6210\u672c\u53ef\u80fd\u4f1a\u4e0a\u5347\u523010,000\u4ee4\u5409(\u7ea6\u54081.54\u4e07\u5143\u4eba\u6c11\u5e01)\u5de6\u53f3\u3002<\/p>\n\n\n\n<p><strong>2. \u5f00\u5c4f\u5e7f\u544a(TopView 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Stickers)<\/strong><\/p>\n\n\n\n<p>\u54c1\u724c\u8d34\u7eb8\u5141\u8bb8\u7528\u6237\u5728\u89c6\u9891\u4e2d\u6dfb\u52a0\u54c1\u724c\u76f8\u5173\u7684\u8d34\u7eb8\u5143\u7d20\uff0c\u589e\u52a0\u54c1\u724c\u66dd\u5149\u5ea6\u3002\u8fd9\u79cd\u5e7f\u544a\u5f62\u5f0f\u7684\u8d39\u7528\u53d6\u51b3\u4e8e\u8d34\u7eb8\u7684\u8bbe\u8ba1\u590d\u6742\u5ea6\u548c\u6295\u653e\u65f6\u957f\uff0c\u901a\u5e38\u5177\u6709\u8f83\u9ad8\u7684\u6027\u4ef7\u6bd4\u3002<\/p>\n\n\n\n<p><strong>4. \u54c1\u724c\u6311\u6218\u8d5b(Branded Hashtag Challenges)<\/strong><\/p>\n\n\n\n<p>\u54c1\u724c\u6311\u6218\u8d5b\u5229\u7528TikTok\u7684\u7528\u6237\u751f\u6210\u5185\u5bb9\u529f\u80fd\uff0c\u9f13\u52b1\u7528\u6237\u56f4\u7ed5\u7279\u5b9a\u6807\u7b7e\u521b\u4f5c\u89c6\u9891\u3002\u8fd9\u79cd\u9ad8\u53c2\u4e0e\u5ea6\u7684\u5e7f\u544a\u5f62\u5f0f\u6210\u672c\u8f83\u9ad8\uff0c\u5e7f\u544a\u6d3b\u52a8\u8d77\u4ef7\u901a\u5e38\u57282,000\u4ee4\u5409(\u7ea6\u54083087.26\u5143\u4eba\u6c11\u5e01)\u5de6\u53f3\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"393\" src=\"https:\/\/img.073980.com\/uploads\/2024\/07\/20240711034459302.png\" alt=\"\" class=\"wp-image-89541\" style=\"width:618px;height:auto\"\/><\/figure>\n\n\n\n<h2 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