{"id":97026,"date":"2024-10-22T17:08:56","date_gmt":"2024-10-22T09:08:56","guid":{"rendered":"https:\/\/www.073980.com\/?p=97026"},"modified":"2024-10-22T17:08:56","modified_gmt":"2024-10-22T09:08:56","slug":"ssp%e6%98%af%e4%bb%80%e4%b9%88%e6%84%8f%e6%80%9d%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.073980.com\/97026.htm","title":{"rendered":"SSP\u662f\u4ec0\u4e48\u610f\u601d\uff1f"},"content":{"rendered":"\n

\u5728\u5f53\u4eca\u7684\u6570\u5b57\u5e7f\u544a\u5e02\u573a\u4e2d\uff0cSSP(Sell-Side Platform\uff0c\u4f9b\u5e94\u65b9\u5e73\u53f0)\u6b63\u626e\u6f14\u7740\u8d8a\u6765\u8d8a\u91cd\u8981\u7684\u89d2\u8272\u3002\u4f5c\u4e3a\u4e00\u4e2a\u8fde\u63a5\u5e7f\u544a\u53d1\u5e03\u5546\u548c\u5e7f\u544a\u9700\u6c42\u65b9\u7684\u6280\u672f\u5e73\u53f0\uff0cSSP\u4e0d\u4ec5\u6539\u53d8\u4e86\u4f20\u7edf\u5e7f\u544a\u4ea4\u6613\u7684\u683c\u5c40\uff0c\u8fd8\u6781\u5927\u5730\u63d0\u5347\u4e86\u5e7f\u544a\u4ea4\u6613\u7684\u6548\u7387\u548c\u900f\u660e\u5ea6\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

SSP\u7684\u5b9a\u4e49<\/h2>\n\n\n\n

SSP\uff0c\u5373\u4f9b\u5e94\u65b9\u5e73\u53f0\uff0c\u662f\u4e00\u4e2a\u7528\u4e8e\u5c06\u5e7f\u544a\u53d1\u5e03\u5546\u7684\u5e7f\u544a\u5e93\u5b58\u51fa\u552e\u7ed9\u5e7f\u544a\u9700\u6c42\u65b9\u7684\u6280\u672f\u5e73\u53f0\u3002\u5728\u6570\u5b57\u5e7f\u544a\u9886\u57df\uff0cSSP\u901a\u8fc7\u63d0\u4f9b\u4e00\u7cfb\u5217\u5de5\u5177\u548c\u7b97\u6cd5\uff0c\u5e2e\u52a9\u5e7f\u544a\u53d1\u5e03\u5546\u7ba1\u7406\u4ed6\u4eec\u7684\u5e7f\u544a\u5e93\u5b58\uff0c\u5e76\u4ee5\u6700\u6709\u6548\u7684\u65b9\u5f0f\u5c06\u5176\u51fa\u552e\u7ed9\u5e7f\u544a\u9700\u6c42\u65b9\u3002\u901a\u8fc7SSP\uff0c\u5e7f\u544a\u53d1\u5e03\u5546\u4e0d\u4ec5\u53ef\u4ee5\u66f4\u597d\u5730\u63a7\u5236\u5e7f\u544a\u7684\u5c55\u793a\u548c\u6295\u653e\uff0c\u8fd8\u80fd\u5b9e\u73b0\u5e7f\u544a\u4ef7\u503c\u7684\u6700\u5927\u5316\u3002<\/p>\n\n\n\n

SSP\u7684\u6838\u5fc3\u529f\u80fd<\/h2>\n\n\n\n

\u7ba1\u7406\u5e7f\u544a\u5e93\u5b58<\/strong><\/p>\n\n\n\n

SSP\u5141\u8bb8\u5e7f\u544a\u53d1\u5e03\u5546\u5728\u4e00\u4e2a\u96c6\u4e2d\u7684\u5e73\u53f0\u4e0a\u7ba1\u7406\u4ed6\u4eec\u7684\u5e7f\u544a\u5e93\u5b58\u3002\u8fd9\u5305\u62ec\u8ddf\u8e2a\u5e7f\u544a\u4f4d\u3001\u5e7f\u544a\u683c\u5f0f\u3001\u5e7f\u544a\u4ef7\u683c\u4ee5\u53ca\u5e7f\u544a\u4f4d\u7684\u53ef\u7528\u6027\u7b49\u4fe1\u606f\u3002\u901a\u8fc7\u8fd9\u4e00\u529f\u80fd\uff0c\u5e7f\u544a\u53d1\u5e03\u5546\u80fd\u591f\u66f4\u51c6\u786e\u5730\u4e86\u89e3\u4ed6\u4eec\u7684\u5e7f\u544a\u8d44\u6e90\uff0c\u4ece\u800c\u505a\u51fa\u66f4\u660e\u667a\u7684\u51b3\u7b56\u3002<\/p>\n\n\n\n

