{"id":96989,"date":"2024-10-22T15:34:30","date_gmt":"2024-10-22T07:34:30","guid":{"rendered":"https:\/\/www.073980.com\/?p=96989"},"modified":"2024-10-22T15:34:31","modified_gmt":"2024-10-22T07:34:31","slug":"cpl%e6%98%af%e4%bb%80%e4%b9%88%e6%84%8f%e6%80%9d%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.073980.com\/96989.htm","title":{"rendered":"CPL\u662f\u4ec0\u4e48\u610f\u601d\uff1f"},"content":{"rendered":"\n<p>\u5728\u5f53\u4eca\u4e92\u8054\u7f51\u5e7f\u544a\u5e02\u573a\uff0c\u5404\u79cd\u5e7f\u544a\u6a21\u5f0f\u5c42\u51fa\u4e0d\u7a77\uff0cCPL(Cost per Lead)\u5e7f\u544a\u4fbf\u662f\u5176\u4e2d\u4e00\u79cd\u91cd\u8981\u7684\u6309\u5f15\u5bfc\u6570\u3001\u6309\u6ce8\u518c\u6210\u529f\u652f\u4ed8\u4f63\u91d1\u7684\u5e7f\u544a\u6a21\u5f0f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"489\" height=\"215\" src=\"https:\/\/img.073980.com\/uploads\/2024\/10\/20241022073351269.png\" alt=\"\" class=\"wp-image-96990\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e00\u3001CPL\u5e7f\u544a\u7684\u5b9a\u4e49<\/h2>\n\n\n\n<p><strong>CPL\uff0c\u5373Cost per Lead\uff0c\u662f\u4e00\u79cd\u4ee5\u641c\u96c6\u6f5c\u5728\u5ba2\u6237\u540d\u5355\u6570\u91cf\u6765\u6536\u8d39\u7684\u5e7f\u544a\u6a21\u5f0f\u3002<\/strong>\u5177\u4f53\u800c\u8a00\uff0c\u6bcf\u5f53\u8bbf\u5ba2\u901a\u8fc7\u7279\u5b9a\u94fe\u63a5\u6ce8\u518c\u6210\u529f\u65f6\uff0c\u5e7f\u544a\u4e3b\u5c31\u9700\u8981\u652f\u4ed8\u76f8\u5e94\u7684\u8d39\u7528\u3002\u8fd9\u79cd\u5e7f\u544a\u6a21\u5f0f\u901a\u5e38\u88ab\u79f0\u4e3a\u201c\u5f15\u5bfc\u6ce8\u518c\u201d\uff0c\u5e38\u89c1\u4e8e\u9700\u8981\u7528\u6237\u6ce8\u518c\u4ee5\u83b7\u53d6\u66f4\u591a\u670d\u52a1\u7684\u7f51\u7ad9\uff0c\u5982\u4ea4\u53cb\u7f51\u7ad9\u3001\u5728\u7ebf\u6559\u80b2\u5e73\u53f0\u7b49\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e8c\u3001CPL\u5e7f\u544a\u7684\u8ba1\u7b97<\/h2>\n\n\n\n<p>CPL\u5e7f\u544a\u7684\u8ba1\u7b97\u65b9\u5f0f\u76f8\u5bf9\u7b80\u5355\uff0c\u5176\u6838\u5fc3\u5728\u4e8e\u201c\u5f15\u5bfc\u6ce8\u518c\u201d\u7684\u6570\u91cf\u3002\u5e7f\u544a\u4e3b\u9700\u8981\u4e3a\u6bcf\u4e00\u4e2a\u6210\u529f\u6ce8\u518c\u7684\u6f5c\u5728\u5ba2\u6237\u652f\u4ed8\u4e00\u5b9a\u7684\u8d39\u7528\u3002\u8fd9\u4e00\u8d39\u7528\u7684\u8ba1\u7b97\u901a\u5e38\u57fa\u4e8e\u5e7f\u544a\u8d39\u7528\u4e0e\u6709\u6548\u6ce8\u518c\u91cf\u7684\u6bd4\u503c\u3002<\/p>\n\n\n\n<p>\u516c\u5f0f\u8868\u793a\u4e3a\uff1aCPL = \u5e7f\u544a\u8d39\u7528 \/ \u6709\u6548\u6ce8\u518c\u91cf<\/p>\n\n\n\n<p>\u5176\u4e2d\uff0c\u5e7f\u544a\u8d39\u7528\u6307\u7684\u662f\u5e7f\u544a\u4e3b\u5728\u6295\u653e\u5e7f\u544a\u671f\u95f4\u6240\u652f\u4ed8\u7684\u603b\u8d39\u7528;\u6709\u6548\u6ce8\u518c\u91cf\u5219\u662f\u6307\u901a\u8fc7\u5e7f\u544a\u5f15\u5bfc\u5e76\u6210\u529f\u6ce8\u518c\u7684\u7528\u6237\u6570\u91cf\u3002<\/p>\n\n\n\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cCPL\u4e0eCPC(Cost