{"id":97093,"date":"2024-10-25T11:00:23","date_gmt":"2024-10-25T03:00:23","guid":{"rendered":"https:\/\/www.073980.com\/?p=97093"},"modified":"2024-10-26T09:49:49","modified_gmt":"2024-10-26T01:49:49","slug":"roi%e6%98%af%e4%bb%80%e4%b9%88%e6%84%8f%e6%80%9d%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.073980.com\/97093.htm","title":{"rendered":"ROI\u662f\u4ec0\u4e48\u610f\u601d\uff1f"},"content":{"rendered":"\n

\u5728\u6295\u8d44\u9886\u57df\uff0c\u4e00\u4e2a\u7ecf\u5e38\u88ab\u63d0\u53ca\u4e14\u81f3\u5173\u91cd\u8981\u7684\u6982\u5ff5\u4fbf\u662f\u6295\u8d44\u56de\u62a5\u7387(ROI\uff0cReturn on Investment)\u3002\u65e0\u8bba\u662f\u4f01\u4e1a\u51b3\u7b56\u8005\u8fd8\u662f\u4e2a\u4eba\u6295\u8d44\u8005\uff0c\u90fd\u5e0c\u671b\u901a\u8fc7\u6295\u8d44\u83b7\u5f97\u53ef\u89c2\u7684\u56de\u62a5\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

ROI\u7684\u57fa\u672c\u6982\u5ff5<\/h2>\n\n\n\n

\u6295\u8d44\u56de\u62a5\u7387(ROI)\u662f\u6307\u901a\u8fc7\u6295\u8d44\u800c\u5e94\u8fd4\u56de\u7684\u4ef7\u503c\uff0c\u5373\u4f01\u4e1a\u6216\u4e2a\u4eba\u4ece\u4e00\u9879\u6295\u8d44\u6d3b\u52a8\u4e2d\u5f97\u5230\u7684\u7ecf\u6d4e\u56de\u62a5\u3002\u5b83\u76f4\u89c2\u5730\u53cd\u6620\u4e86\u6295\u8d44\u7684\u76c8\u5229\u80fd\u529b\uff0c\u662f\u8861\u91cf\u6295\u8d44\u6548\u679c\u7684\u91cd\u8981\u6307\u6807\u3002ROI\u6db5\u76d6\u4e86\u4f01\u4e1a\u7684\u83b7\u5229\u76ee\u6807\uff0c\u56e0\u4e3a\u7ba1\u7406\u4eba\u5458\u5fc5\u987b\u901a\u8fc7\u6295\u8d44\u548c\u73b0\u6709\u8d22\u4ea7\u83b7\u5f97\u5229\u6da6\uff0c\u4ee5\u5b9e\u73b0\u4f01\u4e1a\u7684\u6301\u7eed\u53d1\u5c55\u3002<\/p>\n\n\n\n

ROI\u7684\u8ba1\u7b97\u516c\u5f0f<\/h2>\n\n\n\n

ROI\u7684\u8ba1\u7b97\u516c\u5f0f\u76f8\u5bf9\u7b80\u5355\uff0c\u4f46\u610f\u4e49\u91cd\u5927\u3002\u5176\u57fa\u672c\u516c\u5f0f\u4e3a\uff1a<\/p>\n\n\n\n

ROI = (\u6295\u8d44\u6536\u76ca – \u6295\u8d44\u6210\u672c)\/ \u6295\u8d44\u6210\u672c \u00d7 100%<\/p>\n\n\n\n

\u5176\u4e2d\uff0c\u6295\u8d44\u6536\u76ca\u6307\u7684\u662f\u6295\u8d44\u6d3b\u52a8\u6240\u5e26\u6765\u7684\u603b\u6536\u5165\u6216\u603b\u5229\u6da6\uff0c\u6295\u8d44\u6210\u672c\u5219\u662f\u6307\u4e3a\u83b7\u53d6\u8fd9\u4e9b\u6536\u76ca\u6240\u6295\u5165\u7684\u8d44\u91d1\u3001\u65f6\u95f4\u3001\u4eba\u529b\u7b49\u6210\u672c\u3002\u901a\u8fc7\u8fd9\u4e2a\u516c\u5f0f\uff0c\u6211\u4eec\u53ef\u4ee5\u76f4\u89c2\u5730\u770b\u5230\u6295\u8d44\u6d3b\u52a8\u7684\u76c8\u5229\u60c5\u51b5\u3002<\/p>\n\n\n\n