\u4f18\u5316\u5e7f\u544a\u9500\u552e<\/strong><\/p>\n\n\n\n

SSP\u4f7f\u7528\u5148\u8fdb\u7684\u7b97\u6cd5\u548c\u6570\u636e\u5206\u6790\u5de5\u5177\u6765\u4f18\u5316\u5e7f\u544a\u9500\u552e\u3002\u901a\u8fc7\u5b9e\u65f6\u7ade\u4ef7\u548c\u667a\u80fd\u5339\u914d\u6280\u672f\uff0cSSP\u80fd\u591f\u786e\u4fdd\u5e7f\u544a\u53d1\u5e03\u5546\u4ee5\u6700\u9ad8\u7684\u4ef7\u683c\u51fa\u552e\u4ed6\u4eec\u7684\u5e7f\u544a\u5e93\u5b58\u3002\u8fd9\u4e0d\u4ec5\u63d0\u9ad8\u4e86\u5e7f\u544a\u6536\u5165\uff0c\u8fd8\u4f7f\u5e7f\u544a\u4ea4\u6613\u66f4\u52a0\u9ad8\u6548\u548c\u900f\u660e\u3002<\/p>\n\n\n\n

\u63d0\u4f9b\u62a5\u544a\u548c\u5206\u6790<\/strong><\/p>\n\n\n\n

SSP\u63d0\u4f9b\u8be6\u7ec6\u7684\u5e7f\u544a\u6027\u80fd\u62a5\u544a\u548c\u5206\u6790\u5de5\u5177\u3002\u8fd9\u4e9b\u62a5\u544a\u5305\u62ec\u5e7f\u544a\u7684\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u3001\u5c55\u793a\u6b21\u6570\u7b49\u5173\u952e\u6307\u6807\uff0c\u5e2e\u52a9\u5e7f\u544a\u53d1\u5e03\u5546\u4e86\u89e3\u4ed6\u4eec\u7684\u5e7f\u544a\u6d3b\u52a8\u8868\u73b0\u5982\u4f55\u3002\u901a\u8fc7\u8fd9\u4e9b\u6570\u636e\uff0c\u5e7f\u544a\u53d1\u5e03\u5546\u53ef\u4ee5\u8c03\u6574\u4ed6\u4eec\u7684\u5e7f\u544a\u7b56\u7565\uff0c\u63d0\u9ad8\u5e7f\u544a\u6548\u679c\u3002<\/p>\n\n\n\n

\u63d0\u9ad8\u5e7f\u544a\u6536\u5165<\/strong><\/p>\n\n\n\n

SSP\u7684\u6838\u5fc3\u4ef7\u503c\u4e4b\u4e00\u662f\u63d0\u9ad8\u5e7f\u544a\u6536\u5165\u3002\u901a\u8fc7\u5b9e\u65f6\u7ade\u4ef7\u548c\u667a\u80fd\u5339\u914d\uff0cSSP\u80fd\u591f\u786e\u4fdd\u5e7f\u544a\u53d1\u5e03\u5546\u4ee5\u66f4\u9ad8\u7684\u4ef7\u683c\u51fa\u552e\u4ed6\u4eec\u7684\u5e7f\u544a\u5e93\u5b58\u3002\u8fd9\u4e0d\u4ec5\u589e\u52a0\u4e86\u5e7f\u544a\u6536\u5165\uff0c\u8fd8\u63d0\u9ad8\u4e86\u5e7f\u544a\u53d1\u5e03\u5546\u7684\u76c8\u5229\u80fd\u529b\u3002<\/p>\n\n\n\n