per Click\uff0c\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528)\u6709\u6240\u4e0d\u540c\u3002CPC\u662f\u57fa\u4e8e\u5e7f\u544a\u7684\u70b9\u51fb\u6b21\u6570\u6765\u8ba1\u7b97\u8d39\u7528\u7684\uff0c\u800cCPL\u5219\u66f4\u6ce8\u91cd\u6ce8\u518c\u7ed3\u679c\u3002\u56e0\u6b64\uff0cCPL\u5bf9\u4e8e\u5e7f\u544a\u4e3b\u6765\u8bf4\uff0c\u66f4\u80fd\u786e\u4fdd\u5e7f\u544a\u6295\u5165\u7684\u6709\u6548\u6027\uff0c\u56e0\u4e3a\u53ea\u6709\u5728\u7528\u6237\u771f\u6b63\u6ce8\u518c\u540e\uff0c\u5e7f\u544a\u4e3b\u624d\u9700\u8981\u652f\u4ed8\u8d39\u7528\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e09\u3001CPL\u5e7f\u544a\u7684\u53d1\u5e03\u6a21\u5f0f<\/h2>\n\n\n\n<p>CPL\u5e7f\u544a\u7684\u53d1\u5e03\u6a21\u5f0f\u901a\u5e38\u6d89\u53ca\u5e7f\u544a\u4e3b\u3001\u5e7f\u544a\u53d1\u5e03\u5546(\u6216\u7f51\u7ad9\u4e3b)\u4ee5\u53ca\u8054\u76df\u7f51\u7ad9\u4e09\u65b9\u3002\u5e7f\u544a\u4e3b\u8d1f\u8d23\u63d0\u4f9b\u5e7f\u544a\u5185\u5bb9\uff0c\u5e76\u8bbe\u5b9a\u4f63\u91d1\u6807\u51c6;\u5e7f\u544a\u53d1\u5e03\u5546\u5219\u8d1f\u8d23\u5728\u81ea\u5bb6\u7f51\u7ad9\u4e0a\u5c55\u793a\u5e7f\u544a;\u800c\u8054\u76df\u7f51\u7ad9\u5219\u901a\u8fc7\u5e7f\u544a\u5546\u7684\u540e\u53f0\u7cfb\u7edf\u83b7\u53d6\u5e7f\u544a\u4ee3\u7801\uff0c\u5e76\u5728\u81ea\u5df1\u7684\u7f51\u7ad9\u4e0a\u5c55\u793a\u5e7f\u544a\u3002<\/p>\n\n\n\n<p>\u5f53\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u5e76\u6210\u529f\u6ce8\u518c\u540e\uff0c\u8054\u76df\u7f51\u7ad9\u7684\u6807\u8bc6\u53f7\u4f1a\u4f5c\u4e3a\u5b57\u6bb5\u5199\u5165\u6570\u636e\u5e93\u4e2d\uff0c\u4ee5\u4fbf\u7edf\u8ba1\u5e76\u8ba1\u7b97\u4f63\u91d1\u3002\u8fd9\u4e00\u6a21\u5f0f\u786e\u4fdd\u4e86\u5e7f\u544a\u4e3b\u80fd\u591f\u7cbe\u51c6\u5730\u8ffd\u8e2a\u5e7f\u544a\u6548\u679c\uff0c\u5e76\u4e3a\u6bcf\u4e2a\u6210\u529f\u6ce8\u518c\u7684\u7528\u6237\u652f\u4ed8\u8d39\u7528\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u8fd9\u4e00\u6a21\u5f0f\u4e5f\u5b58\u5728\u4e00\u5b9a\u7684\u65f6\u6548\u6027\u95ee\u9898\u3002\u4f8b\u5982\uff0c\u5f53\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u540e\u5e76\u672a\u7acb\u5373\u6ce8\u518c\uff0c\u800c\u662f\u5173\u95ed\u4e86\u6d4f\u89c8\u5668\u6216\u6e05\u9664\u4e86cookies\uff0c\u90a3\u4e48\u4ed6\u4eec\u540e\u7eed\u5728\u5e7f\u544a\u4e3b\u7f51\u7ad9\u4e0a\u7684\u6ce8\u518c\u884c\u4e3a\u53ef\u80fd\u65e0\u6cd5\u88ab\u6b63\u786e\u8ffd\u8e2a\u548c\u7edf\u8ba1\u3002\u8fd9\u53ef\u80fd\u5bfc\u81f4\u8054\u76df\u7f51\u7ad9\u65e0\u6cd5\u83b7\u5f97\u5e94\u6709\u7684\u4f63\u91d1\uff0c\u4ece\u800c\u5f71\u54cd\u5176\u6295\u653eCPL\u5e7f\u544a\u7684\u79ef\u6781\u6027\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u56db\u3001CPL\u5e7f\u544a\u7684\u4f18\u7f3a\u70b9<\/h2>\n\n\n\n<p><strong