{"id":97014,"date":"2024-10-22T16:28:46","date_gmt":"2024-10-22T08:28:46","guid":{"rendered":"https:\/\/www.073980.com\/?p=97014"},"modified":"2024-10-22T16:28:47","modified_gmt":"2024-10-22T08:28:47","slug":"ocpm%e6%98%af%e4%bb%80%e4%b9%88%e6%84%8f%e6%80%9d%ef%bc%9fc","status":"publish","type":"post","link":"https:\/\/www.073980.com\/97014.htm","title":{"rendered":"OCPM\u662f\u4ec0\u4e48\u610f\u601d\uff1f"},"content":{"rendered":"\n<p>\u5728\u6570\u5b57\u5e7f\u544a\u9886\u57df\uff0cOCPM(Optimized Cost Per Thousand Impressions)\u4f5c\u4e3a\u4e00\u79cd\u5148\u8fdb\u7684\u5e7f\u544a\u51fa\u4ef7\u6a21\u5f0f\uff0c\u6b63\u9010\u6e10\u53d7\u5230\u8d8a\u6765\u8d8a\u591a\u5e7f\u544a\u4e3b\u7684\u9752\u7750\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"717\" height=\"246\" src=\"https:\/\/img.073980.com\/uploads\/2024\/10\/20241022082533533.png\" alt=\"\" class=\"wp-image-97015\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">OCPM\u7684\u5b9a\u4e49\u4e0e\u539f\u7406<\/h2>\n\n\n\n<p><strong>OCPM\uff0c\u5373\u4f18\u5316\u540e\u7684\u5343\u6b21\u5c55\u73b0\u51fa\u4ef7\uff0c\u662f\u4e00\u79cd\u57fa\u4e8e\u5e7f\u544a\u5c55\u793a\u6b21\u6570\u8fdb\u884c\u8ba1\u8d39\u7684\u5e7f\u544a\u51fa\u4ef7\u6a21\u5f0f\u3002<\/strong>\u5728OCPM\u6a21\u5f0f\u4e0b\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u8bbe\u7f6e\u4e00\u4e2a\u671f\u671b\u7684\u8f6c\u5316\u6210\u672c\uff0c\u800c\u5e7f\u544a\u5e73\u53f0\u5219\u4f1a\u6839\u636e\u9884\u4f30\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u7684\u5206\u6790\uff0c\u5411\u6700\u6709\u53ef\u80fd\u53d1\u751f\u8f6c\u5316\u7684\u7528\u6237\u5c55\u793a\u5e7f\u544a\uff0c\u4ee5\u4fdd\u8bc1\u8f6c\u5316\u6210\u672c\u5c3d\u53ef\u80fd\u4f4e\u4e8e\u6216\u7b49\u4e8e\u5e7f\u544a\u4e3b\u7684\u76ee\u6807\u51fa\u4ef7\u3002<\/p>\n\n\n\n<p><strong>OCPM\u7684\u8ba1\u8d39\u516c\u5f0f\u4e3a\uff1aeCPM(Effective Cost Per Thousand Impressions)=\u9884\u4f30\u70b9\u51fb\u7387\u00d7\u9884\u4f30\u8f6c\u5316\u7387\u00d7\u76ee\u6807\u8f6c\u5316\u51fa\u4ef7\u00d71000\u3002<\/strong>\u5728\u8fd9\u4e2a\u516c\u5f0f\u4e2d\uff0c\u9884\u4f30\u70b9\u51fb\u7387\u548c\u9884\u4f30\u8f6c\u5316\u7387\u662f\u5e7f\u544a\u5e73\u53f0\u6839\u636e\u5927\u6570\u636e\u5206\u6790\u5f97\u51fa\u7684\u7ed3\u679c\uff0c\u800c\u76ee\u6807\u8f6c\u5316\u51fa\u4ef7\u5219\u662f\u5e7f\u544a\u4e3b\u6839\u636e\u81ea\u5df1\u7684\u9884\u7b97\u548c\u671f\u671b\u7684\u8f6c\u5316\u6210\u672c\u8bbe\u5b9a\u7684\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">OCPM\u4e0eCPM\u7684\u533a\u5206<\/h2>\n\n\n\n<p>\u867d\u7136OCPM\u548cCPM\u90fd\u6309\u7167\u5e7f\u544a\u7684\u5343\u6b21\u66dd\u5149\u8fdb\u884c\u8ba1\u8d39\uff0c\u4f46\u4e24\u8005\u5728\u672c\u8d28\u4e0a\u5b58\u5728\u663e\u8457\u7684\u5dee\u5f02\u3002<\/p>\n\n\n\n<p>CPM\u8ba1\u8d39\u662f\u4e00\u79cd\u4f20\u7edf\u