ROI\u7684\u4f18\u7f3a\u70b9<\/h2>\n\n\n\n

\u4f18\u70b9\uff1a<\/strong><\/p>\n\n\n\n

\u76f4\u89c2\u6613\u61c2\uff1aROI\u7684\u8ba1\u7b97\u516c\u5f0f\u7b80\u5355\u660e\u4e86\uff0c\u6613\u4e8e\u7406\u89e3\u548c\u5e94\u7528\u3002<\/p>\n\n\n\n

\u6807\u51c6\u5316\uff1a\u901a\u8fc7\u767e\u5206\u6bd4\u7684\u5f62\u5f0f\u8868\u793a\uff0c\u4f7f\u5f97\u4e0d\u540c\u89c4\u6a21\u3001\u4e0d\u540c\u884c\u4e1a\u7684\u6295\u8d44\u6d3b\u52a8\u53ef\u4ee5\u8fdb\u884c\u6bd4\u8f83\u3002<\/p>\n\n\n\n

\u7efc\u5408\u6027\uff1aROI\u8003\u8651\u4e86\u6295\u8d44\u6536\u76ca\u548c\u6295\u8d44\u6210\u672c\u4e24\u4e2a\u65b9\u9762\uff0c\u80fd\u591f\u5168\u9762\u53cd\u6620\u6295\u8d44\u6d3b\u52a8\u7684\u76c8\u5229\u60c5\u51b5\u3002<\/p>\n\n\n\n

\u7f3a\u70b9\uff1a<\/strong><\/p>\n\n\n\n

\u65f6\u6548\u6027\uff1aROI\u53ea\u8003\u8651\u4e86\u6295\u8d44\u6d3b\u52a8\u7684\u77ed\u671f\u76c8\u5229\u60c5\u51b5\uff0c\u5ffd\u7565\u4e86\u957f\u671f\u6548\u76ca\u3002<\/p>\n\n\n\n

\u98ce\u9669\u6027\uff1aROI\u6ca1\u6709\u8003\u8651\u6295\u8d44\u98ce\u9669\uff0c\u5bf9\u4e8e\u9ad8\u98ce\u9669\u9ad8\u6536\u76ca\u7684\u6295\u8d44\u6d3b\u52a8\uff0c\u5176\u8bc4\u4ef7\u53ef\u80fd\u4e0d\u591f\u51c6\u786e\u3002<\/p>\n\n\n\n

\u5ffd\u7565\u73b0\u91d1\u6d41\uff1aROI\u53ea\u5173\u6ce8\u6295\u8d44\u6210\u672c\u548c\u6295\u8d44\u6536\u76ca\u7684\u5dee\u989d\uff0c\u6ca1\u6709\u8003\u8651\u73b0\u91d1\u6d41\u7684\u53d8\u52a8\u60c5\u51b5\uff0c\u53ef\u80fd\u5bfc\u81f4\u5bf9\u6295\u8d44\u6d3b\u52a8\u7684\u8bc4\u4ef7\u5931\u771f\u3002<\/p>\n\n\n\n

ROI\u7684\u6295\u8d44\u8ba1\u7b97\u5b9e\u4f8b<\/h2>\n\n\n\n

\u4e3a\u4e86\u66f4\u597d\u5730\u7406\u89e3ROI\u7684\u8ba1\u7b97\u548c\u5e94\u7528\uff0c\u6211\u4eec\u53ef\u4ee5\u4e3e\u4e00\u4e2a\u5b9e\u4f8b\u8fdb\u884c\u8bf4\u660e\u3002<\/p>\n\n\n\n