SSP\u5728\u5e7f\u544a\u4e1a\u4e2d\u7684\u6838\u5fc3\u4ef7\u503c<\/h2>\n\n\n\n

\u63d0\u5347\u5e7f\u544a\u4ea4\u6613\u7684\u6548\u7387\u548c\u900f\u660e\u5ea6<\/strong><\/p>\n\n\n\n

SSP\u7684\u51fa\u73b0\u6781\u5927\u5730\u63d0\u5347\u4e86\u5e7f\u544a\u4ea4\u6613\u7684\u6548\u7387\u548c\u900f\u660e\u5ea6\u3002\u5728\u8fc7\u53bb\uff0c\u5e7f\u544a\u53d1\u5e03\u5546\u548c\u5e7f\u544a\u9700\u6c42\u65b9\u9700\u8981\u901a\u8fc7\u4eba\u5de5\u65b9\u5f0f\u8fdb\u884c\u4ea4\u6613\uff0c\u8fd9\u65e2\u8017\u65f6\u53c8\u8d39\u529b\u3002\u800cSSP\u901a\u8fc7\u81ea\u52a8\u5316\u4ea4\u6613\u6d41\u7a0b\uff0c\u4e3a\u53cc\u65b9\u63d0\u4f9b\u4e86\u66f4\u591a\u7684\u6570\u636e\u548c\u4fe1\u606f\uff0c\u4ece\u800c\u505a\u51fa\u66f4\u597d\u7684\u51b3\u7b56\u3002\u8fd9\u4e0d\u4ec5\u7f29\u77ed\u4e86\u4ea4\u6613\u65f6\u95f4\uff0c\u8fd8\u964d\u4f4e\u4e86\u4ea4\u6613\u6210\u672c\u3002<\/p>\n\n\n\n

\u63a8\u52a8\u5e7f\u544a\u6280\u672f\u7684\u521b\u65b0<\/strong><\/p>\n\n\n\n

SSP\u4f5c\u4e3a\u6570\u5b57\u5e7f\u544a\u9886\u57df\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u4e0d\u65ad\u63a8\u52a8\u7740\u5e7f\u544a\u6280\u672f\u7684\u521b\u65b0\u3002\u901a\u8fc7\u5f15\u5165\u5b9e\u65f6\u7ade\u4ef7\u3001\u667a\u80fd\u5339\u914d\u7b49\u5148\u8fdb\u6280\u672f\uff0cSSP\u4e3a\u5e7f\u544a\u53d1\u5e03\u5546\u548c\u5e7f\u544a\u9700\u6c42\u65b9\u63d0\u4f9b\u4e86\u66f4\u591a\u7684\u9009\u62e9\u548c\u53ef\u80fd\u6027\u3002\u8fd9\u4e9b\u6280\u672f\u521b\u65b0\u4e0d\u4ec5\u63d0\u9ad8\u4e86\u5e7f\u544a\u6548\u679c\uff0c\u8fd8\u63a8\u52a8\u4e86\u6574\u4e2a\u5e7f\u544a\u884c\u4e1a\u7684\u8fdb\u6b65\u3002<\/p>\n\n\n\n

\u4fc3\u8fdb\u5e7f\u544a\u5e02\u573a\u7684\u591a\u5143\u5316<\/strong><\/p>\n\n\n\n

SSP\u7684\u51fa\u73b0\u4fc3\u8fdb\u4e86\u5e7f\u544a\u5e02\u573a\u7684\u591a\u5143\u5316\u3002\u901a\u8fc7\u8fde\u63a5\u4e0d\u540c\u89c4\u6a21\u7684\u5e7f\u544a\u53d1\u5e03\u5546\u548c\u5e7f\u544a\u9700\u6c42\u65b9\uff0cSSP\u4e3a\u5e02\u573a\u5e26\u6765\u4e86\u66f4\u591a\u7684\u7ade\u4e89\u548c\u6d3b\u529b\u3002\u8fd9\u4e0d\u4ec5\u63d0\u9ad8\u4e86\u5e7f\u544a\u5e02\u573a\u7684\u6574\u4f53\u6548\u7387\uff0c\u8fd8\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u4e86\u66f4\u4e30\u5bcc\u7684\u5e7f\u544a\u5185\u5bb9\u548c\u9009\u62e9\u3002<\/p>\n\n\n\n