>\u4f18\u70b9\uff1a<\/strong><\/p>\n\n\n\n<p>\u907f\u514d\u70b9\u51fb\u6b3a\u8bc8\uff1a\u4e0eCPC\u5e7f\u544a\u76f8\u6bd4\uff0cCPL\u5e7f\u544a\u4e0d\u5b58\u5728\u70b9\u51fb\u6b3a\u8bc8\u884c\u4e3a\u3002\u56e0\u4e3a\u53ea\u6709\u5728\u7528\u6237\u771f\u6b63\u6ce8\u518c\u540e\uff0c\u5e7f\u544a\u4e3b\u624d\u9700\u8981\u652f\u4ed8\u8d39\u7528\u3002\u8fd9\u5927\u5927\u964d\u4f4e\u4e86\u5e7f\u544a\u4e3b\u56e0\u6b3a\u8bc8\u884c\u4e3a\u800c\u906d\u53d7\u7684\u635f\u5931\u3002<\/p>\n\n\n\n<p>\u63a7\u5236\u63a8\u5e7f\u6210\u672c\uff1a\u901a\u8fc7CPL\u5e7f\u544a\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u66f4\u6709\u6548\u5730\u63a7\u5236\u63a8\u5e7f\u6210\u672c\u3002\u4ed6\u4eec\u53ef\u4ee5\u6839\u636e\u6ce8\u518c\u7528\u6237\u7684\u6570\u91cf\u6765\u652f\u4ed8\u8d39\u7528\uff0c\u800c\u4e0d\u662f\u7b80\u5355\u5730\u6839\u636e\u70b9\u51fb\u6b21\u6570\u6765\u8ba1\u8d39\u3002\u8fd9\u6709\u52a9\u4e8e\u5e7f\u544a\u4e3b\u5728\u6709\u9650\u7684\u9884\u7b97\u5185\u5b9e\u73b0\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>\n\n\n\n<p>\u589e\u52a0\u4f1a\u5458\u6570\u91cf\uff1aCPL\u5e7f\u544a\u80fd\u591f\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5728\u77ed\u65f6\u95f4\u5185\u8fc5\u901f\u589e\u52a0\u4f1a\u5458\u6570\u91cf\u3002\u8fd9\u5bf9\u4e8e\u90a3\u4e9b\u9700\u8981\u6269\u5927\u7528\u6237\u57fa\u7840\u4ee5\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u5e02\u573a\u4efd\u989d\u7684\u7f51\u7ad9\u6765\u8bf4\u5c24\u4e3a\u91cd\u8981\u3002<\/p>\n\n\n\n<p><strong>\u7f3a\u70b9\uff1a<\/strong><\/p>\n\n\n\n<p>\u5bf9\u7f51\u7ad9\u4e3b\u4e0d\u5229\uff1a\u5bf9\u4e8e\u5e7f\u544a\u53d1\u5e03\u5546\u548c\u8054\u76df\u7f51\u7ad9\u6765\u8bf4\uff0cCPL\u5e7f\u544a\u5b58\u5728\u4e00\u5b9a\u7684\u98ce\u9669\u3002\u5982\u679c\u5e7f\u544a\u672a\u80fd\u6210\u529f\u5f15\u5bfc\u7528\u6237\u6ce8\u518c\uff0c\u90a3\u4e48\u4ed6\u4eec\u5c31\u662f\u5728\u4e3a\u5e7f\u544a\u4e3b\u505a\u514d\u8d39\u7684\u5e7f\u544a\u5ba3\u4f20\u3002\u8fd9\u53ef\u80fd\u5bfc\u81f4\u4ed6\u4eec\u66f4\u503e\u5411\u4e8e\u9009\u62e9CPM(Cost per Mille\uff0c\u6bcf\u5343\u6b21\u5c55\u793a\u8d39\u7528)\u7b49\u66f4\u4e3a\u7a33\u5b9a\u7684\u5e7f\u544a\u6a21\u5f0f\u3002<\/p>\n\n\n\n<p>\u65f6\u6548\u6027\u95ee\u9898\uff1a\u5982\u524d\u6240\u8ff0\uff0cCPL\u5e7f\u544a\u5728\u8ffd\u8e2a\u7528\u6237\u6ce8\u518c\u884c\u4e3a\u65f6\u5b58\u5728\u4e00\u5b9a\u7684\u65f6\u6548\u6027\u95ee\u9898\u3002\u8fd9\u53ef\u80fd\u5bfc\u81f4\u8054\u76df\u7f51\u7ad9\u65e0\u6cd5\u83b7\u5f97\u5e94\u6709\u7684\u4f63\u91d1\uff0c\u4ece\u800c\u5f71\u54cd\u5176\u6295\u653eCPL\u5e7f\u544a\u7684\u79ef\u6781\u6027\u3002<\/p>\n\n\n\n<p>\u6076\u610f\u6ce8\u518c\u95ee\u9898\uff1a\u4e3a\u4e86\u83b7\u5f97\u66f4\u9ad8\u7684\u4f63\u91d1\uff0c\u4e00\u4e9b\u5e7f\u544a\u5546\u6216\u8054\u76df\u7f51\u7ad9\u53ef\u80fd\u4f1a\u91c7\u53d6\