{"id":98862,"date":"2024-11-07T09:36:11","date_gmt":"2024-11-07T01:36:11","guid":{"rendered":"https:\/\/www.073980.com\/?p=98862"},"modified":"2024-11-07T09:36:12","modified_gmt":"2024-11-07T01:36:12","slug":"2024%e5%b9%b411%e6%9c%8807%e6%97%a5%e8%b7%a8%e5%a2%83%e6%97%a9%e6%8a%a5","status":"publish","type":"post","link":"https:\/\/www.073980.com\/98862.htm","title":{"rendered":"2024\u5e7411\u670807\u65e5\u8de8\u5883\u65e9\u62a5"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

1.\u4e9a\u9a6c\u900a\u65b0\u578b\u65e0\u4eba\u673a\u901a\u8fc7\u5ba1\u6279\uff0c\u4e9a\u5229\u6851\u90a3\u5dde\u542f\u52a8\u65e0\u4eba\u673a\u9001\u8d27<\/strong><\/p>\n\n\n\n

11\u67085\u65e5\u5916\u5a92\u6d88\u606f\uff0c\u4e9a\u9a6c\u900a\u5ba3\u5e03\u5176\u65b0\u578b\u9001\u8d27\u65e0\u4eba\u673aMK30\u5df2\u83b7\u5f97\u7f8e\u56fd\u76d1\u7ba1\u90e8\u95e8\u7684\u98de\u884c\u6279\u51c6\u3002\u8fd9\u6b3e\u65e0\u4eba\u673a\u4f53\u578b\u66f4\u5c0f\u3001\u566a\u97f3\u66f4\u4f4e\uff0c\u53ef\u5728\u64cd\u4f5c\u5458\u89c6\u7ebf\u5916\u98de\u884c\uff0c\u98de\u884c\u8ddd\u79bb\u662f\u524d\u4ee3\u7684\u4e24\u500d\uff0c\u566a\u97f3\u964d\u4f4e\u4e8650%\uff0c\u4e14\u5177\u5907\u96e8\u5929\u98de\u884c\u80fd\u529b\u3002\u4e9a\u9a6c\u900a\u5df2\u5728\u4e9a\u5229\u6851\u90a3\u5dde\u51e4\u51f0\u57ce\u9644\u8fd1\u5f00\u59cb\u4f7f\u7528MK30\u8fdb\u884c\u65e0\u4eba\u673a\u9001\u8d27\uff0c\u7b26\u5408\u6761\u4ef6\u7684\u5546\u54c1\u53ef\u5728\u4e00\u5c0f\u65f6\u5185\u9001\u8fbe\uff0c\u9996\u6b21\u90e8\u7f72\u5728\u5176\u5f53\u65e5\u9001\u8fbe\u7ad9\u70b9\u9644\u8fd1\u7684\u8bbe\u65bd\uff0c\u7ea6\u670950000\u79cd\u5546\u54c1\u53ef\u4f9b\u9009\u62e9\u3002\u6b64\u4e3e\u65e8\u5728\u5c06Prime Air\u9001\u8d27\u670d\u52a1\u66f4\u7d27\u5bc6\u5730\u878d\u5165\u4e9a\u9a6c\u900a\u73b0\u6709\u7684\u7269\u6d41\u7f51\u7edc\uff0c\u63d0\u5347\u914d\u9001\u901f\u5ea6\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u66f4\u4fbf\u6377\u7684\u8d2d\u7269\u4f53\u9a8c\u3002<\/p>\n\n\n\n

2.\u4e9a\u9a6c\u900a\u5ba3\u5e03\u5c06\u4e8e11\u670812\u65e5\u81f314\u65e5\u63d0\u524d\u542f\u52a8\u58a8\u897f\u54e5\u7684El Buen Fin\u8d2d\u7269\u8282\u4f18\u60e0\u6d3b\u52a8<\/strong><\/p>\n\n\n\n