7684\u5e7f\u544a\u8ba1\u8d39\u6a21\u5f0f\uff0c\u5b83\u53ea\u5173\u6ce8\u5e7f\u544a\u7684\u5c55\u793a\u6b21\u6570\uff0c\u800c\u4e0d\u8003\u8651\u5e7f\u544a\u7684\u8f6c\u5316\u6548\u679c\u3002\u53ea\u8981\u5e7f\u544a\u88ab\u5c55\u793a\u4e86\u4e00\u5343\u6b21\uff0c\u5e7f\u544a\u4e3b\u5c31\u9700\u8981\u652f\u4ed8\u76f8\u5e94\u7684\u8d39\u7528\uff0c\u65e0\u8bba\u8fd9\u4e9b\u5c55\u793a\u662f\u5426\u5e26\u6765\u4e86\u5b9e\u9645\u7684\u8f6c\u5316\u3002<\/p>\n\n\n\n<p>\u76f8\u6bd4\u4e4b\u4e0b\uff0cOCPM\u5219\u662f\u4e00\u79cd\u66f4\u52a0\u667a\u80fd\u5316\u7684\u5e7f\u544a\u51fa\u4ef7\u6a21\u5f0f\u3002\u5b83\u4e0d\u4ec5\u4ec5\u5173\u6ce8\u5e7f\u544a\u7684\u5c55\u793a\u6b21\u6570\uff0c\u66f4\u5173\u6ce8\u5e7f\u544a\u7684\u8f6c\u5316\u6548\u679c\u3002\u5728OCPM\u6a21\u5f0f\u4e0b\uff0c\u5e7f\u544a\u5e73\u53f0\u4f1a\u6839\u636e\u9884\u4f30\u7684\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u6765\u786e\u5b9a\u6bcf\u6b21\u66dd\u5149\u7684\u51fa\u4ef7\uff0c\u4ece\u800c\u786e\u4fdd\u5e7f\u544a\u4e3b\u80fd\u591f\u4ee5\u6700\u4f4e\u7684\u6210\u672c\u83b7\u5f97\u6700\u5927\u7684\u8f6c\u5316\u6548\u679c\u3002<\/p>\n\n\n\n<p>\u8fd9\u79cd\u667a\u80fd\u5316\u7684\u51fa\u4ef7\u6a21\u5f0f\u4e0d\u4ec5\u907f\u514d\u4e86\u5e7f\u544a\u8d39\u7528\u7684\u6d6a\u8d39\uff0c\u8fd8\u63d0\u9ad8\u4e86\u5e7f\u544a\u7684\u6295\u653e\u6548\u7387\u3002\u540c\u65f6\uff0c\u7531\u4e8eOCPM\u662f\u57fa\u4e8e\u5927\u6570\u636e\u5206\u6790\u7684\uff0c\u56e0\u6b64\u5b83\u80fd\u591f\u66f4\u52a0\u7cbe\u51c6\u5730\u5b9a\u4f4d\u76ee\u6807\u53d7\u4f17\uff0c\u63d0\u9ad8\u5e7f\u544a\u7684\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u60c5\u51b5\u4e0b\u9009\u62e9OCPM<\/h2>\n\n\n\n<p>\u5728\u9009\u62e9\u5e7f\u544a\u51fa\u4ef7\u6a21\u5f0f\u65f6\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u6839\u636e\u81ea\u5df1\u7684\u6295\u653e\u9700\u6c42\u548c\u9884\u7b97\u6765\u505a\u51fa\u51b3\u7b56\u3002\u90a3\u4e48\uff0c\u5728\u4ec0\u4e48\u60c5\u51b5\u4e0b\u9009\u62e9OCPM\u66f4\u4e3a\u5408\u9002\u5462?<\/p>\n\n\n\n<p><strong>\u8ffd\u6c42\u9ad8\u6548\u8f6c\u5316<\/strong>\uff1a\u5982\u679c\u5e7f\u544a\u4e3b\u5e0c\u671b\u4ee5\u6700\u4f4e\u7684\u6210\u672c\u83b7\u5f97\u6700\u5927\u7684\u8f6c\u5316\u6548\u679c\uff0c\u90a3\u4e48OCPM\u662f\u4e00\u4e2a\u4e0d\u9519\u7684\u9009\u62e9\u3002\u901a\u8fc7\u667a\u80fd\u5316\u7684\u51fa\u4ef7\u6a21\u5f0f\u548c\u7cbe\u51c6\u7684\u76ee\u6807\u53d7\u4f17\u5b9a\u4f4d\uff0cOCPM\u80fd\u591f\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5b9e\u73b0\u9ad8\u6548\u7684\u8f6c\u5316\u3002<\/p>\n\n\n\n<p><strong>\u9884\u7b97\u6709\u9650<\/strong>\uff1a\u5bf9\u4e8e\u9884\u7b97\u6709\u9650\u7684\u5e7f\u544a\u4e3b\u6765\u8bf4\uff0cOCPM\u4e5f\u662f\u4e00\u4e2a\u660e\u667a\u7684\u9009\u62e9\u3002\u7531\u4e8eOCPM\u80fd\u591f\u907f\u514d\u5e7f\u544a\u8d39\u7528\u7684\u6d6a\