\u5047\u8bbe\u67d0\u4f01\u4e1a\u6295\u8d44100\u4e07\u5143\u8d2d\u4e70\u4e86\u4e00\u5957\u751f\u4ea7\u8bbe\u5907\uff0c\u9884\u8ba1\u4f7f\u7528\u5bff\u547d\u4e3a5\u5e74\uff0c\u6bcf\u5e74\u53ef\u4e3a\u4f01\u4e1a\u5e26\u676525\u4e07\u5143\u7684\u51c0\u5229\u6da6\u3002\u90a3\u4e48\uff0c\u8be5\u6295\u8d44\u6d3b\u52a8\u7684ROI\u4e3a\uff1a<\/p>\n\n\n\n

ROI = (25 \u00d7 5 – 100)\/ 100 \u00d7 100% = 25%<\/p>\n\n\n\n

\u8fd9\u610f\u5473\u7740\uff0c\u8be5\u6295\u8d44\u6d3b\u52a8\u57285\u5e74\u5185\u53ef\u4ee5\u4e3a\u4f01\u4e1a\u5e26\u676525%\u7684\u56de\u62a5\u7387\u3002<\/p>\n\n\n\n

\u5982\u4f55\u5224\u65adROI\u7684\u5408\u7406\u6027<\/h2>\n\n\n\n

\u5224\u65adROI\u7684\u5408\u7406\u6027\u9700\u8981\u7ed3\u5408\u884c\u4e1a\u7279\u70b9\u3001\u5e02\u573a\u73af\u5883\u3001\u6295\u8d44\u98ce\u9669\u7b49\u591a\u4e2a\u56e0\u7d20\u8fdb\u884c\u7efc\u5408\u8003\u8651\u3002\u4e00\u822c\u6765\u8bf4\uff0cROI\u8d8a\u9ad8\uff0c\u8bf4\u660e\u6295\u8d44\u6d3b\u52a8\u7684\u76c8\u5229\u80fd\u529b\u8d8a\u5f3a\u3002\u4f46\u662f\uff0c\u9ad8ROI\u5f80\u5f80\u4f34\u968f\u7740\u9ad8\u98ce\u9669\uff0c\u56e0\u6b64\u6295\u8d44\u8005\u9700\u8981\u5728\u98ce\u9669\u548c\u6536\u76ca\u4e4b\u95f4\u627e\u5230\u5e73\u8861\u70b9\u3002<\/p>\n\n\n\n

\u6b64\u5916\uff0c\u4e0d\u540c\u884c\u4e1a\u7684ROI\u6c34\u5e73\u4e5f\u5b58\u5728\u5dee\u5f02\u3002\u4f8b\u5982\uff0c\u9ad8\u79d1\u6280\u884c\u4e1a\u7684ROI\u53ef\u80fd\u8f83\u9ad8\uff0c\u4f46\u98ce\u9669\u4e5f\u76f8\u5bf9\u8f83\u5927;\u800c\u4f20\u7edf\u884c\u4e1a\u7684ROI\u53ef\u80fd\u8f83\u4f4e\uff0c\u4f46\u98ce\u9669\u76f8\u5bf9\u8f83\u5c0f\u3002\u56e0\u6b64\uff0c\u5728\u5224\u65adROI\u7684\u5408\u7406\u6027\u65f6\uff0c\u9700\u8981\u7ed3\u5408\u884c\u4e1a\u7279\u70b9\u8fdb\u884c\u5177\u4f53\u5206\u6790\u3002<\/p>\n\n\n\n

ROI\u4e0e\u6295\u8d44\u6bd4\u4f8b\u3001\u5229\u7387\u7684\u533a\u522b<\/h2>\n\n\n\n

ROI\u4e0e\u6295\u8d44\u6bd4\u4f8b\u3001\u5229\u7387\u7b49\u6982\u5ff5\u5728\u6295\u8d44\u9886\u57df\u5177\u6709\u4e0d\u540c\u7684\u542b\u4e49\u548c\u4f5c\u7528\u3002<\/p>\n\n\n\n

\u6295\u8d44\u6bd4\u4f8b<\/strong>\uff1a\u6307\u7684\u662f\u6295\u8d44\u8005\u5728\u4e0d\u540c\u6295\u8d44\u9879\u76ee\u6216\u8d44\u4ea7\u4e4b\u95f4\u7684\u5206\u914d\u6bd4\u4f8b\u3002\u5b83\u53cd\u6620\u4e86\u6295\u8d44\u8005\u7684\u98ce\u9669\u504f\u597d\u548c\u6295\u8d44\u7b56\u7565\u3002<\/p>\n\n\n\n