\u8fd1\u65e5\uff0c\u4e9a\u9a6c\u900a\u5ba3\u5e03\u5c06\u4e8e11\u670812\u65e5\u81f314\u65e5\u63d0\u524d\u542f\u52a8\u58a8\u897f\u54e5\u7684El Buen Fin\u8d2d\u7269\u8282\u4f18\u60e0\u6d3b\u52a8\uff0c\u8be5\u6d3b\u52a8\u901a\u5e38\u4e8e11\u670815\u65e5\u9ed1\u8272\u661f\u671f\u4e94\u5f00\u59cb\u3002\u4e3a\u8fce\u63a5\u8fd9\u4e00\u5e74\u5ea6\u76db\u4e8b\uff0c\u6c83\u5c14\u739b\u548c\u4e9a\u9a6c\u900a\u7b49\u7535\u5546\u5e73\u53f0\u5df2\u63d0\u524d\u5c55\u5f00\u4fc3\u9500\u6d3b\u52a8\u3002\u4e9a\u9a6c\u900a\u58a8\u897f\u54e5\u7f51\u7ad9\u5c06\u63d0\u4f9b\u7535\u5b50\u4ea7\u54c1\u3001\u65f6\u5c1a\u3001\u7f8e\u5bb9\u7b49\u6570\u5343\u79cd\u5546\u54c1\u9ad8\u8fbe55%\u7684\u6298\u6263\uff0c\u4f18\u60e0\u6d3b\u52a8\u5c06\u8986\u76d610\u4e2a\u57ce\u5e02\uff0c\u5e76\u9010\u6b65\u6269\u5c55\u81f3\u5168\u56fd80\u4e2a\u57ce\u5e02\u53caAmazon Business\u5546\u5e97\u3002Prime\u4f1a\u5458\u53ef\u63d0\u524d\u4eab\u53d7\u591a\u8fbe6\u4ebf\u4e2a\u5546\u54c1\u7684\u6298\u6263\u548c\u9001\u8d27\u670d\u52a1\uff0c\u4e3a\u6708\u5e95\u7684\u8d2d\u7269\u9ad8\u5cf0\u505a\u597d\u51c6\u5907\u3002<\/p>\n\n\n\n

3.TikTok Shop\u9a6c\u6765\u5c06\u4e8e11\u67087\u65e5\u4e3e\u884c\u53cc\u5341\u4e00\u6d3b\u52a8<\/strong><\/p>\n\n\n\n

TikTok Shop\u9a6c\u6765\u897f\u4e9a\u4e3a11.11\u5927\u4fc3\u6295\u51651100\u4e07\u4ee4\u5409\u4ee3\u91d1\u5238\u652f\u6301\u5356\u5bb6\u589e\u957f\u3002\u6d3b\u52a8\u4e8e11\u67087\u65e5\u81f311\u65e5\u4e3e\u884c\uff0c\u63d0\u4f9b\u76f4\u64ad\u4e13\u5c5e\u5956\u54c1\u53ca\u5168\u514d\u8d39\u9001\u8d27\u5238\u7b49\u4f18\u60e0\u300211\u670810\u65e5\u665a\u5c06\u4e3e\u884c4\u5c0f\u65f6\u76f4\u64ad\u8282\u76ee\uff0c\u89c2\u4f17\u53ef\u4e0e\u521b\u4f5c\u8005\u4e92\u52a8\u8d62\u53d6\u5956\u54c1\uff0c\u5e76\u4eab\u53d7\u9ad8\u8fbe90%\u7684\u76f4\u64ad\u4f18\u60e0\u5238\u53ca\u54c1\u724c\u201c\u4e70\u4e00\u9001\u4e00\u201d\u4f18\u60e0\u3002\u540c\u65f6\uff0cTikTok Shop\u8bbe\u7acb#JomLokal Hour\u73af\u8282\u652f\u6301\u672c\u571f\u54c1\u724c\u3002\u6d88\u8d39\u8005\u53ef\u5151\u6362\u514d\u8d39\u9001\u8d27\u5238\uff0c\u53e0\u52a0\u4f18\u60e0\u5238\u4eab\u53d7Sony\u7b49\u54c1\u724c\u9ad8\u8fbe80%\u6298\u6263\u3002<\/p>\n\n\n\n

4.Shopify\u65e5\u672c\u63a81\u65e5\u5143\u914d\u9001\u8d39\u4f18\u60e0\uff0c\u4e0eLeap\u5408\u4f5c\u5347\u7ea7\u914d\u9001\u670d\u52a1<\/strong><\/p>\n\n\n\n