u6076\u610f\u6ce8\u518c\u7684\u624b\u6bb5\u3002\u8fd9\u4e9b\u6ce8\u518c\u7528\u6237\u5e76\u975e\u771f\u6b63\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u800c\u662f\u65e0\u7528\u7684\u865a\u5047\u7528\u6237\u3002\u8fd9\u53ef\u80fd\u4f1a\u635f\u5bb3\u5e7f\u544a\u4e3b\u7684\u5229\u76ca\uff0c\u5e76\u964d\u4f4eCPL\u5e7f\u544a\u7684\u6574\u4f53\u6548\u679c\u3002<\/p>\n\n\n\n<p>\u7efc\u4e0a\u6240\u8ff0\uff0cCPL\u5e7f\u544a\u4f5c\u4e3a\u4e00\u79cd\u6309\u5f15\u5bfc\u6570\u3001\u6309\u6ce8\u518c\u6210\u529f\u652f\u4ed8\u4f63\u91d1\u7684\u5e7f\u544a\u6a21\u5f0f\uff0c\u5177\u6709\u5176\u72ec\u7279\u7684\u4f18\u52bf\u548c\u5c40\u9650\u6027\u3002\u5e7f\u544a\u4e3b\u5728\u9009\u62e9\u8fd9\u4e00\u6a21\u5f0f\u65f6\uff0c\u9700\u8981\u5145\u5206\u8003\u8651\u5176\u4f18\u7f3a\u70b9\u4ee5\u53ca\u81ea\u8eab\u7684\u9700\u6c42\u548c\u9884\u7b97\u3002\u540c\u65f6\uff0c\u4ed6\u4eec\u8fd8\u9700\u8981\u4e0e\u5e7f\u544a\u53d1\u5e03\u5546\u548c\u8054\u76df\u7f51\u7ad9\u5efa\u7acb\u826f\u597d\u7684\u5408\u4f5c\u5173\u7cfb\uff0c\u4ee5\u786e\u4fdd\u5e7f\u544a\u6548\u679c\u7684\u6700\u5927\u5316\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u5f53\u4eca\u4e92\u8054\u7f51\u5e7f\u544a\u5e02\u573a\uff0c\u5404\u79cd\u5e7f\u544a\u6a21\u5f0f\u5c42\u51fa\u4e0d\u7a77\uff0cCPL(Cost per Lead)\u5e7f\u544a\u4fbf\u662f\u5176\u4e2d\u4e00\u79cd\u91cd\u8981\u7684\u6309\u5f15\u5bfc\u6570\u3001\u6309\u6ce8\u518c\u6210\u529f\u652f\u4ed8\u4f63\u91d1\u7684\u5e7f\u544a\u6a21\u5f0f\u3002 \u4e00\u3001CPL\u5e7f\u544a\u7684\u5b9a\u4e49 CPL\uff0c\u5373Cost per Lead\uff0c\u662f\u4e00\u79cd\u4ee5\u641c\u96c6\u6f5c\u5728\u5ba2\u6237\u540d\u5355\u6570\u91cf\u6765\u6536\u8d39\u7684&#8230;<\/p>\n","protected":false},"author":422,"featured_media":96990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9192,9191],"tags":[],"topic":[],"class_list":["post-96989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shuyu","category-baike"],"_links":{"self":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/96989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/users\/422"}],"replies":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/comments?post=96989"}],"version-history":[{"count":1,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/96989\/revisions"}],"predecessor-version":[{"id":96991,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/96989\/revisions\/96991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media\/96990"}],"wp:attachment":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media?parent=96989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/categories?post=96989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/tags?post=96989"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/topic?post=96989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}