u8d39\uff0c\u56e0\u6b64\u5e7f\u544a\u4e3b\u53ef\u4ee5\u5728\u6709\u9650\u7684\u9884\u7b97\u5185\u83b7\u5f97\u66f4\u597d\u7684\u6295\u653e\u6548\u679c\u3002<\/p>\n\n\n\n<p><strong>\u7ade\u4e89\u6fc0\u70c8<\/strong>\uff1a\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e7f\u544a\u5e02\u573a\u4e2d\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u66f4\u52a0\u7cbe\u51c6\u5730\u5b9a\u4f4d\u76ee\u6807\u53d7\u4f17\uff0c\u4ee5\u63d0\u9ad8\u5e7f\u544a\u7684\u8f6c\u5316\u7387\u3002OCPM\u6b63\u662f\u57fa\u4e8e\u5927\u6570\u636e\u5206\u6790\u7684\u667a\u80fd\u5316\u51fa\u4ef7\u6a21\u5f0f\uff0c\u80fd\u591f\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5728\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>\n\n\n\n<p>\u7efc\u4e0a\u6240\u8ff0\uff0cOCPM\u4f5c\u4e3a\u4e00\u79cd\u667a\u80fd\u5316\u7684\u5e7f\u544a\u51fa\u4ef7\u6a21\u5f0f\uff0c\u5728\u6570\u5b57\u5e7f\u544a\u9886\u57df\u5177\u6709\u5e7f\u6cdb\u7684\u5e94\u7528\u524d\u666f\u3002\u901a\u8fc7\u7cbe\u51c6\u7684\u76ee\u6807\u53d7\u4f17\u5b9a\u4f4d\u548c\u667a\u80fd\u5316\u7684\u51fa\u4ef7\u6a21\u5f0f\uff0cOCPM\u80fd\u591f\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5b9e\u73b0\u9ad8\u6548\u7684\u8f6c\u5316\u548c\u66f4\u4f4e\u7684\u6295\u653e\u6210\u672c\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u6570\u5b57\u5e7f\u544a\u9886\u57df\uff0cOCPM(Optimized Cost Per Thousand Impressions)\u4f5c\u4e3a\u4e00\u79cd\u5148\u8fdb\u7684\u5e7f\u544a\u51fa\u4ef7\u6a21\u5f0f\uff0c\u6b63\u9010\u6e10\u53d7\u5230\u8d8a\u6765\u8d8a\u591a\u5e7f\u544a\u4e3b\u7684\u9752\u7750\u3002 OCPM\u7684\u5b9a\u4e49\u4e0e\u539f\u7406 OCPM\uff0c\u5373\u4f18\u5316\u540e\u7684\u5343\u6b21\u5c55\u73b0\u51fa\u4ef7\uff0c\u662f\u4e00\u79cd\u57fa\u4e8e\u5e7f\u544a\u5c55&#8230;<\/p>\n","protected":false},"author":422,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9192,9191],"tags":[],"topic":[],"class_list":["post-97014","post","type-post","status-publish","format-standard","hentry","category-shuyu","category-baike"],"_links":{"self":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/97014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/users\/422"}],"replies":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/comments?post=97014"}],"version-history":[{"count":1,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/97014\/revisions"}],"predecessor-version":[{"id":97017,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/97014\/revisions\/97017"}],"wp:attachment":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media?parent=97014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/categories?post=97014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/tags?post=97014"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/topic?post=97014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}