SSP\u7684\u5e02\u573a\u8868\u73b0\u4e0e\u524d\u666f<\/h2>\n\n\n\n

\u6839\u636e\u5e02\u573a\u7814\u7a76\u6570\u636e\u663e\u793a\uff0c\u968f\u7740\u6570\u5b57\u5e7f\u544a\u5e02\u573a\u7684\u6301\u7eed\u589e\u957f\uff0cSSP\u7684\u5e02\u573a\u89c4\u6a21\u4e5f\u5728\u4e0d\u65ad\u6269\u5927\u3002\u8d8a\u6765\u8d8a\u591a\u7684\u5e7f\u544a\u53d1\u5e03\u5546\u5f00\u59cb\u91c7\u7528SSP\u6765\u7ba1\u7406\u4ed6\u4eec\u7684\u5e7f\u544a\u5e93\u5b58\uff0c\u5e76\u901a\u8fc7\u8fd9\u4e00\u5e73\u53f0\u5b9e\u73b0\u5e7f\u544a\u4ef7\u503c\u7684\u6700\u5927\u5316\u3002\u540c\u65f6\uff0c\u968f\u7740\u5e7f\u544a\u6280\u672f\u7684\u4e0d\u65ad\u521b\u65b0\u548c\u5347\u7ea7\uff0cSSP\u7684\u529f\u80fd\u548c\u6027\u80fd\u4e5f\u5728\u4e0d\u65ad\u63d0\u5347\uff0c\u4e3a\u5e7f\u544a\u53d1\u5e03\u5546\u548c\u5e7f\u544a\u9700\u6c42\u65b9\u63d0\u4f9b\u4e86\u66f4\u591a\u7684\u9009\u62e9\u548c\u53ef\u80fd\u6027\u3002<\/p>\n\n\n\n

\u5c55\u671b\u672a\u6765\uff0c\u968f\u7740\u5927\u6570\u636e\u3001\u4eba\u5de5\u667a\u80fd\u7b49\u6280\u672f\u7684\u4e0d\u65ad\u53d1\u5c55\uff0cSSP\u5728\u5e7f\u544a\u4e1a\u4e2d\u7684\u4f5c\u7528\u5c06\u66f4\u52a0\u91cd\u8981\u3002\u901a\u8fc7\u5f15\u5165\u66f4\u5148\u8fdb\u7684\u6280\u672f\u548c\u7b97\u6cd5\uff0cSSP\u5c06\u8fdb\u4e00\u6b65\u63d0\u5347\u5e7f\u544a\u4ea4\u6613\u7684\u6548\u7387\u548c\u900f\u660e\u5ea6\uff0c\u63a8\u52a8\u5e7f\u544a\u5e02\u573a\u7684\u6301\u7eed\u7e41\u8363\u548c\u53d1\u5c55\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u5728\u5f53\u4eca\u7684\u6570\u5b57\u5e7f\u544a\u5e02\u573a\u4e2d\uff0cSSP(Sell-Side Platform\uff0c\u4f9b\u5e94\u65b9\u5e73\u53f0)\u6b63\u626e\u6f14\u7740\u8d8a\u6765\u8d8a\u91cd\u8981\u7684\u89d2\u8272\u3002\u4f5c\u4e3a\u4e00\u4e2a\u8fde\u63a5\u5e7f\u544a\u53d1\u5e03\u5546\u548c\u5e7f\u544a\u9700\u6c42\u65b9\u7684\u6280\u672f\u5e73\u53f0\uff0cSSP\u4e0d\u4ec5\u6539\u53d8\u4e86\u4f20\u7edf\u5e7f\u544a\u4ea4\u6613\u7684\u683c\u5c40\uff0c\u8fd8\u6781\u5927\u5730\u63d0\u5347\u4e86\u5e7f\u544a\u4ea4\u6613\u7684\u6548\u7387\u548c\u900f\u660e\u5ea6\u3002 SSP\u7684\u5b9a…<\/p>\n","protected":false},"author":422,"featured_media":97028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9192,9191],"tags":[],"topic":[],"class_list":["post-97026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shuyu","category-baike"],"_links":{"self":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/97026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/users\/422"}],"replies":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/comments?post=97026"}],"version-history":[{"count":1,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/97026\/revisions"}],"predecessor-version":[{"id":97029,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/97026\/revisions\/97029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media\/97028"}],"wp:attachment":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media?parent=97026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/categories?post=97026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/tags?post=97026"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/topic?post=97026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}