\u5229\u7387<\/strong>\uff1a\u6307\u7684\u662f\u501f\u6b3e\u6216\u5b58\u6b3e\u7684\u5229\u606f\u7387\uff0c\u662f\u91d1\u878d\u5e02\u573a\u4e0a\u7684\u91cd\u8981\u6307\u6807\u3002\u5b83\u53cd\u6620\u4e86\u8d44\u91d1\u7684\u6210\u672c\u548c\u6536\u76ca\u60c5\u51b5\u3002<\/p>\n\n\n\n

\u4e0eROI\u76f8\u6bd4\uff0c\u6295\u8d44\u6bd4\u4f8b\u548c\u5229\u7387\u66f4\u591a\u5730\u5173\u6ce8\u8d44\u91d1\u7684\u5206\u914d\u548c\u6210\u672c\u6536\u76ca\u60c5\u51b5\uff0c\u800cROI\u5219\u66f4\u4fa7\u91cd\u4e8e\u8bc4\u4ef7\u6295\u8d44\u6d3b\u52a8\u7684\u76c8\u5229\u80fd\u529b\u3002<\/p>\n\n\n\n

\u6295\u8d44\u56de\u62a5\u7387(ROI)\u662f\u8861\u91cf\u6295\u8d44\u6548\u679c\u7684\u91cd\u8981\u6307\u6807\uff0c\u5177\u6709\u76f4\u89c2\u6613\u61c2\u3001\u6807\u51c6\u5316\u3001\u7efc\u5408\u6027\u7b49\u4f18\u70b9\u3002\u4f46\u662f\uff0c\u5b83\u4e5f\u5b58\u5728\u65f6\u6548\u6027\u3001\u98ce\u9669\u6027\u3001\u5ffd\u7565\u73b0\u91d1\u6d41\u7b49\u5c40\u9650\u6027\u3002\u56e0\u6b64\uff0c\u5728\u4f7f\u7528ROI\u8fdb\u884c\u6295\u8d44\u51b3\u7b56\u65f6\uff0c\u9700\u8981\u7ed3\u5408\u884c\u4e1a\u7279\u70b9\u3001\u5e02\u573a\u73af\u5883\u3001\u6295\u8d44\u98ce\u9669\u7b49\u591a\u4e2a\u56e0\u7d20\u8fdb\u884c\u7efc\u5408\u8003\u8651\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u5728\u6295\u8d44\u9886\u57df\uff0c\u4e00\u4e2a\u7ecf\u5e38\u88ab\u63d0\u53ca\u4e14\u81f3\u5173\u91cd\u8981\u7684\u6982\u5ff5\u4fbf\u662f\u6295\u8d44\u56de\u62a5\u7387(ROI\uff0cReturn on Investment)\u3002\u65e0\u8bba\u662f\u4f01\u4e1a\u51b3\u7b56\u8005\u8fd8\u662f\u4e2a\u4eba\u6295\u8d44\u8005\uff0c\u90fd\u5e0c\u671b\u901a\u8fc7\u6295\u8d44\u83b7\u5f97\u53ef\u89c2\u7684\u56de\u62a5\u3002 ROI\u7684\u57fa\u672c\u6982\u5ff5 \u6295\u8d44\u56de\u62a5\u7387(ROI)\u662f\u6307\u901a\u8fc7\u6295\u8d44\u800c\u5e94\u8fd4\u56de\u7684\u4ef7\u503c\uff0c…<\/p>\n","protected":false},"author":422,"featured_media":97094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9192,9191],"tags":[],"topic":[],"class_list":["post-97093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shuyu","category-baike"],"_links":{"self":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/97093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/users\/422"}],"replies":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/comments?post=97093"}],"version-history":[{"count":1,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/97093\/revisions"}],"predecessor-version":[{"id":97095,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/97093\/revisions\/97095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media\/97094"}],"wp:attachment":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media?parent=97093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/categories?post=97093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/tags?post=97093"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/topic?post=97093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}