Shopify\u65e5\u672c\u5c06\u4e8e2024\u5e7411\u67081\u65e5\u81f312\u670831\u65e5\u4e3e\u529e\u6d3b\u52a8\uff0c\u901a\u8fc7Plus Shipping\u8d2d\u4e70\u7684\u524d10\u5f20\u53d1\u7968\u914d\u9001\u8d39\u4ec5\u97001\u65e5\u5143\uff0c\u65e8\u5728\u5907\u6218\u5e74\u5e95\u9500\u552e\u9ad8\u5cf0\u3002Plus Shipping\u7531\u4e09\u4e95\u7269\u4ea7\u5f00\u53d1\uff0c\u652f\u6301\u53d1\u7968\u5f00\u5177\u548c\u914d\u9001\u8ba2\u5355\uff0c\u7528\u6237\u53ef\u5728Shopify\u7ba1\u7406\u754c\u9762\u5b8c\u6210\u6240\u6709\u53d1\u8d27\u64cd\u4f5c\u3002\u6d3b\u52a8\u671f\u95f4\uff0c\u4e3b\u8981\u5feb\u9012\u516c\u53f8\u4e5f\u63d0\u4f9b\u4e13\u5c5e\u4f18\u60e0\u5feb\u9012\u8d39\u3002Plus Shipping\u8fd8\u5c06\u4e0eLeap\u5efa\u7acb\u5408\u4f5c\u5173\u7cfb\uff0c\u6269\u5c55\u65e5\u672c\u56fd\u5185\u5916\u914d\u9001\u670d\u52a1\uff0c\u652f\u6301\u7535\u5546\u4f01\u4e1a\u5408\u4f5c\u3002\u8fd9\u4e00\u4e3e\u63aa\u5c06\u5de9\u56faPlus Shipping\u7684\u5730\u4f4d\uff0c\u964d\u4f4e\u4f01\u4e1a\u6210\u672c\uff0c\u4fc3\u8fdb\u6d77\u5916\u4e1a\u52a1\u62d3\u5c55\u3002<\/p>\n\n\n\n

5.Zalando Q3\u8425\u6536\u5b9e\u73b05%\u589e\u957f\uff0c\u603b\u989d\u8fbe24\u4ebf\u6b27\u5143\uff0cB2B\u4e1a\u52a1\u8868\u73b0\u5f3a\u52b2<\/strong><\/p>\n\n\n\n

11\u67085\u65e5\u5916\u5a92\u62a5\u9053\uff0c\u6b27\u6d32\u65f6\u5c1a\u7535\u5546\u5de8\u5934Zalando\u516c\u5e032024\u5e74Q3\u8d22\u62a5\u3002\u5176\u8425\u6536\u540c\u6bd4\u589e\u957f5%\u81f324\u4ebf\u6b27\u5143\uff0cGMV\u589e\u957f7.8%\u81f335\u4ebf\u6b27\u5143\uff0c\u8c03\u6574\u540e\u606f\u7a0e\u524d\u5229\u6da6\u4e3a9300\u4e07\u6b27\u5143\uff0c\u5229\u6da6\u7387\u4e3a3.9%\u3002B2C\u548cB2B\u4e1a\u52a1\u5747\u5b9e\u73b0\u589e\u957f\uff0c\u5f97\u76ca\u4e8e\u79cb\u51ac\u5b63\u8282\u9500\u552e\u65fa\u5b63\u548c\u6d88\u8d39\u8005\u9700\u6c42\u4e0a\u5347\u3002\u516c\u53f8\u8ba1\u5212\u52a0\u5927\u6295\u8d44\u529b\u5ea6\uff0c\u6269\u5c55\u4e2d\u56fd\u6280\u672f\u4e2d\u5fc3\u5e76\u6539\u8fdbPlus\u5fe0\u8bda\u5ea6\u8ba1\u5212\u3002Zalando\u670d\u52a1\u5e73\u53f0ZEOS\u65b0\u589eASOS\u7b49\u5408\u4f5c\u4f19\u4f34\uff0c\u5e02\u573a\u8986\u76d6\u7387\u548c\u5438\u5f15\u529b\u63d0\u5347\u3002Zalando\u4e0a\u8c03\u5168\u5e74\u4e1a\u7ee9\u9884\u671f\uff0c\u9884\u8ba1GMV\u589e\u957f3%\u81f35%\uff0c\u6536\u5165\u589e\u957f2%\u81f35%\uff0c\u8c03\u6574\u540e\u606f\u7a0e\u524d\u5229\u6da6\u589e\u81f34.4\u4ebf\u81f34.8\u4ebf\u6b27\u5143\u3002<\/p>\n\n\n\n

6.\u6fb3\u6d32\u9ed1\u4e94\u7f51\u4e00\u9500\u552e\u9884\u6d4b\uff1a\u9500\u552e\u989d\u5c06\u589e\u957f5.5%\uff0c\u9884\u8ba1\u8fbe67\u4ebf\u6fb3\u5143<\/strong><\/p>\n\n\n\n

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7.Coupang\u7b2c\u4e09\u5b63\u5ea6\u8425\u6536\u5f3a\u52b2\uff0c\u540c\u6bd4\u5927\u6da827%\u81f379\u4ebf\u7f8e\u5143<\/strong><\/p>\n\n\n\n

11\u67085\u65e5\uff0c\u97e9\u56fd\u7535\u5546\u5e73\u53f0Coupang\u53d1\u5e032024\u5e74Q3\u8d22\u62a5\u3002\u622a\u81f39\u670830\u65e5\uff0c\u5176\u8425\u6536\u540c\u6bd4\u589e\u957f27%\u81f379\u4ebf\u7f8e\u5143\uff0c\u8c03\u6574\u540eEBITDA\u4e3a3.4\u4ebf\u7f8e\u5143\uff0c\u5229\u6da6\u7387\u4e3a4.4%\u3002\u6bdb\u5229\u6da6\u540c\u6bd4\u589e\u957f45%\u81f323\u4ebf\u7f8e\u5143\uff0c\u6bdb\u5229\u7387\u63d0\u5347\u81f328.8%\u3002\u51c0\u5229\u6da6\u8fbe6400\u4e07\u7f8e\u5143\uff0c\u540c\u6bd4\u51cf\u5c112100\u4e07\u7f8e\u5143\u3002\u4ea7\u54c1\u5546\u52a1\u90e8\u95e8\u51c0\u6536\u5165\u589e\u957f16%\u81f369\u4ebf\u7f8e\u5143\u3002\u7ecf\u8425\u73b0\u91d1\u6d41\u540c\u6bd4\u51cf\u5c118\u4ebf\u7f8e\u5143\u81f318\u4ebf\u7f8e\u5143\uff0c\u81ea\u7531\u73b0\u91d1\u6d41\u589e\u81f39.4\u4ebf\u7f8e\u5143\u3002Coupang\u672c\u5b63\u5ea6\u5ef6\u7eed\u5f3a\u52b2\u52bf\u5934\uff0cFarfetch\u76c8\u5229\u80fd\u529b\u63a5\u8fd1\u76c8\u4e8f\u5e73\u8861\uff0c\u63a8\u52a8\u4ea7\u54c1\u90e8\u95e8\u8425\u6536\u6fc0\u589e347%\u81f39.8\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n

8.2024\u5e74\u65e5\u672c\u6d88\u8d39\u8005\u89c2\u770b\u76f4\u64ad\u7535\u5546\u7684\u5b9e\u9645\u72b6\u51b5\u62a5\u544a\u663e\u793a\uff0c55\u5c81\u53ca\u4ee5\u4e0a\u89c2\u4f17\u6570\u91cf\u589e\u52a0\u7ea6\u4e00\u500d<\/strong><\/p>\n\n\n\n

Cellest\u53d1\u5e032024\u5e74\u65e5\u672c\u76f4\u64ad\u7535\u5546\u7528\u6237\u62a5\u544a\u3002\u62a5\u544a\u6307\u51fa\uff0c35\u5c81\u53ca\u4ee5\u4e0a\u7528\u6237\u5360\u6bd4\u589e\u81f379.4%\uff0c55\u5c81\u53ca\u4ee5\u4e0a\u89c2\u4f17\u7ffb\u500d\uff0c\u663e\u793a\u4e2d\u8001\u5e74\u7fa4\u4f53\u5bf9\u76f4\u64ad\u7535\u5546\u8ba4\u53ef\u5ea6\u63d0\u5347\u3002\u516c\u53f8\u804c\u5458\u3001\u9ad8\u7ba1\u3001\u516c\u52a1\u5458\u53ca\u4e2a\u4f53\u6237\u53c2\u4e0e\u5ea6\u589e\u52a0\uff0c\u8868\u660e\u9ad8\u4ef7\u503c\u53ca\u4e2d\u8001\u5e74\u4ea7\u54c1\u6709\u671b\u5728\u76f4\u64ad\u4e2d\u70ed\u9500\u300286.9%\u76f4\u64ad\u7535\u5546\u7528\u6237\u540c\u65f6\u4f7f\u7528\u4e9a\u9a6c\u900a\u3001\u4e50\u5929\u7b49\u7535\u5546\u5e73\u53f0\uff0c\u4f7f\u7528\u7387\u540c\u6bd4\u589e\u957f31.3%\u3002\u7535\u89c6\u8d2d\u7269\u7528\u6237\u4e2d\u76f4\u64ad\u7535\u5546\u4f7f\u7528\u7387\u5347\u81f34.3%\u3002\u6d88\u8d39\u8005\u89c2\u770b\u76f4\u64ad\u4e3b\u8981\u56e0\u60f3\u4e86\u89e3\u5546\u54c1\u4fe1\u606f\uff0873.6%\uff09\u3001\u76f4\u64ad\u6298\u6263\uff0851.1%\uff09\u53ca\u83b7\u53d6\u77e5\u8bc6\u548c\u6280\u80fd\uff0823.3%\uff09\u3002<\/p>\n\n\n\n

9.\u9a6c\u58eb\u57fa\u5728\u8d8a\u5357\u5f00\u8bbe\u9996\u4e2a\u4fdd\u7a0e\u4ed3\u5e93\uff0c\u4e9a\u9a6c\u900a\u6210\u9996\u4e2a\u5ba2\u6237<\/strong><\/p>\n\n\n\n

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